Responsible to Lead CRM, Loyalty and Large Tech Projects at Digitas India. Key responsibilities include building up Salesforce capabilities in India, acquisition of new clients, people, processes and business growth. Responsible to drive key Client Relationships and business growth across CRM/Loyalty/Tech Build by delivering Digital, Business, Sales-Ops. and Channel Transformation solutions to clients using cutting edge Technology, UX/UI, Data Analytics, Data Engineering, Digital Marketing, Alliances and Distribution solution. Some of the key clients include HP Inc., MP Birla, JK Tyre, Pidilite Industries, Mercedes Benz, Corteva Agriscience.

Consolidation of two unparalleled digital power brand i.e. Sapient Razorfish and DigitasLBi happened in December 2017. The combined entity 'Digitas' became India’s largest marketing transformation partner with a strength of 400 people spread across four cities. Post this consolidation my roles and responsibilities for CRM and Loyalty division expanded with a larger platform having access of strong team and capabilities to explore and do more across technology, data, customer experience, martech solution, creative solution. During very 1st year I managed to do acquisition of a large martech project of SFMC.

I was leading CRM business of brand Sapient Razorfish (YoY growth of CRM & Loyalty Business were maintained within 15 to 20%). I was driving key Client Relationships and business growth by delivering business transforming solutions to clients using cutting-edge technology, creative, content & media with a large focus on CRM Business Strategy, Customer Experience Transformation across online and offline touchpoints, Real-Time Marketing and Commerce. Some of the key clients include HP India, JK Tyre, ITC FMCG and Hotels, HPCL, Cargill, Philips.Responsible for turning business plans into a well-thought business process and weave customized loyalty programs into the long-term strategy for both marketing and brand teams of the clients.Managing cross-functional and multi-department teams – Account Management, Brand Creative, CRM, and Technology.Key Job Responsibilities• Responsible for new business development pitches at the national level for CRM & Loyalty programs• Mining business opportunities within existing account as on a regular basis• Helping clients for deriving business intelligence from the data captured through CRM.• Adapting best practices for enhancement of day to day processes to have effective results

Responsible for overall operational deliveries to the client. Managed a team of 20+ people with the help of 4 program managers responsible for different verticals.Key Job Responsibilities• Larger involvement at the acquisition stage of any CRM/Loyalty program, which involves budgeting, rewards cataloging, process finalization, tie-ups & alliances, strategy related to different communications, process finalization for online tools (including e-commerce), briefing to different teams and close monitoring of deliverables.• Periodic review with key team members as well as the client to discuss result as well as the implementation of new ideas/processes to bring the cost down without compromising on agreed deliverables.• Identifying goods vendors in E-Commerce space, negotiating & contracting for supplying.• Alliances with the vendor and process set-up to manage high volume (10L per month) sampling activity, physical prize distribution across India and reverse logistics set-up for buy-back or guaranteed money back program. • Liaison/review with vendors for TAT Compliance

I was responsible for setting up a full-fledged CRM & Loyalty division and running it successfully taking care of its operations in India. Apart from providing leadership to the CRM & Loyalty division of Solutions | Digitas, I was responsible for driving key Client Relationships and business growth related to this division.

I was responsible to manage technology led channels and consumer program for the brand HP, LG, Airtel, HPCL, Microsoft, Cisco, 3 Com, Segate, P & G, Pepsico. My core responsibilities were related to receipt of brief, process ideation, costing and proposal submission, post-approval allocation of team and day to day operations management with close coordination with internal team and the client. My major achievement during this period was process enhancement, result oriented deliveries of marketing programs, cost saving for the company as well as the client. Grew the top line revenue significantly and set-up of a full-fledged CRM & Loyalty division as a lead LOB.

Developed a potential business segment/new dealersDeveloped database on various market, segments and information on business competitors (MIS).Developed business opportunity in IT Industry.Retrofit BusinessMaking the existing customers of Blue Star aware of its after-sales service contracts, and convert them into Blue Star service network.Generated excellent business as well as future business opportunity for its service department.