• Responsible for Demand generation for Walkins (In-store sales), B2C (Online sales) & B2B (LeadGeneration), Engagement growth across platforms, and Managing the team.• Responsible for Ideating, Executing & Optimizing digital marketing campaigns across channels.• Plan and monitor Marketing budgetKey Projects Handled• Initiated and managed campaigns across Search platforms (SEM) Google, Bing & Yahoo. • Initiated and managed campaigns across Social media Facebook, Instagram, LinkedIn, Tumblr etc.• Initiated and managed campaigns Programmatic advertising using Data Management Platforms (DMP)& Demand Side Platforms (DSP).• Initiated and managed Affiliate ad programs across Ad networks.• Ideated and deployed Automation campaigns across digital customer journey through both Real-time and Ad-hoc campaigns.

• Managed Facebook app install campaigns across locations. • Worked with designers and content writer to create email creatives.• Analyzed the reports and optimized the mailer campaign to improve the performance. • Managed the day-to-day search marketing activities across multiple campaigns in Google adwords andanalyzed the performance.• Responsible for festival promotions and various other seasonal offers.• Managed various affiliate channels to increase reach and conversions.• Managed multichannel visibility for all campaign to increase reach and better conversions.• Executed Push/In app messages to both Google and Apple mobile app users.

• Managing PPC Campaigns with an annual spend of 1 Crore across Google AdWords, Yahoo SearchMarketing and Bing.• Strategising high ROI driven PPC Campaigns using different targeting methods.• Generating and interpreting Google Analytics to fine tune marketing campaigns. • Initiating Email Campaigns for all products to the exact target audience.• Perform A/B Testing on email campaigns and PPC Campaigns.• Developed and implemented campaigns on Social Media Platforms like Facebook, LinkedIn etc.

.• Defined and tracked campaign effectiveness and adjusted strategies accordingly.• Developed and implemented campaigns for email, online PPC advertising and social media advertising.• Identified value propositions and key messages for all the company’s