Randy Unsbee, Ma, Abc Email & Phone Number

Portland, Oregon Area

Providing profitable business solutions through Marketing Communications Strategy & Execution, Social Media Management, Public Relations, and e-Commerce.Expertise in:Strategic PlanningBranding, Positioning & MessagingMarketing CommunicationsMedia PlacementsSocial Media ManagementPublic RelationsMedia & Analyst RelationsWriting, Editing, Publishing, Journalism, & PhotographyMedia Design & ProductionMedia TrainingCrisis CommunicationsNon-Profit Communications & Public AffairsInternational Corporate CommunicationsSpecial Events PromotionsInvestor RelationsInternal Employee CommunicationAdvertisingIndustries: Technology, Travel & Tourism, Sports Marketing, Healthcare, Automotive, Financial Services, Government, Manufacturing, Retail, Transportation, Food & Beverage, and Home Building.

Nevada City, Ca

Mini Mania has been in the business of providing parts and accessories for the original Classic Mini Coopers since 1974, and as a result, Mini Mania is the largest US supplier of parts for the Classic Mini. We developed performance parts for the new BMW MINI Cooper and Cooper 'S' in 2001, a year before the car was released in this country, and continue as enthusiasts and a leader in providing parts and accessories for the BMW MINI Coopers.Since April 2016 online sales more than doubled, as have website visits and conversions. The initial six-month project extended to 18 months covering social media marketing, SEO, content development, public & media relations, news releases, and special events promotions.

Sheffield, United Kingdom

Awarded Master of Arts with Merit in E-Communication

Portland, Or

Oregon Region SCCA: The only Communications Director to have won both the coveted American Auto Racing Writers and Broadcasters Association and American Racing Press Association awards in the 72-year history of the Sports Car Club of America. Sponsor PR & Marketing and Randy Unsbee created and implemented the first-ever “Integrated Marketing Communications with Web 2.0 ©” program that revolutionized the region’s organizational communications, generated considerable new profits, launched a new Social Media initiative, revamped and published the monthly membership magazine, created and sold dozens of event sponsorships, and created the branding, “The Complete Motorsports Experience©.” Advertising surged over 50% in 2011 alone, while live event coverage and HD video were pioneered with Facebook and Twitter beginning in 2010. Unsbee increased new revenue by six figures during the Great Recession.He personally led an international market research study for ORSCCA in conjunction with Sheffield-Hallam University, England’s third largest institution of higher learning.Award-winner in Communications, Publishing, and Membership.

Independent Contractor Position for clients Textronics and Open Text contributing to editor/analyst relations, news releases, technical writing, and special events.

Portland, Or

Independent Contractor Position as Public Relations Director for B2C accounts Warwick International Hotels, Driven Image and the Audubon Society of Portland. Warwick sought recognition and differentiation among travel planners, travel agents and the luxury travel press. We significantly increased awareness among key targeted influencers through strategic media relations, article placements, and digital communication to travel agents.

Independent Contractor position handling communications for several technology clients including Axian, GE Interlogix, and PSC, Inc. Our goal for Axian was to increase sales of IT training during a recession when business and trade media had little interest in what classes your company had for sale. By combining IDC data with the concept of an "Information Gap" we were able to generate numerous articles among targeted audiences and analysts, increased awareness for Axian's training capabilities, and increased business.

Beaveron, Oregon

Software company's first and last PR Director before its sale. Successfully managed public relations and industry analyst program for leading public and private sector software company during their transition period leading to subsequent sale. Results included contributions to a successful national user convention, favorable analyst ratings and 100% increase in new media exposure with key trade and business publications.

Portland, Or

Public relations, Web design and content, strategic planning, product introductions, trade shows, branding, positioning, analyst relations, media relations, writing, editing, design, publishing. Lead PR manager for Sharp Microelectronics and Analogy EDA Software.

Portland, Or

Public relations, strategic planning, product introductions, trade shows, branding, positioning, analyst relations, media relations, writing, editing. Created and implemented award-winning Visual Basic product launch and PR campaign.IABC Award-Winner for Visual Basic Product Launch.

San Jose, Ca

Public relations, strategic planning, product introductions, trade shows, branding, positioning, analyst relations, media relations, writing, editing, design, publishing. Lead manager for Software Publishing, The Complete PC and Agilis Computers. Created marketing communications program for Trimble Navigation to introduce GPS to the world via the America's Cup. This later led to a sports Emmy for ESPN and a major paradigm shift for sports broadcasting and consumer understanding of daily navigation.IABC award-winner for Agilis Computers product introduction, launch, and public relations program.

Colorado Springs, Co

Public relations, advertising, strategic planning, product introductions, trade shows, branding, positioning, analyst relations, media relations, writing, editing, design, publishing, special event promotions.Award-Winner for Health Care, Travel & Tourism, Home Building, Automotive Retail, Small Business, and many more. PRSA Silver Anvil Award for Crisis Communications.Agency of record for Penrose Hospital (Sisters of St. Francis) handling all communications introducing their cancer centers, hospice, gamefields and birthing rooms. Also managed St. Mary Corwin Hospital's communications.

Castle Rock, Colorado

Directed PR and Advertising for Denver-based electric car company at their high altitude test facility in Castle Rock, CO. Organized special events, sponsorship, logistics, project management, media relations, and fulfillment resulting in national news coverage. Facility sold in 1983.

Denver, Co

The only Communications Director to have won both the coveted American Auto Racing Writers and Broadcasters Association and American Racing Press Association awards in the 72-year history of the Sports Car Club of America. Public relations, advertising, strategic planning, branding, positioning, analyst relations, media relations, writing, editing, design, publishing, special event promotions.

Masters, E-Communication With Merit

Activities and Societies: Master of Arts research teamIntegrated Social Media, Digital Media and Communication, Corporate Communication.

Journalism, History, English Literature, Political Science

Graduated with full University Honors, top six in class of 6,000

History

Distance learning courses in preparation for Certificate of Higher Education.