Randy Frederick Email & Phone Number

Lafayette, Co, Us

Business Development and Consulting services for sales and marketing efforts aimed at the Controlled Environment Agriculture, Produce vertical including overarching strategy and positioning , target company tracking, relationship building and opportunity generation

Experience with developing and executing a successful sales strategy. Sales team recruiting, onboarding, training, successful compensation and incentive plan development as well as setting and monitoring achievable and profitable goals. Business Development with key accounts. C-Suite experience

Bloomfield Hills, Mi, Us

eGrowcery is the market-leading, white-label, SaaS based e-commerce solution designed to service the independent grocer.

Santa Monica, California, Us

Built sales team, sales strategy and opened national and key accounts, (Whole Foods Market, Safeway, Foodland). Early member of the Executive Leadership Team to build Sensei Ag for the futureSensei Ag is a market-changing AgTech company on a mission to solve global gaps and inconsistencies in nutrition, food safety, and food security through the transformative power of data. Guided by the insights of our founders, technology entrepreneur and Oracle Co-Founder Larry Ellison and physician and scientist Dr. David Agus, we design, develop and deploy cutting-edge agricultural technologies to build a better, more stable food supply that is capable of feeding our entire world nutritionally-relevant, delicious, affordable meals. We are the present and the future of farming, fostering agricultural innovations that will improve and support human health and wellness for decades to come. Sensei Ag: driven by data; grounded in science; focused on wellbeing.

Millis, Massachusetts, Us

California-based, Crop One Holdings is a vertical farming technology company that produces fresh, ready-to-eat produce in a sustainable manner for its customers. It operates two subsidiaries: FreshBox Farms in Millis, Mass., and a joint venture with Emirates Flight Catering in Dubai South, United Arab Emirates. Crop One has been in continuous commercial production longer than any other vertical farmer in North America. The company’s patented, proprietary technology and plant science put it ahead of its competitors, producing the highest crop yields in the industry, but at 25% to 50% of the capital cost of other vertical farming companies. https://cropone.ag. Crop One, through its brand: FreshBox Farms, was awarded the Best Innovation in Indoor Farming Award at the 2019 Global Forum for Innovations in Agriculture (GFIA) conference.” Business Development in National Accounts as well as over see local sales and marketing. Developed and implemented sales strategies and contacted chain headquarter leadership level to get engagement into the unique growing process and gain distribution and sales at Whole Foods Market, Roche Brothers and wholesale and retail business in Kosher retail segment. Built relationships for future business with Giant Martins, HEB, Stop and Shop, Hannaford Brothers and Jewel Osco. Active in Produce Marketing Association.

Millis, Massachusetts, Us

FreshBox Farms’ indoor hydroponic farms are bringing fresh produce closer to your home by breaking down the old barriers set by traditional farming. Our produce is delivered to stores within 24 hours of harvest; often in the same day. Non-GMO, Kosher.

Boston, Massachusetts, Us

Product Evangelist. Responsible for Account development in the Grocery, Restaurant, Wholesale Produce Channels. Freight Farms provides physical and digital solutions for creating local produce ecosystems on a global scale. The company’s flagship product, The Leafy Green Machine, is a complete hydroponic growing system capable of producing a variety of lettuces, herbs and hearty greens. Assembled inside an up-cycled shipping container, the pre-built system includes all necessary components for commercial food production and enables any individual, community or organization to grow fresh produce year-round, no matter their background or climate. Leafy Green Machines can be monitored in real-time from any location and users can purchase growing supplies directly from their mobile devices.

SteadyServ Technologies, LLC is driving technology in the beer industry. With innovative Internet of Things (IoT) strategy, SteadyServ set the standard for near-real time beer inventory, order management and business intelligence systems. SteadyServ’s iKeg and iQ are end-to-end mobile, SaaS based enterprise systems. Built relationships, develop programs and sell SteadyServ Technologies to National Accounts with a focus on National Restaurant Chains, Sports and Entertainment Venues and Gaming. Developed and managed a multi-tiered program with Molson Coors in he EU.

Built and managed relationships with Brewers and Distributors. Each member of the three tier system; retailer, distributor and brewer benefit by eliminating inventory guesses and insuring that their customers always have the right beer. SteadyServ’s iQ analytics engine compares performance data in the market and provides recommendations that will increase sales, customer loyalty and product freshness.

Marlborough, Ma, Us

MHQ is one of the top up fitters of municipal vehicles in the US. This $100M company needed to be brought to a higher-level of performance. I was brought in to build a sales team using my expertise and experience in hiring, training and implementing new sales processes. I restructured the sales team for maximum effectiveness, implemented account management systems including integrating a CRM program. MHQ achieved record growth each year. I re-engineered a team in the Connecticut facility. The growth we achieved and the systems we built resulted in MHQ obtaining the Connecticut state contract which increased revenue seven times.Part of Senior Management three year strategic planning team and took the lead on sales strategy and realignment.

Mclean, Virginia, Us

Sales and Marketing and Business Development· Developed sales and marketing plan for sports training device market introduction including timeline and strategies to gain distribution in the EU and UK and build revenue for 2009Identify, qualify, interview and recommend distributor network in the European Union. Visited potential distributors to discuss interest and gain their interest in getting behind the product. Developed distributor agreement for European Distributor roll out.

Framingham, Ma, Us

New Retail Channels - Store Within a Store partnership with Ahold Grocery Chain. Use expertise in the Grocery Category to develop an integration between Staples and Stop and Shop

Atlanta, Us

Responsible for sales growth of existing Monarch Brands, (Dad's Root Beer, Moxie) for the Northeast US and Canada. Showed 148% increase in sales for Dad's Root Beer in Canada). Developed, franchised and sold Functional Beverage Line. Placed Rush Energy Drink in Sheetz, WAWA, Hess and Cumberland Farms Convenience Stores.

Chicago, Il, Us