Randy Werner has offered marketing counsel to health care, retail and education industries. He is known for his particular agility at synthesizing information from a variety of sources and turning insights into strategy for business-to- business and business-to-consumer markets.​​His work has driven foundational and strategic development of marketing plans and enduring branding for national and local leaders in the health care industry. His expertise using unique branding models and research approaches avoids formulaic answers and unearths fresh perspectives. Randy led the internal employee branding for University Hospitals, an affiliate of Case Western Reserve University.​​Through Randy’s depth of skills and experience in market research, including designing, analyzing and reporting on in-depth interviews, focus groups, quantitative research and ethnography studies, he brings clients new understanding of how the rational and emotional work together to connect customers and consumers to brands and products. Randy led the patient research study that informed University of Minnesota Health on optimum patient experience for their new Clinics and Surgery Center.​​He is an advocate of well-developed branding as an antidote for our fragmented marketing world. He knows that unifying the foundational elements of a brand has the power to drive the experience for not only customers and consumers, but also shapes how a company develops and delivers products and services, and engages teams. Randy led the strategy work for rebranding Via Christi Health System, tying together fragmented internal and external brands to become one cohesive branding system.​​Randy sees the big picture in tandem with the detail that results in work that is successfully executed throughout organizations to achieve desired marketing outcomes, and captivate customers and consumers.​Imbued with a keen understanding of developing tactical strategies that build to corporate strategy. He is an advocate of well developed branding that has the power to drive the experience for not only customers, but shapes products and services, and employee experiences.Specialties: Brand strategy, marketing strategy, consumer insight, qualitative research, quantitative research, offline marketing, online/digital marketing