Sopexa USA is an integrated marketing and communications agency promoting French and European food, wine and spirits on the U.S. market. Sopexa USA is a member of The Sopexa Group, with 44 offices in 35 countries and $100 million in worldwide billings. ● Developed and recommended strategic national, regional and key account sales promotion and marketing programs to management, clients and trade.● Negotiated implementation of sales promotion programs for private brands and regional wine councils (Bordeaux Wine Bureau, Beaujolais Wine Council, Rhône-Alsace-Jerez, Calvados, etc.), across all levels of the three-tier system while maximizing high ROI.● Established and maintained direct communication with key accounts such as Costco, A&P, Total Wine & More, ABC Fine Wine and Spirits, Crown Wine and Spirits, Sherry-Lehmann, among others.● Worked with top regional and national wholesalers in creating successful incentive programs in an effort to increase their sales by at least +15% versus year ago.● Continuously prospected new business in order to diversify company portfolio.● Conducted market research on key competitors, including latest sales promotion developments; drafted periodic recaps which included conclusions, recommendations and implications.● Trained and coached four associates on best practices, sales prospecting/territory development and career advancement. ● Supervised promotional material development, production, fulfillment and merchandising.

Victoria, Australia