Rangga Ramedhan Email & Phone Number

Indonesia

Performance & Pricing Manager- Drive pricing strategy and execution for over 5000 SKUs in HappyFresh groceries, aligned with company financial target (revenue, sales quantity and margin)- Conduct monitoring business performance daily, weekly & quarterly basis to predict the trajectory of company achievement - Produced competitor analysis of various groceries (online & offline) sectors- Lead the multi-function coordination of pricing between Commercial, Demand & Planning and… Show more Performance & Pricing Manager- Drive pricing strategy and execution for over 5000 SKUs in HappyFresh groceries, aligned with company financial target (revenue, sales quantity and margin)- Conduct monitoring business performance daily, weekly & quarterly basis to predict the trajectory of company achievement - Produced competitor analysis of various groceries (online & offline) sectors- Lead the multi-function coordination of pricing between Commercial, Demand & Planning and Finance Team to set purchase order forecasting is optimum- Promotional planning and analysis to boost sales performance Show less

- Owned & drove the revenue management agenda within Multi Bintang Indonesia, acting as an independent revenue management advisor to the business, aiming to constantly maximize revenue and gross profit- Performed analytics to drive top-line growth opportunities (combining internal and external data, financial and non-financial), including brand portfolio pricing, evaluate promo performance, analyze mix performance (brand/channel/region/SKU) and consult on optimal resource allocation and… Show more - Owned & drove the revenue management agenda within Multi Bintang Indonesia, acting as an independent revenue management advisor to the business, aiming to constantly maximize revenue and gross profit- Performed analytics to drive top-line growth opportunities (combining internal and external data, financial and non-financial), including brand portfolio pricing, evaluate promo performance, analyze mix performance (brand/channel/region/SKU) and consult on optimal resource allocation and assortment- Partnered with Commerce & Finance team in Indonesia on pricing, promo, mix and trade term strategy Show less

Jakarta

AVP Portfolio & Pricing, Commercial Strategic Planning, Feb 2018 - nowDrive revenue growth through rigorous process of assessing and approving a variety of B2C business cases with volume transaction of IDR 49 Bn IDR daily. Process includes below activities:• Determine tariff and pricing decisions through rigorous assessment of impact on existing portfolio to ensure synergies across offering and minimal unexpected cannibalization• Liaise with Sales, Marketing and Finance, Tax and… Show more AVP Portfolio & Pricing, Commercial Strategic Planning, Feb 2018 - nowDrive revenue growth through rigorous process of assessing and approving a variety of B2C business cases with volume transaction of IDR 49 Bn IDR daily. Process includes below activities:• Determine tariff and pricing decisions through rigorous assessment of impact on existing portfolio to ensure synergies across offering and minimal unexpected cannibalization• Liaise with Sales, Marketing and Finance, Tax and Legal Team to ensure high performance on product packages, especially on taking immediate action for underperforming products• Track end-to-end product portfolio performance against target at the national level • Deliver data assumption and scenarios for each business case behavior (buying pattern, traffic pattern, subscriber analysis)ACHIEVEMENTS:• Increase in growth of data service product within, which resulted in 80% increase of revenue (IDR 8.3Bn IDR daily basis/IDR 239.3Bn IDR monthly basis) compared to year 2019Pricing Manager, Commercial Strategic Planning, Sep 2016 – Feb 2018Drive the revenue and profitability growth of Indosat Prepaid Core Product with the volume transaction of IDR 10.3 Billion daily, through below scope of work:• Develop Zonal Pricing scheme to increase revenue for each service (Voice, SMS and Data)• Determine tariff and pricing decisions through rigorous assessment of impact on existing portfolio to ensure synergies across offering and minimal unexpected cannibalization• Analyze usage behavior (buying pattern, traffic pattern, subscriber analysis)ACHIEVEMENTS:• Launched Zonal Pricing nationwide in order to maximize revenue for Voice & Service• Calculated and involved in the most aggressive price war in telecommunication for Data products led to be followed by all competitors which contributing more than 800Bn IDR in for Indosat Show less

Jakarta

Pricing Manager, Commercial Strategic Planning, Sep 2016 – Feb 2018Drive the revenue and profitability growth of Indosat Prepaid Core Product with the volume transaction of IDR 10.3 Billion daily, through below scope of work:• Develop Zonal Pricing scheme to increase revenue for each service (Voice, SMS and Data)• Coordinate and monitor zonal pricing implementation to ensure alignment with company’s target • Monitor end-to-end product portfolio performance against target, both… Show more Pricing Manager, Commercial Strategic Planning, Sep 2016 – Feb 2018Drive the revenue and profitability growth of Indosat Prepaid Core Product with the volume transaction of IDR 10.3 Billion daily, through below scope of work:• Develop Zonal Pricing scheme to increase revenue for each service (Voice, SMS and Data)• Coordinate and monitor zonal pricing implementation to ensure alignment with company’s target • Monitor end-to-end product portfolio performance against target, both at national level as well as micro-markets • Determine tariff and pricing decisions through rigorous assessment of impact on existing portfolio to ensure synergies across offering and minimal unexpected cannibalization• Analyze usage behavior (buying pattern, traffic pattern, subscriber analysis)• Liaise with Sales, Marketing and Finance Team to ensure high performance on product packages, especially on taking immediate action for underperforming productsACHIEVEMENTS:• Launched Zonal Pricing nationwide in order to maximize revenue for Voice & Service• Calculated and involved in the most aggressive price war in telecommunication for Data products led to be followed by all competitors which contributing more than 800Bn IDR in for Indosat• Successfully boost the performance of voice service product within 8 months, which resulted in an 20% increase of revenue (IDR 460 million daily basis/IDR 13.8 billion monthly basis) Show less

Jakarta

- Monitoring end-to-end product portfolio performance against targets, for national level as well as respective micro-markets - Identifying deviations in portfolio performance, driving root cause analysis to define drivers for deviation and support conceptualization of adequate solution levers to address the issues - Supporting tariff and pricing decisions through rigorous assessment of impact on existing portfolio to ensure synergies across offering and minimal unexpected… Show more - Monitoring end-to-end product portfolio performance against targets, for national level as well as respective micro-markets - Identifying deviations in portfolio performance, driving root cause analysis to define drivers for deviation and support conceptualization of adequate solution levers to address the issues - Supporting tariff and pricing decisions through rigorous assessment of impact on existing portfolio to ensure synergies across offering and minimal unexpected cannibalization - Regular reporting of overall product portfolio performance and updates on initiatives to address key deviations Show less

Jakarta

Key Responsibilities: Managing Yield by maintaining revenue and traffic, through below scope of work:- Analysis on packet performance (Data, Voice and SMS service) to plan traffic and revenue for recommending both ideal traffic (maximum or minimum MB, Minutes, SMS) and revenue (lowering or increasing price point)- Generate various reports, including but not limited to revenue, traffic and monthly yield report - Usage behavior analysis (buying pattern, traffic pattern, Subscriber… Show more Key Responsibilities: Managing Yield by maintaining revenue and traffic, through below scope of work:- Analysis on packet performance (Data, Voice and SMS service) to plan traffic and revenue for recommending both ideal traffic (maximum or minimum MB, Minutes, SMS) and revenue (lowering or increasing price point)- Generate various reports, including but not limited to revenue, traffic and monthly yield report - Usage behavior analysis (buying pattern, traffic pattern, Subscriber analysis)- Monitoring impact of initiative(s) on packet - Liaise with Sales, Marketing and Finance Team to ensure high performance on packets, especially , focusing on taking immediate action for underperforming packets Show less

Kuala Lumpur, Malaysia

 Business Analyst, Route Revenue Department,Key Responsibilities: Drive Air Asia Indonesia route revenue by achieving desirable load factor over given Break Even Point, through below scope of work:- Maximize revenue by determining seats price for Indonesia domestic routes through detailed analysis of market demand - Produce competitor analysis of various Indonesia airline sectors- Generate various reports to Air Asia Malaysia and Indonesia management, including but not limited… Show more  Business Analyst, Route Revenue Department,Key Responsibilities: Drive Air Asia Indonesia route revenue by achieving desirable load factor over given Break Even Point, through below scope of work:- Maximize revenue by determining seats price for Indonesia domestic routes through detailed analysis of market demand - Produce competitor analysis of various Indonesia airline sectors- Generate various reports to Air Asia Malaysia and Indonesia management, including but not limited to daily sales pick up, revenue, load factors and monthly revenue forecast- Coordinate the distribution of information to scheduling team with regards to capacity management, upload of fares and maintain seat inventories - Develop AirAsia Indonesia promo planning for route revenue department, including but not limited to leading the development of promo fares based on the route’s current performance and competitor analysis- Liaise with Sales, Distribution and Marketing Team to ensure high performance on assigned routes, especially.ACHIEVEMENT: - Achieved a total revenue of USD 30 million in 2012 for 4 domestic routes in Air Asia Indonesia, resulting in the increase of responsibility to manage 8 routes with the total target of over USD 100 million annually, including high profile routes such as Jakarta-Bali and Jakarta-Jogja route. - Successfully boost the performance of newly assigned routes in 2013 within a short frame of time. Exmples includes Jakarta-Bali route, which resulted in an 8% increase of load factor and 15% (10.8 mio USD to 15.5 mio USD), revenue year on year, and for Jakarta-Yogyakarta route with an increased performance of 15% for both load factor and revenue (3.4 mio USD to 4.1mio USD) resulting adding frequency from 3 to 4 times daily.- Successfully manage routes that were previously difficult in terms of market and competitors, such as BDOPKU and BDOSUB route, and resulted in AirAsia taking over the main competitor’s leading position. Show less

Jakarta

I joined Danamon as a Management Development Programme employee for 1 year. During the period I was rotated to several divisions, from operation, sales (this period I succeeded in acquiring Bercasportindo, Sushi Tei, MAP to use Danamon services nationwide) - Promo and program (analyzing and deliver recommendation on how to create, conducting and estimating impacts of it)- Last but not least I was in the so called "in house consultant" for every line of business, involved in… Show more I joined Danamon as a Management Development Programme employee for 1 year. During the period I was rotated to several divisions, from operation, sales (this period I succeeded in acquiring Bercasportindo, Sushi Tei, MAP to use Danamon services nationwide) - Promo and program (analyzing and deliver recommendation on how to create, conducting and estimating impacts of it)- Last but not least I was in the so called "in house consultant" for every line of business, involved in developing marketing for Danamon's new business (pawnbroking), Adira Kredit, Commercial Lending and Self Employed Mass Market Show less

Corporate Finance

Fundamentals Of Sql Programme

S.Sos, Business Administration

Activities and Societies: Senat FISIP UI

Education record

Education record