Rani Thompson Email & Phone Number

Melbourne, Victoria, Australia

London, United Kingdom

London, United Kingdom

London, United Kingdom

• Leading a team of two to respond to the commercial needs of the business with the objective of increasing ROI
• Planning integrated marketing campaigns across B2C media channels including press, consumer magazines, OOH, radio, TV, digital and trade
• Liaising with Sandals’ Global Head Office in Miami to ensure accurate communication of promotions and focuses
• Working with internal design teams and external creative agencies to produce campaign creative, ensuring that advertising is signed-off accurately and to deadline
• Managing the trade marketing team to fulfill all requirements for B2B promotions, incentives, point of sale, social media and other communications
• Driving footfall to Sandals Luxury Travel Store through advertising, promotions and events

Brisbane, Australia

• Launched a new product category; from research to strategy, media planning, creative conception, execution, evaluation and optimisation
• Developed integrated multi-channel marketing campaigns for the Adventure/Small Group Travel category to meet commercial and business objectives
• Gained support for the marketing strategy from internal and external stakeholders
• Managed creative and media agencies, suppliers and internal teams to deliver integrated ATL and BTL campaigns
• Regularly conducted competitor analysis and used insights to influence activity
• Effectively managed budgets and made recommendations for future spend

Brisbane, Australia

• Created and managed a team of three to provide a targeted and tailored solution for national marketing activity at a local level for over 1000 stores across five brands
• Repositioned Flight Centre’s national Travel Expos from developing a new creative and media strategy through to execution
• Analysed store data to develop local marketing strategies with the objective of driving foot traffic to the retail stores
• Streamlined processes across the various brands to create greater working efficiencies within the team
• Managed various brand activations across internal and third-party events such as Westfield pop-ups, O’Week and National Travel Expos
• Managed local and national B2B partnerships with various organisations such as Bowls Australia and Endeavour

Brisbane, Australia

• Responsibilities
• Fulfilled the responsibilities of the National Advertising Executive listed below across Flight Centre brand
• Trained new staff members and developed the advertising team
• Reported on campaigns and used the insights to optimise future marketing activityAchievements Based on the strong internal and external working relationships I had created; I was selected by the Brand Manager to.

Brisbane, Australia

• Responsibilities
• Managed and executed multiple campaigns at the same time across various owned and paid assets
• Managed relationships with internal departments and external business partners such as tourism bodies and suppliers
• Met competing deadlines while ensuring that marketing collateral was correct AchievementsI was presented with the ‘Best on Ground’ marketing award for Flight Centre brand in January 2015 as voted by my team.