Rangesh Fernando Email & Phone Number

Colombo, Western Province, Sri Lanka

* Lead aftersales marketing initiatives, enhance customer satisfaction, retention, and brand loyalty, whilst maximizing the vehicle throughput in workshops and revenue potential of aftersales services.* Create and execute comprehensive aftersales marketing strategies that align with overall business objectives.* Conduct market research to identify customer needs, preferences, and trends in aftersales services.* Plan, implement, and monitor marketing campaigns focused on service promotions, customer engagement, and retention.* Working closely with sales, customer service, and product teams to ensure a cohesive approach to aftersales marketing.* Developing programs and communication strategies to enhance customer relationships and drive repeat business.* Establishing KPIs to measure the effectiveness of marketing initiatives and adjusting strategies based on performance data.* Overseeing the creation of marketing materials, including brochures, newsletters, and digital content, to promote aftersales services.* Managing the aftersales marketing budget, ensuring optimal allocation of resources to achieve marketing goals.* Leading and mentoring the aftersales marketing team, fostering a culture of innovation and collaboration.* Serve as the primary point of contact for all aftersales-related communications with principals, as designated by the General Manager (Technical).* Maximizing the efficient use of lubricant service capacity in the workshops.

Sri Lanka

* Identification of suitable residential land blocks, developing them, plotting out and sell them with the option to construct residential houses.* Working with Architects, Structural Engineers, Quantity Surveyors and Project Managers to develop amiable and aesthetically finished houses. * Building relationships with stakeholders such as council members, town planners, property agents, etc. to engage in business development activities.* Providing interior design services and custom made furniture solutions to customers.

Colombo, Western, Sri Lanka

* Setting up the Marine Products, Pleasure Boating department and creating awareness of Yamaha as a Marine Brand in Sri Lanka. * Analyzing the market, creating market plans and strategies to develop the brand, aftersales services and sales.* Identifying suitable waterways and setting up two Marina’s to develop necessary infrastructure facilities needed when using water vehicles.* Prospecting high net worth individuals, waterfront properties, water sports center owners, boat manufactures and functional users such as navy and police marine to develop sales.* Introducing products to stakeholders such as banks and finance institutes to develop joint ownership and financing facilities.

Colombo, Western, Sri Lanka

* Achievement: Elevating the customer service experience index of United Motors from 24% to 91% within 1½ years* Setting up a customer Complaint Management System, a Service Booking System, and a Call Centre. * Identifying service gaps by conducting surveys, staff evaluations and feedback calls. * Introduced a loyalty programme, industry benchmarks, service level agreements and standards. * Carried out customer services training for staff and external vendors.

Colombo, Western, Sri Lanka

* Identifying corporate client requirements and developing customized services and solutions in collaboration with the engineering team.* Switching accounts from competition and servicing them to maintain a positive relationship and to secure continuous revenue streams.* Handling the high profile VVIP segment. * Preparing MIS reports for weekly board meetings.

Colombo, Western, Sri Lanka

* Analyzing clients’ information needs to make strategic marketing decisions.* Preparing project proposals, recruitment guidelines, and briefing field staff to ensure correct respondents are approached.* Planning research activities, budgeting, scheduling, and allocating resources.* Conducting research in various industries and markets, including banking, FMCG, telecommunications, insurance, and manufacturing.* Presenting research findings and strategic direction to management and the board.* Clients include John Keells Holdings Group (CCS), Unilever, Nestles, Hemas, Fonterra, Ceylon Tobacco Company and others.* Noteworthy project: Execution of Pre-launch Product & Packaging Acceptance Test for Kik Cola, CCS, John Keells Holdings.

Colombo, Western, Sri Lanka

Was part of the Deceased Accounts department of HSBC. Notable achievements - was awarded the Team of the Quarter for achieving the best results as a team in all performance parameters.

Sri Lanka

Cross checking of physical and system entries of invoices, receipts and various other accounting documents. Stock verifications to ensure the accuracy of balance sheet. Few clients included Sampath Bank, Van Rees Ceylon, Regnis Lanka.

Master Of Business Administration (Mba), Business Administration

Marketing, Acim

Activities and Societies: Associate of the Chartered Institute of Marketing (ACIM) -Chartered CPD Programme, Chartered Institute.

Gce Advanced Level, Mathematics, Passed In All Subjects

Activities and Societies: Rowing, Radio Club

Education record

Marketing, Cmslim