• Lead and motivate a high-performing team, providing guidance, support, and mentorship as needed, while regularly assessing performance and providing constructive feedback to facilitate professional development• Closed deals during the events with exclusive distributors, prepared the agreement from start to finish in English, French and Arabic depending on the requirement • Oversee the entire licensing process, from evaluating the suitability of licenses for the company’s product range, and engaging with licensors to secure brand usage agreements• Compile country-specific sales forecasts to inform market expansion strategies, as well as developing annual forecasts to guide long-term planning and resource allocation• Conduct comprehensive market research to gain insights into industry trends, consumer preferences, and competitive landscape, and utilize research findings to inform strategic decision-making• Work closely with the social media team to enhance brand visibility and effectively engage with the target audience across various platforms• Oversee all facets of company operations to ensure they are in line with Sweet Box Factory’s strategic goals and objectives, while implementing efficient processes to enhance productivity and streamline workflow• Take a central role in driving product development initiatives, overseeing tasks such as ingredient optimization and packaging redesign• Prepare proforma invoices efficiently, ensuring they reflect the agreed-upon terms and specifications, while following up with clients to address any inquiries they may have, providing satisfactory resolutions • Spearhead the planning of marketing events, such as Worldfood Istanbul, ISM Dubai, from inception to completion, including coordinating with event designers, managing vendor relationships, and overseeing attendee invitations and staffing

• Oversee the management of all social media platforms, ensuring consistent and engaging content that aligns with our brand identity, to enhance brand awareness, engagement, and customer satisfaction• Conduct frequent and comprehensive reviews of the project's progress, identifying areas of improvement and addressing any challenges or obstacles found • Handle all aspects of guest management, including taking bookings, coordinating reservations, and checking guests in and out• Ensure exceptional guest experiences by providing personalized service and addressing any guest concerns or inquiries promptly and professionally• Develop budgets and proposals for the guesthouse plan, taking into account operational costs, marketing expenses, and revenue projections, to ensure financial stability and profitability• Determine pricing strategies for services offered by the guesthouse, considering market trends, competitor pricing, and value propositions• Lead the planning, execution, and evaluation of marketing campaigns, collaborating with media outlets such as MTV to maximize exposure and reach

• Curate a diverse range of content for Khosal Hair Salon's social media channels, including photos, videos, graphics, and user-generated content, to showcase the salon's services, expertise, and unique offerings• Utilize analytics tools to track key metrics such as likes, comments, shares, and follower growth, to identify trends and insights to inform content strategy• Plan and execute digital campaigns by collaborating with the marketing team to develop campaign strategies that align with business objectives, drive brand awareness, and generate leads or sales• Respond promptly to customer inquiries, feedback, and comments, fostering positive relationships and enhancing customer satisfaction• Monitor and analyze customer interactions on social media channels, identifying trends, preferences, and areas for improvement• Oversee the creation of billboards and other visual marketing materials, working closely with photographers, models, and graphic designers to ensure alignment with the salon's brand identity and aesthetic• Coordinate photo shoots and styling sessions to capture high-quality imagery for use in print and digital marketing campaigns