Rani Stoddard Email and Phone Number

Reports to HIM Director (who reports to CFO). Grew CDI program from one CDIS to six staff thus allowing all payer inpatient review. Increased physician response rate to 98% while consistently maintaining impact query responses in 30-40% range. Developed pocket guides for multi-specialty groups for education, now converting to online guides to facilitate charting. Writes and edits monthly physician newsletter. Audits physician charts for documentation clarity and produces queries to clarify specificity and acuity of charting so physicians can show the severity and complexity of their patients’ illnesses. Responsible for CDI dashboard and KPI for department including ongoing audits for copy/paste, mortality, sepsis and internal quality. Orients new physicians to HIM/CDI processes. Trains and educates hospitalists on ongoing basis. Provides Lunch and Learn sessions for Community Physicians. Generates denials letters for commercial and governmental denial claims. Works with case management on 2 midnight appeals with physicians.

Duties include: Monitoring and evaluating Department/Specific Performance Measures, Meaningful Use, Core Measures, National Patient Safety Goals, Medical Staff Peer Review and Physician Performance, and chart audits. Working in conjunction with Accreditation and Risk Management on compliance issues relative to other regulatory bodies. Facilitating Root Cause Analysis and Failure Mode Effects Analysis. Assuring compliance with Hospital policies and procedures, directives, standards, programs and plans. Assisting clinical and non clinical departments in identifying and implementing improvement activities for their departments by developing objective performance measures. Personally assisting patients, visitors, families and other Hospital personnel to resolve problems when they arise. Assisting Education Department in orientation and education by developing and presenting quality-related educationnt

Coordinate Externship for Medical Assisting and Medical, Billing and Coding programs. Instructor in Medical Assisting program.

Adjunct instructor for a variety of subjects in both the Health Information Technology and General Education Program

RHIT certification accomplished.EHR Clinician Consultant program completed.

Train the Trainer graduate

Marketing and Sales, Community Outreach• Created and given over 20 PowerPoint talks on "Death and Dying", "Advanced Directive for Healthcare", Medicare Physician Care Plan Oversight Billing", "Grief", as well as "The Actively Dying Patient". Audiences have included physicians, licensed and unlicensed personnel as well as residents of assisted living facilities.• Developed and hosted numerous training presentations regarding hospice services for Physicians and Staff.• Created, produced and mailed marketing communication to referring physicians, hospital management and residential care facilities.• Increased referrals in North Hills and Thousand Oaks offices.

• Responsible for X-ray imaging product marketing.• Developed lead-free mammography markers from product development, forecasting, clinical testing, pricing, packaging and promotional strategies as well as sales training manual.• Revised and upgraded Medical Imaging Catalog, Mammography Catalog.• Wrote and presented X-ray Film training manual to sales force.• Developed web-based Imaging and Mammography catalogs.• Served on launch team for new computer data base and sales tracking system. This required learning software specific programming as well as working 16-hour days for several weeks.• Rationalized imaging product line from over 60,000 SKU’s to fewer than 5,000 SKU’s

1997 to 2000 Marketing Communications Brand Manager• Developed digital marketing tools for orthodontic professionals to allow them to market their practices using 3M Unitek’s advanced orthodontic products, e.g., Clarity™ Ceramic Brackets. • Served on committee to launch web-based marketing program.• Served as editor and writer for Orthodontic Perspectives, a technical newsletter.1991 to 1997 Orthodontic Marketing Manager• Secured exclusive global distribution rights from 1997 on for the CD-ROM versions of the only three orthodontic professional journals, rights previously held by the largest competitor.• Successfully launched a new CD-ROM Orthodontic Case Presentation. Without advance notice and on a limited budget, I developed the sales training manual and successfully demonstrated product for over 300 doctors in one-on-one demos at American Association of Orthodontics meeting, resulting in record breaking show sales.• Achieved 195% product growth of Unitek X-Ray Film sales through product line expansion and product training, including an X-Ray Technical Manual.• While responsible for wire product lines, (including Nitinol Classic, Nitinol Super Elastic, and Nitinol Heat-Activated wires):o Served as chair of Wire Business Team,o Launched unit-of-use wire packaging,o Successfully pushed to upgrade wire factory technology to improve quality standards,o Reviewed all claims and literature as part of factory-wide quality assessment project,

• Received five NDA approvals for Profilate® Antihemophilic Factor VIII for multiple product upgrades, including addition of a solvent detergent heat-treating process.• Received Orphan Drug designation for AlphaNine®, a highly purified Coagulation Factor IX.• Increased product sales, updated literature, revised product numbering system, produced training manual and managed product sales distribution despite several manufacturing shortages.• Served on Hemophilia Foundation of Southern California Board of Directors.

• Initiated marketing planning, budgeting and strategic planning process. Established marketing department.

Wrote manuals for and trained registered nurses on blood collection procedures and protocols.Supervised 25+ licensed staff performing therapeutic hemapheresis (blood cell separation) 24/7.