The Quad pioneered strength & conditioning and functional fitness in India in 2011, a time when treadmills and weight loss were the only things discussed around gyms. We redefined the word "gym" from the inside out, by creating a curated outdoor fitness experience that brought people outside of traditional gyms and into the outdoors! And there's been no looking back since. Today, we've worked with over 7000 people locally in Chennai and hundreds of Indians across 17 different countries around the world. We've grown our virtual presence 6x since 2020 and after surviving the tough times through the pandemic, we're currently on a growth phase, looking to help more people experience quality fitness and live stronger lives, inside out!* Responsible for brand strategy and creative story-telling* Leading the business growth division and managing the marketing and sales teams* Planning and executing all marketing initiatives and budgeting * Connecting all brand assets, both digital and offline, with consistent messaging and relevant call-to-actions for lead generation and brand building* Responsible for content strategy across all services* Measuring performance of all growth avenues such as performance marketing, social media, SEO and search volume and all other inbound marketing strategies

Back to where I belong, startups! • Responsible for marketing strategy, brand direction and product positioning• Conducted brand workshops periodically to segment markets, customers and analyse competitors• Create digital marketing plan to drive online sign ups and increase marketing ROI• Develop content strategy for the product - social media, email marketing, website design and content• Initiate and drive GTM programs for product iterations, plan for trade show participation and launch

- Managing the Summits & Banquets team for the region- Developing Summit partnerships & sponsorships for the entire region across all business units- Working with business units, event coordinators and external vendors to ensure end-to-end management of events from conceptualization to delivery on ground- Engaging with partners and sponsors right from proposal writing, price negotiations, deliverables commitment to execution and project delivery- Formulating the internal development & execution process for 2013 with global team

I love my city to bits, and am passionate about giving Madras its long-due makeover. SimplyCity is an effort in that direction. We are a two-women team who developed this young, fun concept apparel brand that helps you celebrate and appreciate the Indian experience, using culture and nostalgia as our tools. Together, we manage all functions from boardroom strategy discussions to cleaning up that spilt coffee.

Drafted the marketing strategy document for business plan including inbound marketing techniques, SEM plan and field marketing strategy. Worked on implementation of social media plan and SEO strategy during launch activities. Designed all corporate communications and service provider liaison activities. Involved in designing revenue modeling and developing new business for the company.Worked with UI team to develop website interface and community engagement platform.

Worked with PR team to develop social and membership efforts for the club

• Creating and maintaining revenue based partnerships for their CSR consulting service for Fortune 500 companies • Authoring proposals for potential clients directly with the CEO • Leading team of CSR professionals; creating training manuals and knowledge platforms for internal and external use• Analysis of competitive environment and introduce innovations into service portfolios • Drafting and implementing marketing campaigns for the public service website

• Established new division to provide electronic security solutions to expand existing service portfolio • Jump-started the division to Rs. 2 crores in turnover in its first year of operation • Responsible for marketing strategy and internal process development and documentation• Spearheaded corporate rebranding exercise for new service portfolio with new logo, website and marketing collateral • Led cross-functional teams for fulfillment of productivity, quality and bottom-line objectives

• Pioneered the Middle East & North Africa Technology Consulting practice – first executive to target this developing growth market • Lead generation, development and closure of consulting projects worth $500,000 in the first year • Established initial marketing and branding campaigns for the company in the Middle East• Authored white paper titled “Wireless Technologies in the Middle East” for the consulting practice • Implementing training campaigns for new hires in the global business development team • Worked directly with the consulting team to manage client projects from initiation to client side implementation

• Worked in the industry-training academy division right from inception • Developed critical course content, structure and positioned programs based on target markets • Counseled students for relevant courses and coordinated placement of trained candidates

• Worked with the client servicing team on strategizing for sales pitches for various clients • Commissioned a study on the "Indian Credit Card Industry" to pitch for a leading MNC bank