Stillaton is focus training technology aimed at enhancing one's control over attention. It uses objective measurement of the familiar practice of directing attention to breath and body sensations to make it remarkably easy to improve the ability to 'focus', a foundation to wellbeing and productivity.I provide strategic counsel and support on product, marketing, and business strategy.

Wellspring's mission is to end the cycle of family homelessness.Advise on marketing and communications strategies.

Space Between’s goal is to help school communities thrive by instilling evidence-based practices of mindfulness and movement among students, educators, and their families.

Goal: To dramatically increase self-efficacy in managing anxiety among teens and young adults by bringing together and vastly improving the appeal and delivery of needed resources - Clinical, social, spiritual, and community-based solutions – to decrease stigma and increase validation, connection, and understanding.

Acquired by Babylon January 2022. Higi enables population health by connecting the nation’s largest network of biometric stations and the data it collects to the healthcare system. Joined Executive Team upon acquisition of Everymove in March 2017.► Led marketing through series C investment. ► Redefined and restructured marketing function to support fast growing company, including creation of solutions/product marketing role.► Repositioned company from consumer wellness to today’s population health enablement, and revised brand strategy and core messaging based on new value proposition and overall business focus. ► Led PR and reputation management, including social media and content marketing.► Drove marketing partnerships for synergies with audience and community health influencers, including the ‘Hail to your Health’ program with the Washington Redskins.► Oversaw advertising product line and sales, including productization of advertising offering and establishment of a reselling partnership with a major online health content publisher.► Led B2B marketing to support sales and business development and B2C marketing to drive consumer engagement, including management of station messaging operations team.► Spearheaded development of enterprise portfolio management strategy and process.

Acquired by Higi in March 2017, Everymove was an early stage company that pioneered applications that promote consumer health and wellness through the collection of consumer generated health data.► Repositioned company from wellness to population health service provider.► Working with clinical advisory board, developed product strategy for engaging health plan members to close specific care gaps and take needed steps for chronic condition management.► Beta tested product to help health plans drive targeted health actions among their members. After demonstrating 5X ROI, led engagement with early adopting client to expand product application to augment care management protocol and processes among high risk, high cost members.

While pursuing a new healthcare product startup, consulted with established and emerging healthcare brands to help with market positioning and customer engagement strategies. ► Created product vision, business case, and sought funding for innovative patient health engagement technology to help healthcare providers improve health outcomes and customer satisfaction while decreasing costs.► Defined value proposition and marketplace positioning with implications for brand, product marketing, go-to-market activities, and internal operationalization for leading provider of onsite clinics, Vera Whole Health.► Introduced foundation for market segmentation, product definition and positioning, and communications for Health123, a cloud-enabled patient health engagement platform.► Guided customer experience management approach including development of data, technical, and operational requirements for management consulting firm’s healthcare client.

Non-profit healthcare system providing both care and insurance coverage for 600,000+ residents in Washington State; acquired by Kaiser Permanente in 2017.► Improved Medicare Advantage marketing cost-per-lead and cost-per sale metrics by 50% over 2 years and exceeded enrollment targets; built first segmented prospecting database and microsites to capture qualified leads and increase conversions.► Developed and implemented new enterprise brand strategy, unifying brand across health plan and physician group. Launched ‘One Goal, Group Health’ campaign that reversed previous brand consumer misperceptions and was recognized with 2015 Gold Addy Award for ‘best television.’► Developed proprietary consumer segmentation based on health motivations to inform all consumer engagement and factored into Enterprise strategic planning.► Implemented first B2B marketing process to drive qualified leads into sales pipeline, including repositioning of large group product line.► Created innovative personal health engagement platform that leveraged CRM, behavioral economics and social media to elevate patient relationship communications, improve self-service tools, achieve better health outcomes, and lower costs. Used to sell in enterprise strategy for advancing population health management and patient engagement practices.► Realized 25% cost reduction by transitioning print collateral to digital alternatives. Reevaluated all marketing assets to optimize customer touch points for engagement and align with best practices for prospecting, opt-in programs, retention, and customer experience. ► Partnered to develop brand strategy for CareUnity, a new accountable care delivery system in Spokane, WA, as joint venture between Providence Health System and Group Health.

Led development of multi-channel customer engagement capability to improve company’s competitiveness in marketplace. ► Redesigned and re-launched Safeco.com as digital hub to increase customer reach, drive acquisition, and improve self- service; achieved channel harmony that enabled both direct-from-customer and agent-initiated sales leads. Recognized as “2008 Best Portal” by Institute for International Research.► Led digital experience merger team in support of 2008 acquisition by Liberty Mutual Group.

Recruited to develop commercial relationship marketing strategy, capabilities and internal competencies worldwide. Worked with CEO to articulate and launch enterprise approach to CRM and founded the Global Relationship Marketing Group in support of the business groups and worldwide subsidiaries. ► Institutionalized best-practices for integrated campaign management, web profiling, event management, and testing and measurement. ► Created and worked with Product Groups to implement ‘foundation (relationship) programs’ which were built at the segment level to engage organizations to drive license growth and renewals, and to engage individuals among the IT buying and using audiences to drive satisfaction and influence in organizational technology decisions. Program for middle market dramatically enhanced customer touch points and opportunities to extend sales, increasing license renewal revenue by 18%..► Realized $6M+ in savings while improving brand consistency and marketing effectiveness by consolidating US agency usage from 100 to 6. ► Recognized with 7 awards for innovation and performance excellence during tenure.

Led consumer marketing, including brand development, product marketing, customer acquisition, membership management, customer service, public relations, and database/business intelligence strategy. Member of executive team, securing series C venture funding, leading to new CEO and shift in strategy from dot.com infomediary to an innovative online/offline consumer care management company.

Led consumer marketing, including customer acquisition, membership management, web product development, customer service, database marketing and marketing information management, brand development, offline advertising, and consumer promotions. Led marketing considerations related to merger of Intellipost, Inc. and MotivationNet, Inc. into MyPoints.com , Inc. Member of Executive team, securing series C venture funding and registration for IPO.