If there’s one thing that I can say always guides what I do in life, it’s the fact that I’m always questioning… I question why people do something a certain way And I dare to make the change. During the different jobs I had, Introducing new more efficient or effective ways to do the job has been my strength point. In Dec 2019, I asked my so far favourite question: why is there no online platform for women with small creative businesses in Egypt to showcase their work proudly and get the exposure they deserve? I decided to take action. I opened Facebook, clicked on create new group and Typed “I Make This!” I then invited all my friends who have small creative businesses (handmade, natural skincare/Haircare, painters, unique jewellery designers, freelance creative service providers) to join the group and add their friends to make this a hub for sharing proudly about their small businesses to a friends of friends network. My friends got really excited about the idea and two days later the group had 2000 members before we posted anything. I asked them to start posting about their stories and how they followed their passion and post pictures of the products they make/services they provide). To my surprise, I Make This wasn’t just solving a problem for women with small businesses, it was actually solving a problem for a niche market that didn’t know those products existed or had to look so hard for them on individual Instagram pages. The women started posting daily about unique products they make, other women started inviting their friends to the group, supporting those women And buying so much from them. In one month, an invitation only Facebook group reached 100k women. The makers were reporting incredible sales And a huge boost to their businesses. The “appreciators”, what we have come to call the clients of I make this, were fascinated and started to ask for a website to organise all the amazing makers. Since Dec2019 to date the following happened:1. 6000 women with small creative businesses posted on the group 2.I Make This launched an e-commerce platform: www.imkthis.com and mobile app (I Make This) where women with small creative businesses open their online store on. 3. More than 300 women opened their stores on the website with over 10k products 4. I Make This had 5 onground “shop creative” events with an average of 100 makers and 5000 visitors each 5. Our community of followers on social media platforms grew to 250kI’m still questioning how we can do more and with the help of a growing team now, we are coming up with answers everyday!