Supriya Singh Email & Phone Number

Pune, Maharashtra, India

Noida Area, India

Responsible for developing & implementing an overall Marketing Strategy, Communication and PR for Rockwell Automation India - The world's largest company dedicated to industrial automation, throughout the world, company flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.

New Delhi Area, India

As Senior Manager Marketing, I manage ATL and BTL activities, sponsorships, provide strategic marketing communication support for brand penetration in key markets across India. In order to enhance brand visibility, recall and brand imagery, I also conceptualize and implement various media tools. I also explore new cost effective opportunities in Digital Marketing and monitor, implement and modify SEO activities. For the assigned region, I manage media agency and further allocate budget in different media of advertisement. To ensure that website consistently ranks high on the leading search engines, I handle external SEO and PPC agency.Some highlights of my profile include: Introduced CRM Communication to our existing & prominent clients Capitalized on brand building strengths and successfully helped the company to win prestigious awards  Holds merit of conducting various conferences and Road shows Across Rajasthan Industrial Association Areas in Net-Metering  Active and valuable contributor of a team to develop and launch Rays solar Roof-top app for retail segment  Distinguished efforts in print and electronic media initiative and ensured Rays should appear in almost all the power sector magazines and top managements Interviews. Articles and interviews of Rays has been appeared in all leading Newspaper and TV i.e. ET, Zee News, CNBC AWAZ, Aaj-Tak, TOI, The Hindu, Business Line and more

New Delhi Area, India

During my engagement as a Manager Marketing, I prepared market execution plan and executed the approved integrated communication plan and digital execution plan with the media and digital agencies for identified target group Some highlights of my profile include: Established the Marketing department, a first in the company’s 4-year history and headed the department reporting directly to the Managing Director Introduced marketing programs / strategies for products and services for market and customers to achieve organizational goals by utilizing comprehensive knowledge of the market Corporate marketing, branding & communications activities for India and sub-region. Provide strategic direction in achieving corporate marketing & communication objectives through a mix of direct brand management, public relations (Media Agency), advertising, digital marketing, employee engagement and trade show marketing.

Bangalore

In this capacity, I developed relationships with key decision-makers and negotiated terms of business with clients to achieve win/win results that provide the basis for strong on-going relationships. To secure profitable business volumes, I discovered business potential and opportunities. During my engagement, I developed business for multiple solar projects through RFP, tender, market mode. I also designed branding and marketing activities such as exhibition, PR, conferences for various opportunitiesSome highlights of my profile include: Prepared commercial offer for NTPC and NSPCL, Durgapur and generated business  Displayed excellence in analyzing multiple Proposals and Tender specifications including assessment of risks and opportunities (Both Technical as well as Commercial) for arriving at Bid or No-Bid decision Worked closely with Ministries and State Nodal Agencies like MNRE, ANERT, NTPC, TANGEDCO Conducted ANERT Exhibition across Kerala for off grid projects and implemented business

Bangalore

As an Associate Executive, I managed end to end Loyalty and CRM marketing activities for various industries such as IT, Retail and FMCG. I also suggested excellent strategies to improve overall acquisition, retention, and conversion activities by analyzing competitors and third party data sources.During my association, I conducted Training sessions of almost 40 stores of Lee across India and developed the CRM Team capabilities. After establishing a new recording mechanism, I received over 10,000 customer feedbacks annually. Some highlights of my profile include: Maximized revenues through efficient operations and development of new and existing accounts and generated business worth millions  Contributed in Style Spa (Club Sterling) furniture and achieved 23% improvement in Loyalty Program Enrolment rates and augmented the Loyalty Sales contribution from 20%+ to 35%+

New Delhi Area, India

In this capacity, I monitored the performance of key brands/packs and provided useful insights to the sales force. For all operational stores, I planned strategies to outline and improve bottom line performance. Over the years, I demonstrated excellence in driving Projects and Sales Operations Excellence, VM, Merchandising, Audits and Resource training.During my engagement, I managed all operational issues such as achieving breakeven, setting sales targets and driving incentive systems. I was also engaged in cross promotional tie-up with Bharti (Del-monte) first time in Café. I monitored operation execution and brand visibility of all cafe across South Delhi. Some highlights of my profile include: Enforced corporate standards for store operating procedures and undertook initiatives to constantly improve performance Analyzed service levels and contributed to bottom-line performance improvements

Bangalore