Rangesh Fernando Email and Phone Number
Rangesh Fernando personal email
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Experienced Marketing and Management Professional with over eighteen years of progressive work with a background in identifying the strategies and techniques to attract customers to a business, maximizing profits, growing market share, improving service delivery levels, analyzing market trends and new product development.
United Motors Lanka
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Manager - Service MarketingUnited Motors Lanka Oct 2023 - PresentColombo, Western Province, Sri Lanka* Lead aftersales marketing initiatives, enhance customer satisfaction, retention, and brand loyalty, whilst maximizing the vehicle throughput in workshops and revenue potential of aftersales services.* Create and execute comprehensive aftersales marketing strategies that align with overall business objectives.* Conduct market research to identify customer needs, preferences, and trends in aftersales services.* Plan, implement, and monitor marketing campaigns focused on service promotions, customer engagement, and retention.* Working closely with sales, customer service, and product teams to ensure a cohesive approach to aftersales marketing.* Developing programs and communication strategies to enhance customer relationships and drive repeat business.* Establishing KPIs to measure the effectiveness of marketing initiatives and adjusting strategies based on performance data.* Overseeing the creation of marketing materials, including brochures, newsletters, and digital content, to promote aftersales services.* Managing the aftersales marketing budget, ensuring optimal allocation of resources to achieve marketing goals.* Leading and mentoring the aftersales marketing team, fostering a culture of innovation and collaboration.* Serve as the primary point of contact for all aftersales-related communications with principals, as designated by the General Manager (Technical).* Maximizing the efficient use of lubricant service capacity in the workshops. -
DirectorLandmark Properties Private Limited Jan 2017 - PresentSri Lanka* Identification of suitable residential land blocks, developing them, plotting out and sell them with the option to construct residential houses.* Working with Architects, Structural Engineers, Quantity Surveyors and Project Managers to develop amiable and aesthetically finished houses. * Building relationships with stakeholders such as council members, town planners, property agents, etc. to engage in business development activities.* Providing interior design services and custom made furniture solutions to customers. -
Business Development Manager (Yamaha Marine And Golf Cars)Associated Motorways (Private) Limited Apr 2015 - Dec 2016Colombo, Western, Sri Lanka* Setting up the Marine Products, Pleasure Boating department and creating awareness of Yamaha as a Marine Brand in Sri Lanka. * Analyzing the market, creating market plans and strategies to develop the brand, aftersales services and sales.* Identifying suitable waterways and setting up two Marina’s to develop necessary infrastructure facilities needed when using water vehicles.* Prospecting high net worth individuals, waterfront properties, water sports center owners, boat manufactures and functional users such as navy and police marine to develop sales.* Introducing products to stakeholders such as banks and finance institutes to develop joint ownership and financing facilities. -
Assistant Manager - Customer Relationship DevelopmentUnited Motors Group May 2012 - Apr 2015Colombo, Western, Sri Lanka* Achievement: Elevating the customer service experience index of United Motors from 24% to 91% within 1½ years* Setting up a customer Complaint Management System, a Service Booking System, and a Call Centre. * Identifying service gaps by conducting surveys, staff evaluations and feedback calls. * Introduced a loyalty programme, industry benchmarks, service level agreements and standards. * Carried out customer services training for staff and external vendors. -
Executive - Corporate Sales And ServicesEtisalat Lanka (Private) Limited Feb 2010 - Jul 2011Colombo, Western, Sri Lanka* Identifying corporate client requirements and developing customized services and solutions in collaboration with the engineering team.* Switching accounts from competition and servicing them to maintain a positive relationship and to secure continuous revenue streams.* Handling the high profile VVIP segment. * Preparing MIS reports for weekly board meetings. -
Research ExecutiveQuantum Consumer Solutions: Insight & Design Strategy Jan 2009 - Jan 2010Colombo, Western, Sri Lanka* Analyzing clients’ information needs to make strategic marketing decisions.* Preparing project proposals, recruitment guidelines, and briefing field staff to ensure correct respondents are approached.* Planning research activities, budgeting, scheduling, and allocating resources.* Conducting research in various industries and markets, including banking, FMCG, telecommunications, insurance, and manufacturing.* Presenting research findings and strategic direction to management and the board.* Clients include John Keells Holdings Group (CCS), Unilever, Nestles, Hemas, Fonterra, Ceylon Tobacco Company and others.* Noteworthy project: Execution of Pre-launch Product & Packaging Acceptance Test for Kik Cola, CCS, John Keells Holdings. -
Customer Services ExecutiveHsbc Jul 2005 - Apr 2007Colombo, Western, Sri LankaWas part of the Deceased Accounts department of HSBC. Notable achievements - was awarded the Team of the Quarter for achieving the best results as a team in all performance parameters. -
Audit TraineeErnst & Young Sep 2003 - Jun 2004Sri LankaCross checking of physical and system entries of invoices, receipts and various other accounting documents. Stock verifications to ensure the accuracy of balance sheet. Few clients included Sampath Bank, Van Rees Ceylon, Regnis Lanka.
Rangesh Fernando Education Details
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Business Administration -
Passed In All Subjects
Frequently Asked Questions about Rangesh Fernando
What company does Rangesh Fernando work for?
Rangesh Fernando works for United Motors Lanka
What is Rangesh Fernando's role at the current company?
Rangesh Fernando's current role is General Management, Project Management, Marketing and Operations.
What is Rangesh Fernando's email address?
Rangesh Fernando's email address is ra****@****ail.com
What schools did Rangesh Fernando attend?
Rangesh Fernando attended University Of Wales, Chartered Institute Of Marketing, St.joseph's College, Colombo, Cima, Sri Lanka Institute Of Marketing-Slim.
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