Rani Birchfield Email & Phone Number

United States

I am an experienced writer and editor specializing in creative storytelling and copywriting. I am proficient in crafting engaging content for various platforms, including social media, advertising, and beyond, both in long-form and short-form formats. As a creative consultant and copywriter, I partner with businesses and individuals to infuse their products, services, and brands with compelling narratives and meaning.

Dallas/Fort Worth Area

Small business books and financial system setup as well as ongoing bookkeeping services. Specialized in balancing, clean-up, and making order out of chaos.

Summary:Marketing & Events Manager with a record of developing and executing innovative marketing strategies to promote books and bookstore brands and drive customer engagement. Skilled in content creation, event planning, and community engagement. Dedicated to continuous learning and professional development to stay ahead in the evolving marketing landscape.Key Skills:- Marketing Strategy Development- Content Creation- Event Planning and Execution- Community and Customer Engagement- Continuous Learning / Professional DevelopmentExperience:Marketing and Events Manager | Independent Bookstore- Developed and implemented marketing strategies to promote the bookstore's brand, products, and services across various channels, including digital marketing, social media, email campaigns, and traditional advertising.- Created engaging content for marketing materials, including website copy, social media posts, email newsletters, print advertisements, and promotional materials.- Planned, coordinated, and executed a diverse range of events, including author readings, book signings, workshops, book clubs, and community gatherings. Managed all aspects of event logistics, including venue selection, vendor coordination, budget management, and promotion.- Cultivated and maintained strong relationships with authors, publishers, community organizations, and media outlets to enhance the bookstore's visibility and relevance within the community. Acted as a liaison between the bookstore and community partners.- Developed and implemented initiatives to enhance customer engagement and satisfaction. - Monitored and analyzed key marketing metrics, including website traffic, social media engagement, email open rates, event attendance, and sales performance. - Developed and managed the marketing and events budget, ensuring that resources were allocated efficiently and effectively. Monitored expenses, tracked ROI, identified opportunities for cost savings and revenue generation.

Alpine, Texas, United States

Associate Editor and Staff Writer of a quarterly magazine containing stories, photography, people, poetry, and art of West Texas. I wrote long-form features, mostly on people, and occasionally featured a subject or a place. I also sold the advertising that made the magazine possible. I took the job selling ads so I could write as well, and ended up as Associate Editor. I had to leave during covid when my other job as a property manager became fraught with extenuating issues.

Alpine, Texas, United States

Wrote feature articles for the local newspaper. Covered people and events under editor Gwin Grimes.

Custom painting and design; decorative finishes, murals, custom canvas and feng shui.