• Managing the full project life cycle of the Enhanced Reservations Solutions (ERS) Preparation and Photography digital deployment across EMEA.• Working with cross functional global departments in coordination of the deployment of ERS Activation and ERS Inventory Changes across EMEA.• Successfully deployed over 414 hotels on to the ERS Preparation & Photography Wave.• Analysed +500 Marriott Hotel Website digital galleries and produced shot list reports as a pre-requisite for ERS Photography implementation which concluded in over 370 photoshoots being integrated and hotels having the required photos to activate successfully.• Thoroughly trained on Marriott’s Digital Content Management Asset Systems- MDAM and MAL• Facilitated over 40 regional workshops and office hours to cross functional teams to introduce ERS Photography deployment and milestones to activating hotels.• Implemented business processes towards the HQ ERS team which concluded to the global ERS team working more effectively and in a collaborative approach.• Trained global architectural photographers on Marriott’s standard and technical guidelines for ERS and sourced over +14 professional photographers to the Marriott’s global approved photography list.• Managing the project schedule to ensure milestones are met and implemented escalation procedures to be followed for missed deadlines which minimized delays.

• Produced creative and innovative proposals according to client briefs and deadlines for international brands such as: Toshiba, flydubai, Walt Disney, Cisco, Estee Lauder Companies, Porsche Design, BlackBerry, Crocs, dubizzle, Sephora and Emirates NBD• Successfully managed and executed over 60 corporate events across UAE, KSA, Bahrain, Qatar and Kuwait on a large, medium and small scale measure, with several projects being managed in parallel.• Overseeing and managing a team of four internal project executives• Hands on experience with live events, product and press launches, VIP meet and greet, mall activation, conferences, which constituted to working efficiently under extreme pressure surroundings.• Produced budgets and secured an average of 35% mark up in profits per project.• Sourced and established a good working relationship with over 200 temporary staff and vendors which were added to the approved database.• Trained and supervised over +2,000 temporary staff across events and activations including agencies and vendors.• Assessed risks and implemented effective risk planning responses to be used across the events and operations teams.• Supervision of set ups and dismantling of project operations.• Projected on lessons learned

• Self-employed photography and videography service at Rania Rustom Photography. Client accounts included Kuehne + Nagel, Aujan Group, MAC, Weatherford, ADIB, Atlas Capital, Havaianas, Holborn Assets and Sacoor.• Managed content galleries and the production of photography and videography.• Sourced and facilitated workshops to freelancers.• Implemented business development strategies to secure clients which resulted in approximately 48 corporate projects yearly. • Provided creative art direction for production teams to execute briefs successfully.

• Managed a database of over 1,200 talents and temporary staff.• Supervised over +40 events during set ups, executions and dismantling ensuring the targeted quality was achieved.