Randy Frederick

Randy Frederick Email and Phone Number

VP of Strategic Accounts~Consultant, CEA Produce, urban-gro | Tech and Ag Tech | Keys to Success: Fairness, Hard Work and Decency @ urban-gro, Inc. (Nasdaq: UGRO)
Randy Frederick's Location
Greater Boston, United States, United States
Randy Frederick's Contact Details

Randy Frederick work email

Randy Frederick personal email

About Randy Frederick

Recognized sales leader with a record of revenue growth. Training from Fortune 100 CPG companies, but success in tech and indoor ag tech startups. Able to connect with key decision makers. Extensive experience in sales, sales management and customer relationship building. Expert qualifications in identifying market opportunities, developing a strong team and setting and monitoring metrics to ensure success. Ability to successfully articulate products, policies, services and ideas to all levels of customer, (great story teller). Strategic thinker with a laser focus on customer service. C-Suite success.

Randy Frederick's Current Company Details
urban-gro, Inc. (Nasdaq: UGRO)

Urban-Gro, Inc. (Nasdaq: Ugro)

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VP of Strategic Accounts~Consultant, CEA Produce, urban-gro | Tech and Ag Tech | Keys to Success: Fairness, Hard Work and Decency
Randy Frederick Work Experience Details
  • Urban-Gro, Inc. (Nasdaq: Ugro)
    Vp Of Strategic Accounts/Senior Consultant, Cea Produce
    Urban-Gro, Inc. (Nasdaq: Ugro) Oct 2022 - Present
    Lafayette, Co, Us
    Business Development and Consulting services for sales and marketing efforts aimed at the Controlled Environment Agriculture, Produce vertical including overarching strategy and positioning , target company tracking, relationship building and opportunity generation
  • R.W. Frederick Consulting, Llc
    Executive Sales Consultant - Strategy, Staffing, Business Development, Key Account Engagement
    R.W. Frederick Consulting, Llc Mar 2020 - Present
    Experience with developing and executing a successful sales strategy. Sales team recruiting, onboarding, training, successful compensation and incentive plan development as well as setting and monitoring achievable and profitable goals. Business Development with key accounts. C-Suite experience
  • Egrowcery
    Vice President Of Business Development
    Egrowcery Mar 2022 - Jul 2022
    Bloomfield Hills, Mi, Us
    eGrowcery is the market-leading, white-label, SaaS based e-commerce solution designed to service the independent grocer.
  • Sensei Ag
    Senior Vice President Of Sales And Business Development, Sensei Ag
    Sensei Ag May 2020 - Nov 2021
    Santa Monica, California, Us
    Built sales team, sales strategy and opened national and key accounts, (Whole Foods Market, Safeway, Foodland). Early member of the Executive Leadership Team to build Sensei Ag for the futureSensei Ag is a market-changing AgTech company on a mission to solve global gaps and inconsistencies in nutrition, food safety, and food security through the transformative power of data. Guided by the insights of our founders, technology entrepreneur and Oracle Co-Founder Larry Ellison and physician and scientist Dr. David Agus, we design, develop and deploy cutting-edge agricultural technologies to build a better, more stable food supply that is capable of feeding our entire world nutritionally-relevant, delicious, affordable meals. We are the present and the future of farming, fostering agricultural innovations that will improve and support human health and wellness for decades to come. Sensei Ag: driven by data; grounded in science; focused on wellbeing.
  • Crop One Holdings (Freshbox Farms)
    Director Of Sales And Business Development
    Crop One Holdings (Freshbox Farms) Aug 2018 - Apr 2020
    Millis, Massachusetts, Us
    California-based, Crop One Holdings is a vertical farming technology company that produces fresh, ready-to-eat produce in a sustainable manner for its customers. It operates two subsidiaries: FreshBox Farms in Millis, Mass., and a joint venture with Emirates Flight Catering in Dubai South, United Arab Emirates. Crop One has been in continuous commercial production longer than any other vertical farmer in North America. The company’s patented, proprietary technology and plant science put it ahead of its competitors, producing the highest crop yields in the industry, but at 25% to 50% of the capital cost of other vertical farming companies. https://cropone.ag. Crop One, through its brand: FreshBox Farms, was awarded the Best Innovation in Indoor Farming Award at the 2019 Global Forum for Innovations in Agriculture (GFIA) conference.” Business Development in National Accounts as well as over see local sales and marketing. Developed and implemented sales strategies and contacted chain headquarter leadership level to get engagement into the unique growing process and gain distribution and sales at Whole Foods Market, Roche Brothers and wholesale and retail business in Kosher retail segment. Built relationships for future business with Giant Martins, HEB, Stop and Shop, Hannaford Brothers and Jewel Osco. Active in Produce Marketing Association.
  • Crop One Holdings (Freshbox Farms)
    Director Of National Accounts
    Crop One Holdings (Freshbox Farms) Feb 2018 - Aug 2018
    Millis, Massachusetts, Us
    FreshBox Farms’ indoor hydroponic farms are bringing fresh produce closer to your home by breaking down the old barriers set by traditional farming. Our produce is delivered to stores within 24 hours of harvest; often in the same day. Non-GMO, Kosher.
  • Freight Farms, Inc
    Vice President National Sales
    Freight Farms, Inc Nov 2016 - Oct 2017
    Boston, Massachusetts, Us
    Product Evangelist. Responsible for Account development in the Grocery, Restaurant, Wholesale Produce Channels. Freight Farms provides physical and digital solutions for creating local produce ecosystems on a global scale. The company’s flagship product, The Leafy Green Machine, is a complete hydroponic growing system capable of producing a variety of lettuces, herbs and hearty greens. Assembled inside an up-cycled shipping container, the pre-built system includes all necessary components for commercial food production and enables any individual, community or organization to grow fresh produce year-round, no matter their background or climate. Leafy Green Machines can be monitored in real-time from any location and users can purchase growing supplies directly from their mobile devices.
  • Steadyserv Technologies
    Vice President Of National Account Sales
    Steadyserv Technologies Jun 2015 - Nov 2016
    SteadyServ Technologies, LLC is driving technology in the beer industry. With innovative Internet of Things (IoT) strategy, SteadyServ set the standard for near-real time beer inventory, order management and business intelligence systems. SteadyServ’s iKeg and iQ are end-to-end mobile, SaaS based enterprise systems. Built relationships, develop programs and sell SteadyServ Technologies to National Accounts with a focus on National Restaurant Chains, Sports and Entertainment Venues and Gaming. Developed and managed a multi-tiered program with Molson Coors in he EU.
  • Steadyserv Technologies
    Director Of Brewer And Distributor Engagement
    Steadyserv Technologies May 2015 - Aug 2016
    Built and managed relationships with Brewers and Distributors. Each member of the three tier system; retailer, distributor and brewer benefit by eliminating inventory guesses and insuring that their customers always have the right beer. SteadyServ’s iQ analytics engine compares performance data in the market and provides recommendations that will increase sales, customer loyalty and product freshness.
  • Mhq
    Sales Director
    Mhq Mar 2009 - Jul 2014
    Marlborough, Ma, Us
    MHQ is one of the top up fitters of municipal vehicles in the US. This $100M company needed to be brought to a higher-level of performance. I was brought in to build a sales team using my expertise and experience in hiring, training and implementing new sales processes. I restructured the sales team for maximum effectiveness, implemented account management systems including integrating a CRM program. MHQ achieved record growth each year. I re-engineered a team in the Connecticut facility. The growth we achieved and the systems we built resulted in MHQ obtaining the Connecticut state contract which increased revenue seven times.Part of Senior Management three year strategic planning team and took the lead on sales strategy and realignment.
  • Qinetiq North America
    Consulting Project Manager
    Qinetiq North America Jun 2008 - Mar 2009
    Mclean, Virginia, Us
    Sales and Marketing and Business Development· Developed sales and marketing plan for sports training device market introduction including timeline and strategies to gain distribution in the EU and UK and build revenue for 2009Identify, qualify, interview and recommend distributor network in the European Union. Visited potential distributors to discuss interest and gain their interest in getting behind the product. Developed distributor agreement for European Distributor roll out.
  • Staples
    Consulting Project Manager
    Staples 2005 - 2005
    Framingham, Ma, Us
    New Retail Channels - Store Within a Store partnership with Ahold Grocery Chain. Use expertise in the Grocery Category to develop an integration between Staples and Stop and Shop
  • Monarch Beverages
    Regional Manager
    Monarch Beverages 2002 - 2005
    Atlanta, Us
    Responsible for sales growth of existing Monarch Brands, (Dad's Root Beer, Moxie) for the Northeast US and Canada. Showed 148% increase in sales for Dad's Root Beer in Canada). Developed, franchised and sold Functional Beverage Line. Placed Rush Energy Drink in Sheetz, WAWA, Hess and Cumberland Farms Convenience Stores.
  • Avalon Beverage Company
    Director Of Marketing / Regional Manager
    Avalon Beverage Company 1996 - 2002
  • Millercoors
    Various Sales And Marketing Positions
    Millercoors Oct 1989 - Apr 1996
    Chicago, Il, Us

Randy Frederick Skills

Strategic Planning Pricing Strategy Distributors Account Management Leadership Brand Management Sales Profit Process Improvement Consumer Products Entrepreneurship Fmcg Leadership Development Market Planning Marketing Strategy Iri Sales Management Pricing Training Key Account Development Marketing P&l Management Sales Operations E Commerce Selling Retail New Business Development Key Account Management Negotiation Program Management B2b Budgets National Accounts Forecasting Competitive Analysis Cross Functional Team Leadership Direct Sales Sales Presentations Shopper Marketing Team Building Income Statement Nielsen Inventory Management Product Marketing Beverage Industry Purchasing Trade Shows Sales Process Grocery P&l

Randy Frederick Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Journalism

Frequently Asked Questions about Randy Frederick

What company does Randy Frederick work for?

Randy Frederick works for Urban-Gro, Inc. (Nasdaq: Ugro)

What is Randy Frederick's role at the current company?

Randy Frederick's current role is VP of Strategic Accounts~Consultant, CEA Produce, urban-gro | Tech and Ag Tech | Keys to Success: Fairness, Hard Work and Decency.

What is Randy Frederick's email address?

Randy Frederick's email address is ra****@****nsei.ag

What schools did Randy Frederick attend?

Randy Frederick attended University Of Wisconsin-Madison.

What skills is Randy Frederick known for?

Randy Frederick has skills like Strategic Planning, Pricing Strategy, Distributors, Account Management, Leadership, Brand Management, Sales, Profit, Process Improvement, Consumer Products, Entrepreneurship, Fmcg.

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