Promoting Financing for MSMEs Phase II Project

- Developing and implementing a communication strategy for the AFD Finance in Common Project.- Developed stakeholders mapping, communication SWOT analysis and Communication Strategy for FORSA Program which aims at supporting Takaful & Karama beneficiaries find suitable jobs and have steady income.- Developed a Communication Strategy for the ILO and UNICEF "Youth for Future" project providing employability skills training, career advising and job matching services to migrants, refugees and host communities youth, Swiss Development Corporation, 2021- Conducted baseline research and developed a public awareness and communication strategy to change public perceptions towards orphans raised at care institutions and raise awareness of challenges met by Care Leavers, 2020- Worked as the Key Expert for Communication and Process Management at EU Water Stars, EU, 2018 - 2019- Worked as a part time Communications and Branding Consultant for Pledge Communications, 2018- Worked as Communications Trainer for the National Aid Fund in Jordan, EU, 2018- Developed a Visibility and Communication Strategy for TVET II program under the European Union Delegation, EU, 2016 - 2017- Managed the Techincal Assistance to the Holding Company National Competition for Water & Waste Water Project Communication and the National Competition for the Development of the Public Awareness Campaign on Water Conservation among university students, EU, 2015 - 2017- Developed a public awareness and communication strategy for combating illegal migration of Egyptians for the International Organization of Migration, IOM, 2015- Developed and supported in the facilitation of a media education program for an ILO project; part of Aspire Consulting team, 2015- Developed external and internal communication strategies and conducted strategy development training for the Federation of Egyptian Industries under the support of the International Labor Organization, 2014 - 2015

GIZ Support to Agribusiness Startups

Among the projects I worked on during this period:- Acting as the Senior Marketing Communication Expert in the planning phase of the Suez Canal Area Development Project- Designing media strategy & policy for the Egyptian Water & Wastewater Authority- Leading the design and implementation of a reputation management program for a major Oil & Gas Company and designing and conducting public speaking training for company's spokespersons.- Acting as crisis communication and media advisor, overseeing the development of promotional material and conducting media training for spokespersons of another Oil & Gas company- Developing the annual media strategy and overseeing media relations for a major IT company- Supporting in project management, business development and proposal writing

- Overseeing a baseline survey to assess the level of awareness of the US Generalized System of Preference among private sector companies and developing an awareness strategy under the USAID Trade Facilitation Project- Development of CSR and internal communication material for a large Cement company.- Managing the conduction of baseline surveys to assess perception towards technical education, blue collar jobs and vocational training and developing public awareness and communication strategies to promote technical education and blue collar jobs among youth and vocational training among workers and employers of five industrial sectors.- Development of a communication strategy and promotional material for ITIDA's Grow IT program.- Developing annual media strategy and overseeing media relations for a major IT company.- Support in project management, business development and proposal writing.

- Developing a reputation management and media strategies and support in implementing them for a major Bank.- Developing a public awareness strategy for the new solid waste management system in Basrah, Iraq under a UNICEF project.- Designing and conducting a number of training programs for communication staff at the Ministry of Finance and the Egyptian Customs Authority on the development of a communication strategy, managing media relations, organizing events effectively and managing the production of promotional material, through an EU funded project.- Overseeing the design and implementation of a public awareness campaign on Mortgage Finance for the USAID Egypt Financial Services Project. This included managing a baseline survey to assess level of awareness and perception of mortgage finance with different socio-economic segments, designing a public awareness and outreach strategy and implementing it including an Advertising campaign, development of a wide range of promotional material, production of educational documentaries and managing media education and relations.- Support in developing and implementing a private sector awareness program about the WTO and EEAA trade agreements within the Trade Enhancement Program funded by the European Commission.- Developing an annual media strategy and overseeing media relations for a major IT company.- Support in project management, business development and proposal writing.

- Assisted in developing a public awareness and communication strategy for increasing awareness among the business community about the Skills Development Program under the Ministry of Trade and Industry.- Supporting in developing communication and media strategies and implementing them for a group of companies affiliated to Orascom, including development of branding material.- Supporting in managing the baseline perception survey for the Privatization of Solid Waste Management project in Cairo, Alexandria and Qalyoubia and designing the public outreach strategy and developing awareness publications.- Designed and conducted training for the Public Awareness and Communication Team of the Monitoring Unit at the Privatization of Solid Waste Management project in Cairo, Alexandria and Qalyoubia.- Supported in designing and managing an image perception survey and designing and implementing an external and internal communication strategies for a major IT company.- Led the management of the annual conference of the NGO Service Center.- Led the management of four sector focused events under the European Commission project Mederess II.- Supported in organizing the Arab Business Forum for Information & Communication Technology conference.- Supported in project management, business development and proposal writing.