Ranil Wiratunga Email and Phone Number
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Ranil Wiratunga is a Chief Commercial Officer at Insperience Group. He possess expertise in sem, ppc, web analytics, online marketing, digital marketing and 29 more skills. Colleagues describe him as "Ranil is no less than one of the best and brightest at The Search Agency and one of the best and brightest with whom I've had the pleasure to work. In over 5 year at The Search Agency, he has seen rapid promotion and deservedly so. Clients want to work with him and so do his employees. A thoughtful manager that holds the people around him to a high bar, he strives for excellence and motivates those around him to do the same. He is powerfully proactive and professional and is the rarest combination of person who picks up complicated topics both technically and inter-personally with surprising ease. I believe that he will be a driver of success in any organization in which he is involved and I enthusiastically look forward to speaking toward his recommendation whenever I have the chance in the future.", "Ranil is immediately recognized as the smartest person in the room at any table. Ranil clearly led by example in all aspects of his work, and enthusiastically provided direction and guidance to junior staff while mastering all aspects of engagement economics. I was personally inspired by his unparalleled work ethic, passion for delivering the highest quality of deliverables and his unique capability to motivate his teams to perform at the next level. He knows how to keep his team motivated, more so than any manger or leader I have EVER worked for, this in conjunction with his honest and transparent approach with his employees, was one of the most respected characteristics amongst the management team who reported to him. Ranil is one of the most liked individuals at our company, but more importantly is easily recognized as one of the sharpest. His door is always open, and as a result his office is always full. From the CEO, VP's, to analysts, they are always fighting to pick his brain on best practices and strategic guidance. His is one of the essential pilars that binds TSA.", and "Ranil Wiratunga is one of the hardest working individuals I know. The division he oversees continually drives innovation that spreads throughout the rest of the organization. His technical knowledge and performance marketing experience make him extremely valuable in both web development and SEM account management."
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Chief Commercial OfficerInsperience GroupLos Angeles, Ca, Us -
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Vp Of MarketingShop Hers (Acquired By Tradsey) Jan 2014 - Aug 2014
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Senior Director, Paid MediaThe Search Agency Nov 2012 - Jan 2014Glendale, Ca, UsRan all U.S.-based paid media operations, including SEM, display, landing page optimization, web analytics, affiliate, and feeds for 90 brands with an annual spend of over $200 million. Oversaw a global team of 45 people.Select Accomplishments• Marketing Strategy – Developed new agency product go-to-market strategies resulting in 20% increase in close rate.• Process Building – Owned vendor management and negotiation which increased team efficiency by 50%.• Technology Expertise – Led product technology and operational migration from a proprietary system to Google DoubleClick Digital Marketing platform that increased efficiency and reduced cost. -
Group Account DirectorThe Search Agency Apr 2010 - Nov 2012Glendale, Ca, UsManaged a 12-person team of international, cross-functional online marketing experts to drive cross-discipline growth for a $50 million/year online media book of business. Developed online marketing strategies for clients including 1800Dentist, Columbia Sportswear, TGI Friday’s, Singapore Airlines, Yell Group.Select Accomplishments• Divisional Revenue Growth – Expanded into UK with $0 net revenue, and within 1 year, grew agency annual revenue to $2M.• Team Management – Built foundational team and infrastructure for London office while managing first UK clients.• Product Expertise – Worked closely with CTO and Product team to develop SaaS platform to manage millions of SMB websites and digital marketing initiatives.• Analytics – Chaired Analytics and Reporting Leadership Council to facilitate inter-functional communication, analysis best practices, and technology integration. Council created 2 new agency products.• SEM Expertise – Represented TSA on Microsoft/Yahoo! Agency Council that brought about significant feature changes to Microsoft AdCenter and associated tools.• SEM Expertise – Drove agency technology strategy with CTO and Project Management in development of industry-leading online marketing platform that updated tens of millions of bids per day.• Outsourcing – Negotiated terms and managed 3rd party editorial and analyst group which decreased OPEX by 60%. -
Senior Manager, Strategic ProgramsThe Search Agency Jul 2008 - Apr 2010Glendale, Ca, UsManaged a team to develop and grow owned and operated web properties and manage a search marketing book of business. Analyzed, recommended, and implemented tactical improvements to meet client online search marketing objectives. Select Accomplishments• Revenue Growth through Integrated Marketing – Grew owned and operated revenue from $0 to $100K annual net revenue within one year.• Owned and Operated Websites – Tripled the agency’s owned and operated website portfolio through strategic planning, including market opportunity analysis, graphic design, A/B and multivariate testing, and website analytics.• Corporate Leadership – Founded the agency’s MBA internship program, including intern program development, department assignation, mentorship, and project oversight resulting in transition of 3 FTEs over 2 years. -
Senior Manager, Search MarketingThe Search Agency Jan 2008 - Jun 2008Glendale, Ca, UsManaged clients’ online search marketing campaigns, including paid search, content, local, and paid inclusion. Researched media buying cycles, product/service update schedules, online marketing philosophy, and goals and target demographics to become clients’ brand champion. Built and maintained deep-level partnerships through regular in-person client visits, weekly calls, brand experiences, and quarterly business reviews.Select Accomplishments• Product Implementation – Created and managed company-wide Microsoft Office SharePoint site that increased team organization and efficiency by 120%.• Client Win – Lead Generation Client – connected backend revenue and call center systems with SEM bidding platform resulting in 100% increase in ROI and 2x increase in leads. -
Manager, Search MarketingThe Search Agency Nov 2006 - Dec 2007Glendale, Ca, UsManaged clients’ online search marketing campaigns, including paid search, content, local, and paid inclusion. Researched media buying cycles, product/service update schedules, online marketing philosophy, and goals and target demographics to become clients’ brand champion. Built and maintained deep-level partnerships through regular in-person client visits, weekly calls, brand experiences, and quarterly business reviews.Select Accomplishments• SEM Process Building – Developed bid management and reporting tools for ongoing AdMaxTM enterprise software integration to increase operational efficiency by 80%. -
Management ConsultantFresh Abundance! Inc. May 2006 - Aug 2006-Calculated cash flow analysis and projections with new management scenarios-Created Pro Forma Financial Statements-Performed Break Even Analysis-Established comprehensive marketing strategy-Created suggestions for management and operations efficiency -Developed financing options for new store opening -Guided firm in implementing new management techniques
Ranil Wiratunga Skills
Ranil Wiratunga Education Details
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Gonzaga UniversityConcentration In Finance And Minor In Philosophy -
Gonzaga In Florence -
Stanford UniversityPhilosophy -
Chaminade College Preparatory High School
Frequently Asked Questions about Ranil Wiratunga
What company does Ranil Wiratunga work for?
Ranil Wiratunga works for Insperience Group
What is Ranil Wiratunga's role at the current company?
Ranil Wiratunga's current role is Chief Commercial Officer.
What is Ranil Wiratunga's email address?
Ranil Wiratunga's email address is rw****@****ail.com
What is Ranil Wiratunga's direct phone number?
Ranil Wiratunga's direct phone number is +181882*****
What schools did Ranil Wiratunga attend?
Ranil Wiratunga attended Gonzaga University, Gonzaga In Florence, Stanford University, Chaminade College Preparatory High School.
What are some of Ranil Wiratunga's interests?
Ranil Wiratunga has interest in Rock Climbing, Investments, Basketball, Hiking, Camping, Lacrosse, Mountain Biking, Golf.
What skills is Ranil Wiratunga known for?
Ranil Wiratunga has skills like Sem, Ppc, Web Analytics, Online Marketing, Digital Marketing, Google Adwords, Online Advertising, Seo, Mobile Marketing, Strategy, Analytics, Search Advertising.
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