Successfully implemented and configured Marketing Cloud Connect, ensuring seamless data synchronization between Salesforce and Marketing Cloud.Implemented WS Proxy and Rest API integrations for data exchange between SFMC and other systems.Integrated WhatsApp with Salesforce Marketing Cloud, created templates, and used them in journeys for communication.Captured leads using Instagram and Facebook and sent communications through journeys in Salesforce Marketing Cloud.Knowledge about Marketing cloud personalization (Interaction studio) including Campaign Scheduling, Captures Website Visitor Behavior.SFMC personalization with A/B Test and Control Groups, Create Rule Based Campaigns, add a Segment, Find My User ID, Create Goals and Filters and use those for targeting campaigns and in campaign statistics, Create Marketing Cloud Personalization Triggers for Journey Builder. Marketing Cloud Personalization Surveys, Review Campaign Statistics(tracking), Clone and Update a Segment.Experience on Sales Cloud Objects, Create, update, retrieve, Object creation, filed creation, App creation, Tab creation, layouts, Custom objects.Strong Experience on Email Studio, Automation Studio, Web Studio, Audience Builder, Journey Builder, Content Builder, Mobile Studio, Amp Script, SSJS, API.Conduct testing to identify and rectify any potential issues, ensuring that the solutions meet the desired quality and functionality standards.Facilitate the deployment of finalized projects into Salesforce Marketing Cloud, ensuring a smooth transition and operational readiness.Successfully implemented and configured Marketing Cloud Connect, ensuring seamless data synchronization between Salesforce and Marketing Cloud.Implemented WS Proxy and Rest API integrations for data exchange between SFMC and other systems.Experience on Sales Cloud Objects, Create, update, retrieve, Object creation, field creation, App creation, Tab creation, layouts, Custom objects.

Developing and maintaining large volumes of deadline-driven email campaigns and assets Management of email channel calendar and Direct Mail.Track campaign metrics including sends, clicks and all other metrics using Data view and created backup tracking data for future use.Used automation studio for performing actions such as imports, Data extracts, SQL Query, Verification, File Transfer, Script.Developed and deployed A/B Testing to roll out the winner version to be used in the final campaign. Utilized Litmus for email testing, ensuring the compatibility and responsiveness of email campaigns across various devices and platforms.Developed Custom Pages using SSJS and Amp script as per different scenarios like Data Extension Finder, uploading multiple images, Retrieving/Updating data in Data Extension, Form Validation.Used AMP scripting to get/use data from Data Extensions and used all functions when needed. Used SOAP API and REST API and WS Proxy. Delivered training sessions to internal teams, to maximize the use of SFMC features and tools.Responsible for creating and maintaining customer journeys, this includes journey design and configuration, Contact Builder, Content Builder, Web studio, Automation Studio, Email Studio.Worked on Pardot campaigns and inject sales prospect in to Pardot using connector.Created Journeys in Pardot for Pardot campaigns and created forms with custom fields on Landing pages, Emails.Assigned Prospect to user and List depends on scoring of prospect.

Configured and designed multiple journeys for re-engagement, survey programs.Automated the import, extract, and Query (SQL) activity using Automation Studio e.g. Data View.Developed Custom Pages using SSJS and Amp script as per different scenarios like Unsubscribe Page, Custom Preference Center, Survey Page, Lead forms, Triggered Sends.Create dynamic, personalized marketing email templates using AMP Script, HTML and CSS.Landing Pages and Email Campaign Knowledge.Worked on Conversion Tracking and Data Linking.Worked on data extensions, Lists and All Subscribers.Create Send Rounds of email for verification and ask for the CCRF changes andrequirements to clients.Follow CRF (Client Request Form) and PSD/PDF for the information tobe used in an email.Automation Base Monitoring and STO (Send Time Optimization) monitoring.Accessing token and add callouts on JIRA, assigning further process toindividual. Send Proofs to client.

Remote support to on-site engineers and end users.Provided technical support and assistance to end-users regarding network connectivity issues, hardware issues and software configurations.Conducted troubleshooting and diagnosis of network problems using various tools and techniques, ensuring resolution and minimal downtime.Documented network configurations, procedures, and troubleshooting steps to facilitate knowledge transfer and improve support efficiency.