Ran Jaden Cao Email & Phone Number

San Francisco, Ca, Us

Brooklyn, Ny, Us

Hyphen Works — a creative, web, and design practice bridging, shifting, and offering a unique through-line between East and West: hyphen.works/select-works.

New York, New York, Us

Building Level. Leading a team of designers, writers, editor, copywriters to create the best platform for independent musicians everywhere.

San Francisco, Ca, Us

• Led content, media, email and social strategy to engage and grow a global creative community of 45MM members (#VSCO is the most used branded hashtag globally, ahead of Nike and Chanel)• Delivered integrated campaigns for flagship free and subscription products, partnerships (Nike/Apple/Marriott/PowerBar) activating key creators and influencers on VSCO• Introduced 9+ branded and serialized original content zines to build brand affinity, community identity, and product adoption• Partnered with product, design, and engineer teams to test, learn, innovate product + IRL experiences on and off VSCO app & web

San Mateo, California, Us

• Managed global social media campaigns for PlayStation brand (85M+ social footprint, multi-million in media spend,) product marketing, including PlayStation 4 (the largest console launch in history), AAA titles such as inFAMOUS Second Son, Uncharted 4, digital subscription services such as PlayStation Music, PS Now and celebrity-influencer programs such as PlayStation Heroes• Delivered consistent brand and voice principles to champion PlayStation as the ambassador of gaming to core fans and broader culture• Partnered with global/local marketing & channel leads, PR, consumer insights to develop and drive integrated social campaigns of high reach & engagement• Managed partner, media & creative agency relationships to execute day-to-day owned/paid content, kept budget and optimized across global channels• Established and oversaw social listening and analytics framework to gather trends and insights to evolve and personalize digital consumer relationships

• Delivered overarching marketing strategy for brand and product-specific initiatives with Beats by Dre, adidas, Diesel, Viacom and EA SPORTS to establish an unprecedented need for headphones as lifestyle accessories.• Managed a team throughout the US, Canada, Europe, Asia to build and expand a strong, cohesive global brand voice in digital channels• Grew overall social media base by over 200% to increase and optimize social media’s role in driving short-term and long-term business goals• Planned and executed activations at key events, such as CES, NAMM, SXSW, MTV VMAs/EMAs, Sundance, X Games and Coachella • Fostered media and blogger relations with agency-of-record to successfully pitch stories, which resulted in top placements in print, TV and online publications• Collaborated with brands and retailers on product collaborations and co-marketing programs• Initiated social media measurement programs, generating weekly & monthly reports using various social media monitoring tools

Atlanta, Ga, Us

Made great things happen for great musicians.• Key artists & clients: Zion I, Zion I & The Grouch, Amp Live, Eligh, Mickey Hart of The Grateful Dead, Smithsonian Folkways Recording, K7! Records, Jazz Mafia Symphony, Flipsyde, The Shotgun Wedding Quintet, Crystal Monee Hall and more.• Developed digital marketing strategies for musicians and directly managed creative and development teams to execute client work within budget• Project-managed 15 album releases, 5 tours, and many direct-to-consumer offers, website builds, mobile apps, integrated marketing plans & ad campaigns• Launched and maintained daily web/social media presence for clients: responsible for overall growth in clients fan base by 450K+ followers and email subscribers• Fostered relationships with blogs, promoters, industry partners & other taste-makers for partnerships, placements and licensing opportunities• Led national grassroots programs: responsible for the recruitment and management of 1K+ street teamers for album/tour promo

San Francisco, Ca, Us

• Utilized my weekends to teach eight newly immigrated elementary-level kids English from the ground up. Coming from a similar background, I felt such a reward in seeing them slowly break their language and culturla barriers, one syllable at a time.

Bachelor Of Arts - Ba

Education record