With more than 25 years of professional experience in the fields of marketing and corporate communications, brand development, branding and design, entrepreneurship and corporate social responsibility, Rania Abukhader is the CEO and Founder of Studio Be, a specialized marketing communications and design company. Studio Be is a one stop shop for developing brands, brand experiences and strategies. Studio Be strength lies in its ability to integrate business strategy with brand strategy, creating a seamless and powerful solution that brings results. Rania introduced the concept of "practical creativity" into Studio Be since she had worked and mentored many SMEs in developing their marketing and brand strategies. Practical creativity aligns creative design to business goals and budgets. Studio Be clients include Jordan Post, US Embassy of Jordan, Jordan Football Association, Loyac Kuwait and Jordan, Canadian Embassy of Jordan, Mowgli Foundation, King Hussein Cancer Foundation, ATICO Group and Cozmo Jordan.Also, Studio Be has a platform which was developed to induce creativity in youth while using various digital mediums and implementing hands-on community projects. Studio Be offers workshops in photography, filmmaking and graphic design for youth and adults. Studio Be clients include Youth Power from Global Communities, MediaWorx by MEPI, PWC and Caritas JordanBefore founding Studio Be, Rania worked 15+ years as the Director of Marketing and Corporate Communications at Umniah Telecom Company; were she was responsible for the development of Umniah’s Communications strategy, brand management, advertising, CSR strategy and sustainability programs. Rania successfully led the launch of Umniah through an award winning campaign positioning it as one of Jordan’s strongest and fastest growing brands in Jordan.Drawing from her rich array of professional experiences and insights, Rania also served as the president and board member of the Businesses and Professional Women Association-Amman, a board member at Girls in Tech – Jordan chapter, a member of the Jordanian Delegation while accompanying HM King Abdullah during his ICT visit to Silicon Valley, California, represented Jordan for MWomen Initiative by GSMA, Colombo, Sri Lanka, a marketing advisor for STEL Telecom, New Delhi, India and a business mentor for entrepreneurs across the region through Mowgli Foundation.Rania AbuKhader holds a Bachelor degree in Graphics Arts Management and Marketing from Ball State University, Indiana, USA.