Rani John Email and Phone Number

· Assisted the Marketing operations team at Avetta LLC, oversaw the Marketing technology infrastructure, and rectified issues related to lead routing and scoring.· Supervised a Marketing operations team comprising a Marketo specialist, oversaw list imports, UTM generation, and email development in Marketo & Salesforce.· Proficient in data investigation, list acquisitions, and lead enhancement using tools like ZoomInfo and Ringlead.· Solid expertise in lead scoring, lead life cycle administration, resolving integration issues, and conducting thorough lead analysis.· Possess practical knowledge in executing marketing campaigns using Marketo, including campaign management, email development, landing page, and form creation.· Improved existing campaigns to achieve better open and click-through rates by stabilizing content creation and capturing contacts from Out Of Office messages through Drift.· Undertook various projects such as Lead Scoring 2.0, ABM revenue enhancement, Bizible management, Nurture track enhancements, Product Marketing Campaigns, Salesforce Campaign member status purification, Sift rock Lead Analysis, MQL Lead Routing Project, Marketo Cleanup Project, ISN attack Campaign, Monthly Logos additions & removals. Nurture track revamp, and more.· Oversaw integrations and performance of the Martech tool stack such as 6sense, Drift, GA, Brightedge.· Streamlined lead management processes, from investigating data or process issues at the source, coordinating with relevant teams, rectifying the root cause, and communicating the resolution to stakeholders.· Offered support on the execution and strategy development for marketing programs.· Exhibited courteousness, approachability, and a readiness to collaborate with our client (Avetta LLC).· Integrated new employees through training and provision of new hire documentation.· A self-starter, displaying a strong sense of personal accountability.

· Overseen the entire operation of the offline lead import process worldwide. Responsible for lead qualification, scoring, data quality, enrichment, and integration in the BizTalk Portal.· Teamed up with digital marketing campaigns using Marketo to develop email campaigns and web form fills. Developed landing and thank you pages for all clients, creating events and content such as email invitations to meet marketing goals. Ensured high data accuracy to naming conventions, enriched the data and actively maintained the health of the Marketing Database.· Reviewed and reported on the conversion of marketing data from a tactic to an opportunity.· Implemented both organic and paid social media email campaigns.· Aided the Lead Nurturing Program for strategic reactivation of campaigns, thereby improving the customer retention rate. Engaged in brainstorming sessions, contributing creative ideas for future marketing initiatives.· Fixed data issues using SFDC data loader for duplicate multiple activities generated duplicate interactions in Salesforce. Assisted in adding joint marketing tags to active program codes, bulk lead, and interaction fixes. Identified new leads linked to old interactions with Duplicate Activity ID’s. Performed bulk tactic, interaction, and lead corrections.· Participated in UAT when implementing patches and updates to SFDC integrations.· Cooperated with regional marketing leads, stakeholders, partners to successfully merge campaign priorities and requirements with global corporate initiatives and deliverables before the SLA.· Extensive work on Agile Projects, and hands-on experience in creating tasks for Sprint Planning, Scrums, Sprint Review meetings. Actively involved in error logging, tracking, and managing defects using JIRA.· Evaluated SFDC programs and tactic usage and involved in the creation of program codes in SFDC.

Identied marketing strategy, based on knowledge of establishmentobjectives, market characteristics, and cost and markup factors.Cleansed data and imported the leads received across the globe intoEloqua & Sales force.Reviewed and managed unprocessed and rejected leads and updatingappropriately in Eloqua, Siebel & Sales force.Dened and developed data quality processes, procedures, tools, anddocumentation for list management.Managed weekly lead funnel reporting and analysis.Worked on several Eloqua projects such as Eloqua Get Well – inventory ofspecic contact groups, lters, hyper sites, and assets for archiving andoptimization.Supported eld marketing team on campaign (source code) attribution onOpportunities in Siebel, Siebel lead module UAT testing for Lithium, ProjectEverest for system testing ofParticipated in creating Eloqua dashboard and report development tosupport Marketing and Field Sales.Supported Marketing Ops development team, in developing various EmailInvitations, Registration Pages using HTML.Updated the valid customer information, data enrichment using varioustools such as address doctor, toad, D&B and trillium.Maintained the integrity of all account and contact data throughdocumented data maintenance processes.Reviewied and updated records to assure high condence linkage toreference data sources and hierarchies for territory assignment, lead routingand business intelligence applications.Prepared Quarterly & Yearly Team performance reports.

Supported in Sales. (Creating hierarchy for similar Line of Companies)Integration of data received from various source based on the corporatePrinciples.Researched on company information through various applications such asD&B and Hoovers.Identied duplicate customer records either for one customer at a time orfor the entire customer database, merged and choosing the master record..Linked the Opportunity number to the accurate registry id in OracleDatabase.Review of fortune-500 companies every quarter to maintain consistency inthe database.Worked on Oracle tools like Siebel, EBS, OCO, MPM, GCD, POI etc.Created Process manuals and training documentation toSuccessfully handled Hyperion, Oracle Partner Party and many othercleanup projects.