Sweft is a Merchandising Collaborative System specifically built to unlock hidden ROI from inefficient and error-prone legacy digital merchandising workflow, and processes that fail to empower retail teams in the digital age. Sweft enables all team members (buyers, merchandisers, planners, copywriters, creative designers, marketers, and eCommerce) to work together without losing sight of priorities which will benefit the business. Sweft platform provides the internal team a centralized workspace that enables task prioritization, and a central repository of crucial information related to showcasing the product online. Essentially, this solves the problem of managing content related to the product effectively, resulting in on-time management of product launches, leading to eCommerce success.For more information check out: www.gosweft.com

NXT Humans is an AI consulting firm co-founded by leaders who have 25 years of experience in Digital Strategy, Customer Experience (CX), and Innovation. The firm specializes in translating complex business problems into opportunities for deep learning, AI agents, and generative AI solutions.MissionNXT Humans aims to leverage deep learning and advanced AI technologies to solve complex business challenges, enhancing operational efficiency, customer satisfaction, and overall business performance

𝐏&𝐋 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Command comprehensive P&L responsibility for Hammer Commerce, steering the business unit with a blend of strategic insight and operational acumen. Proud member of the Big Commerce Advisory Board, recognized with Elite status for exceptional contributions.𝐓𝐞𝐚𝐦 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Propel a team of project managers towards excellence with targeted mentorship and coaching. Champion a culture that prioritizes accountability, innovation, and continuous learning, aligning team efforts with the company's strategic goals.𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐒𝐭𝐞𝐰𝐚𝐫𝐝𝐬𝐡𝐢𝐩:Maintain overarching control of all client accounts, consistently delivering service excellence. Act as the primary liaison for key client relationships, establishing strategic account plans that amplify opportunities for growth through upselling and retention.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰𝐭𝐡: Architect and execute growth strategies to bolster client relationships and harness market opportunities, underpinned by a deep understanding of industry trends and client dynamics.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩:Guide the execution of pivotal commerce strategies, ensuring cohesion across content, design, and digital teams to surpass client objectives and cultivate measurable results.𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐲𝐧𝐞𝐫𝐠𝐲:Foster a collaborative atmosphere with internal leadership, aligning on client priorities to guarantee flawless project execution and address challenges with solution-oriented diplomacy.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Entrusted with executive responsibility for client relationships, ensuring high levels of client satisfaction that directly influenced enhanced sales growth on strategic accounts. Demonstrated consistent success in strengthening client ties and expanding business opportunities.𝐃𝐨𝐦𝐚𝐢𝐧 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 & 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲:Recognized for proven domain expertise, adept in building compelling business cases and delivering client-specific value propositions. Established a reputation as a trusted advisor through insightful strategic guidance and deep industry knowledge.𝐏𝐫𝐨𝐨𝐟-𝐨𝐟-𝐂𝐨𝐧𝐜𝐞𝐩𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Spearheaded the development and presentation of proof-of-concept demonstrations, effectively showcasing the applicability and advantages of solutions in real-world scenarios.𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐯𝐞 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩:Led strategic client engagements, serving simultaneously as the lead consultant and strategist. This dual role involved aligning client needs with tailored solutions, significantly enhancing client engagement and satisfaction.𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐚𝐦 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭:Played a pivotal role in corralling sales team members to refine sales scripts and discovery processes. Instituted best practices and facilitated knowledge sharing and training sessions to elevate team capabilities and guide solution development.𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐒𝐚𝐥𝐞𝐬 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐬: Contributed significantly to sales support activities, including orchestrating discovery meetings, conducting impactful demos, developing roadmaps, and performing engagement assessments, all aimed at optimizing sales strategies and outcomes.

𝐏𝐥𝐚𝐲𝐞𝐝 𝐚 𝐩𝐢𝐯𝐨𝐭𝐚𝐥 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐄𝐜𝐡𝐢𝐝𝐧𝐚 𝐭𝐨 7-𝐟𝐢𝐠𝐮𝐫𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐧 𝐢𝐭𝐬 𝐟𝐢𝐫𝐬𝐭 𝐲𝐞𝐚𝐫, 𝐦𝐚𝐢𝐧𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐫𝐚𝐩𝐢𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐬𝐮𝐛𝐬𝐞𝐪𝐮𝐞𝐧𝐭 𝐟𝐢𝐯𝐞 𝐲𝐞𝐚𝐫𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧.𝐂𝐥𝐢𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Spearheaded the development of a robust offshore delivery practice, significantly enhancing client management processes and launching successful strategies that increased online revenue and site conversions for emerging brands and mid-sized businesses globally.𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧:Initiated and established a new line of business, diversifying the agency’s portfolio to include a range of products and services that consistently add value to our clients, contributing to a 110% year-over-year growth.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐢𝐧 𝐂𝐥𝐢𝐞𝐧𝐭 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬:Engineered eCommerce strategies that boosted client site conversions by 40-70%, directly impacting client success in various markets.Managed high-profile global client relationships, including Dubai Duty Free (Emirates), Mr.Price (South Africa), Chain Reaction (Ireland), and notable U.S. clients such as Sigma Beauty, Dr.Brandt, Affinion, and Chubb Insurance.𝑲𝑬𝒀 𝑯𝑰𝑮𝑯𝑳𝑰𝑮𝑯𝑻𝑺𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Established and scaled a new line of business within the agency, broadening the service offerings and reinforcing the agency’s market position.𝐆𝐥𝐨𝐛𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭: Delivered tailored eCommerce solutions across diverse markets, enabling clients worldwide to achieve and exceed their digital and commercial objectives.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: Spearheaded the establishment of a new eCommerce business line, expanding the agency’s capabilities and market reach. Successfully transformed a traditional marketing agency into a premier eCommerce player, capturing international clients like Clarins in a highly competitive environment.𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐒𝐚𝐥𝐞𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Led business development efforts to secure eCommerce clients by crafting and selling strategic digital solutions and user experiences. Achieved substantial agency growth by attracting high-profile accounts, including Clarins and the American Red Cross.𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐧 𝐂𝐥𝐢𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Established and standardized the account management process, building a skilled team capable of handling complex retail eCommerce relationships. Acted as a strategic advisor to key accounts, enhancing client engagement and satisfaction.𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 & 𝐔𝐗 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩:Directed the creative and information architecture strategies for the Clarins USA website, overseeing the UX team to ensure delivery of innovative and user-centered designs.𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Developed tailored eCommerce business plans for startup clients, significantly aiding in their market entry and viability demonstrations. These strategic contributions have driven tangible results and strengthened client businesses.𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭:Instigated and nurtured strategic partnerships and alliances with various system integrators and players in the eCommerce platform market, enhancing the agency’s service offerings and industry standing.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐏&𝐋 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Entrusted with the management of Anthropologie.com, overseeing all aspects of the site's performance including P&L accountability. Leveraged analytics and customer feedback to identify and capitalize on unrealized demand, driving strategic initiatives that profoundly increased profitability.𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰𝐭𝐡: Crafted a compelling business case for strategic investments, leading to a historic redefinition of brand futures within the Urban Outfitters Inc. portfolio. Championed the largest initiative at Urban Outfitters, transforming management's expectations from $300K/day to achieving milestone eCommerce sales of $1 million/day.𝐑𝐞𝐜𝐨𝐫𝐝-𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬:Successfully launched a major site redesign that defied typical trends by immediately boosting site performance—achieving a 70% improvement in conversion rates, a 26% increase in average order value (AOV), and an 87% growth in year-over-year revenue. This strategic overhaul resulted in the highest-ever annual revenue for both Anthropologie and Urban Outfitters brands.𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩:Served as a cross-functional leader, seamlessly integrating roles across strategy, user experience design, marketing, and project management to spearhead transformational growth initiatives. Delivered programs that significantly enhanced the financial performance of the eCommerce channel.𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐞𝐂𝐨𝐦 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐯𝐞𝐫𝐬𝐢𝐠𝐡𝐭: Extensive involvement in various facets of the .com business, including merchandising, marketing, operations, and customer retention. Pioneered a new loyalty program enhancing the omnichannel customer experience and enabled international fulfillment capabilities, expanding global reach and operational efficiency.

Worked with Account Managers who represented different retailers like JCPenney, Walmart, Target, Macys. • Provided content to feature the product (furniture cover) for partner retail website.• Managed online business P&L for Surefit.com• Instigated a re-platform and a redesign for the company.• Successfully managed marketing by initiating affiliate, email and search marketing.• Worked with Call Center to manage orders coming through the online channel.