Ranit Jan Efron

Ranit Jan Efron Email and Phone Number

Chief Product Officer @ Lighter Capital | Product Management, Ad-Tech, E-Commerce, Fin-Tech, Real Estate @ Lighter Capital
Ranit Jan Efron's Location
Los Angeles, California, United States, United States
Ranit Jan Efron's Contact Details
About Ranit Jan Efron

I am a Chief Product Officer at Lighter Capital, a FinTech company that provides revenue-based financing solutions for entrepreneurs and startups. With over 20 years of experience in product management, I have successfully launched and scaled multiple products in the FinTech, Ad-Tech, and E-Commerce domains, delivering value to both customers and stakeholders.As the leader of the product team, I oversee the vision, roadmap, and execution of our products, ensuring they align with our business goals and customer needs. I also collaborate with talented engineers, designers, marketers, and analysts to create innovative and user-centric products that solve real problems and optimize performance. I have extensive experience in customer relationship management, strategic roadmaps, e-commerce, web analytics, web optimization, user experience, agile project management, and digital marketing. I also have a strong background in mathematics and computer science, which enables me to leverage data and technology to drive product decisions and outcomes. I am passionate about building products that make a difference and always eager to learn new skills, explore new domains, and work with diverse teams.

Ranit Jan Efron's Current Company Details
Lighter Capital

Lighter Capital

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Chief Product Officer @ Lighter Capital | Product Management, Ad-Tech, E-Commerce, Fin-Tech, Real Estate
Ranit Jan Efron Work Experience Details
  • Lighter Capital
    Chief Product Officer
    Lighter Capital May 2021 - Present
    Seattle, Washington, Us
    Collaborate with senior leadership, board of directors, designers and engineers to identify key opportunities in the loan industry, business analytics, loan (payments) servicing, and fintech industries. Develop and manage the product roadmap, ensuring it aligns with the company's strategic goals. Prioritize new product ideas and run the day-to-day execution of projects in development.
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  • Freelance
    Product/Ad-Tech/E-Commerce Consultant
    Freelance Feb 2019 - May 2021
    Chaumont-Gistoux, Walloon Brabant, Be
    Consulting various companies and start ups product strategies, specs , roadmaps, KPIs, market research, customer needs, business goals and success metrics. Built a self sustainable Amazon, Etsy, Ebay stores supported by organic Tiktok traffic, paid ads and online traffic.
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  • Self-Employed
    Real Estate Agent
    Self-Employed Jan 2018 - Apr 2021
  • System1
    Sr. Director Of Product Management
    System1 Jan 2014 - Feb 2019
    Marina Del Rey, Ca, Us
    Recruited as the first Product Management lead for a 5 person ad tech start up company, working directly with the CEO and Founders to design and build a product from the ground up, resulting in a yearly advertising revenue of 1 Billion dollars and 300 employees after 5 years.Managed various product features, creative and technical development, optimization strategies, and multiple agency relationships for the largest independent advertising network in the US.Built a brand new digital advertising platform, including business reporting, profit analysis tools and optimization algorithms. Designed and executed the development of a business console for internal and external use. Developed a product roadmap tied to KPIs to support business needs to maintain the current businesses, develop new features and optimize performance. Managed a team of web designers, web developers and QA engineers to ensure all projects were executed on time and onbudget. Worked closely with account manager to understand publishers and advertisers needs.
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  • Demand Media
    Director Of Product Management
    Demand Media Jan 2010 - Feb 2014
    Santa Monica, Ca, Us
    Worked on multiple projects across the company such as Society6, Media Platforms, Search and eNom, working closely with higher management on planning various revenue focused projects. Analytics and Reporting - Built and implemented tools to analyze performance of marketing campaigns, in-house editorial, partner content performance, traffic quality and optimization.UI and UX: Partnered with top web designers and UX specialists to redesign multiple web properties (eHow, LiveStrong, Society6). Worked with focus groups, implemented and monitored the redesigned sites by running an A/B test to measure business KPIs.Planning and Resource Allocation: Defined and managed product roadmap, business goals and success metrics. Maintained a calendar of enhancements and regularly communicated schedule changes to the executive team.
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  • Alchemy Worldwide
    Senior Product Manager
    Alchemy Worldwide Sep 2009 - Mar 2010
    Sherman Oaks, Ca, Us
    Manage the development of Alchemy online proprieties, operating under Agile project management :Manage the product roadmap, define business goals, success metrics and release schedule, create product requirements and functional specifications, work closely with the web design team and the developers to insure that the execution meets the business goals .Define, design and execute the development of new landing pages to improve conversions in acquisition funnels and retention funnels using Omniture Test & Target. Responsible for web analytics implementation and maintenance. Manage weekly dashboards by brand, using Google analytics and Omniture. Manage a subset of the web production team: Web designer, HTML programmer and QA engineer: responsibilities include resource allocation and management of the weekly tasks.
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  • Spark Networks
    Senior Product Manager, Jdate.Com
    Spark Networks Jan 2007 - Sep 2009
    Berlin, Berlin, De
    Understand and lead the analysis of the competitive environment, customers, determine the right feature set to drive engagement and optimize usage on the site (daily analysis using Omniture web analytics tools). Translate market needs, business goals and feature concepts into prioritized user scenarios and product requirements. Create functional specifications, including creating user flows & wire frames, writing Business Requirements Documents (BRDs) and use cases. Define and implement Key Performance Indicators (KPIs)/success metrics for measuring and reporting on the effectiveness of projects. Contribute to the formation of the company’s overall product roadmaps and feature prioritization.
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  • Spark Networks
    Product And Project Manager, Online Marketing
    Spark Networks May 2004 - Jan 2007
    Berlin, Berlin, De
    Responsible for entire life cycle of a project and product: Starting from research and evlauation, create and execute project work plans, Identify resources needed and assign individual responsibilities, manages day-to-day operational aspects of a project and scope, minimizes projects' risks, reviewe drafts of team deliverables,
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Ranit Jan Efron Skills

User Experience Web Analytics Seo Agile Methodologies Product Management E Commerce Competitive Analysis Digital Media Omniture Branding And Identity Web Development Strategic Partnerships Google Analytics Strategic Roadmaps User Interface Axure Omnigraffle Roadmap Creation Keynote Crm Search Engine Optimization

Ranit Jan Efron Education Details

  • Bar-Ilan University
    Bar-Ilan University
    Mathematics And Computer Science

Frequently Asked Questions about Ranit Jan Efron

What company does Ranit Jan Efron work for?

Ranit Jan Efron works for Lighter Capital

What is Ranit Jan Efron's role at the current company?

Ranit Jan Efron's current role is Chief Product Officer @ Lighter Capital | Product Management, Ad-Tech, E-Commerce, Fin-Tech, Real Estate.

What is Ranit Jan Efron's email address?

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What is Ranit Jan Efron's direct phone number?

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What schools did Ranit Jan Efron attend?

Ranit Jan Efron attended Bar-Ilan University.

What skills is Ranit Jan Efron known for?

Ranit Jan Efron has skills like User Experience, Web Analytics, Seo, Agile Methodologies, Product Management, E Commerce, Competitive Analysis, Digital Media, Omniture, Branding And Identity, Web Development, Strategic Partnerships.

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