Ranith M R Email & Phone Number

Bengaluru, Ka, In

• Developed and iterated on the RFMC clustering model, conducted deep analysis on customer segmentations, and built dashboards, and provided data-driven insights to enhance understanding of the customer base and revenue sources.This contributed to a 9x increase in return on ad spend (ROAS).• Developed a comprehensive customer metrics table, monthly retention dashboard, and consolidated inventorydashboard, streamlining data analysis and enabling informed decision-making for strategic… Show more • Developed and iterated on the RFMC clustering model, conducted deep analysis on customer segmentations, and built dashboards, and provided data-driven insights to enhance understanding of the customer base and revenue sources.This contributed to a 9x increase in return on ad spend (ROAS).• Developed a comprehensive customer metrics table, monthly retention dashboard, and consolidated inventorydashboard, streamlining data analysis and enabling informed decision-making for strategic planning, targetedretention efforts, and optimized inventory management.• Managed BigQuery data warehouse and wrote complex SQL queries to extract insights from large datasets andtransform data into the required format• Utilized Looker for data visualization and creating interactive dashboards to communicate key findings tostakeholders• Developed data tables that allowed for easy aggregation and manipulation of data, enabling more accurate andinsightful reporting• Developed and implemented Python-based ETL pipelines, optimizing data processing. Automated these pipelines,resulting in a substantial 95% reduction in workload. Managed price updates, and critical alerts, and took charge of thecomplete automation process. Show less

Bengaluru, Karnataka, India