Ranjan Kashyap

Ranjan Kashyap Email and Phone Number

Driving Business Growth with Data Analytics & Experimentation @ DataActs
Ranjan Kashyap's Location
Sahibzada Ajit Singh Nagar, Punjab, India, India
Ranjan Kashyap's Contact Details

Ranjan Kashyap personal email

About Ranjan Kashyap

Passionate about designing and implementing advanced analytics and data engineering solutions, primarily leveraging technologies like BigQuery, Snowflake, and AWS RedShift while sharing insights to empower data-driven decisions across businesses.My team and I specialize in:- Delivering expert web analytics tracking through tools like GA4 and Google Tag Manager, optimizing data collection with tailored dataLayer configurations.- Setting up conversion tracking for platforms such as Facebook Ads, Google Ads, and LinkedIn Ads, including implementing server-side conversion tracking using server-side GTM containers or Facebook CAPI.- Working with Customer Data Platform (CDP) tools like Segment and Rudderstack or developing custom personalization systems to deliver targeted user experiences at scale.- Conducting product analytics setup with tools like Mixpanel, Amplitude, PostHog, and Heap, to generate meaningful insights into product performance and user engagement.- Creating data pipelines using ETL process with tools like Fivetran, Stitch, Keboola, etc., and utilizing DBT or Dataform for sophisticated data transformation.- Seamlessly integrating data from various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, CRM systems, and mobile attribution tools like AppsFlyer, Adjust, and Branch, into BigQuery for unified and actionable analytics.- Building custom BI dashboards tailored to business needs to link operational metrics with strategic objectives, enhancing the interpretability and usability of data insights.Our mission is to align marketing strategies, operational insights, and business goals through seamless data integration, enabling companies to extract the maximum value from their data assets. We partner with various esteemed organizations, including leading startups, fintech companies, and e-commerce brands, to deliver transformative data capabilities that elevate their competitive stance.Whether optimizing marketing expenditures, constructing advanced conversion tracking systems, or devising custom solutions for personalized user interactions, we consider data the cornerstone of effective business strategy.

Ranjan Kashyap's Current Company Details
DataActs

Dataacts

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Driving Business Growth with Data Analytics & Experimentation
Ranjan Kashyap Work Experience Details
  • Dataacts
    Lead Analytics Engineer
    Dataacts Oct 2019 - Present
    Nahan, Himachal Pradesh, India
    Company Overview:DataActs is a leading Data Analytics, AI, and Machine Learning agency that transforms data into actionable insights to propel innovation and growth.My Role as Lead Analytics Engineer (Freelance):In my role as a Lead Analytics Engineer at DataActs, I specialize in implementing comprehensive analytics solutions across a variety of platforms and technologies. My key responsibilities include:Analytics Implementation: Expertly configure and manage analytics for clients' applications and websites using tools like GA4, GTM, Firebase Analytics, Mixpanel, PostHog, Heap, and Amplitude. My work ensures that clients have robust data capture mechanisms in place to track user interactions and behavior effectively.Customer Data Platform Integration: Implement Customer Data Platforms (CDPs) to collect diverse customer data, facilitating seamless integration with downstream tools and platforms.ETL Pipeline Development: Design and execute ETL pipelines using industry-leading tools like Stitch, Fivetran, and Keboola to transport data into cloud data warehouses such as Google BigQuery, Snowflake, and Amazon Redshift.Data Transformation and Visualization: Utilize SQL, dbt, and Dataform to transform data, ensuring it is analysis-ready. Develop insightful dashboards and visual reports in BI tools including PowerBI, Tableau, Looker, Looker Studio, Metabase, and Domo, which help clients visualize and understand their data to make informed product and marketing decisions.Tool Proficiency and Integration: Handle integration across analytics, visualization, and storage platforms, maintaining fluency in programming languages like JavaScript, Python, and SQL to support diverse project requirements.My role at DataActs involves not only technical implementation but also strategic guidance, helping businesses harness the power of their data to drive significant decision-making and market differentiation.
  • Flow Research Collective
    Analytics Engineer
    Flow Research Collective Dec 2021 - Apr 2024
    Nahan, Himachal Pradesh, India
    Company Overview:The Flow Research Collective (FRC) is a premier training organization dedicated to enhancing productivity, motivation, and fulfillment using the latest in neuroscience. Founded by Steven Kotler, a ten-time bestselling author renowned for works such as The Art of Impossible and Stealing Fire, FRC excels at optimizing human performance.My Role in Data Team:At the Flow Research Collective, I played a pivotal role in the Data Team, focusing on the architecture and management of our data workflows. My key responsibilities included:Data Integration and Management: Developed and maintained ELT pipelines to funnel data from diverse sources including Google Ads, Facebook Ads, Stripe, Samcart, Xero, Airtable, and Google Sheets into our BigQuery data warehouse using tools like Fivetran and Keboola.Data Transformation: Leveraged dbt (data build tool) and Dataform to transform complex data sets into a structured format that powers insightful analytics.Data Visualization and Reporting: Created intuitive dashboards and dynamic visualizations in Metabase, ThoughtSpot, and Streamlit, enabling data-driven decision-making across marketing and sales teams.Analytics Optimization: Continuously refined our analytics infrastructure to enhance data accuracy and availability, ensuring stakeholders have reliable insights to drive strategic decisions.Through my efforts, I have significantly contributed to optimizing our analytics capabilities, providing crucial insights that support FRC's mission of enhancing human performance through neuroscience.
  • Sprintrise
    Ppc & Analytics Manager
    Sprintrise Jul 2015 - Sep 2019
  • Netsmartz
    Paid Search Specialist
    Netsmartz Mar 2014 - Jun 2015
    8 Phase , Mohali
  • Forcitcample Technologies
    Digital Marketing Executive
    Forcitcample Technologies Aug 2011 - Nov 2012
    Phase 11 , Mohali

Ranjan Kashyap Skills

Seo Ppc Social Media Marketing Blogging Wordpress Email Marketing Photoshop

Ranjan Kashyap Education Details

Frequently Asked Questions about Ranjan Kashyap

What company does Ranjan Kashyap work for?

Ranjan Kashyap works for Dataacts

What is Ranjan Kashyap's role at the current company?

Ranjan Kashyap's current role is Driving Business Growth with Data Analytics & Experimentation.

What is Ranjan Kashyap's email address?

Ranjan Kashyap's email address is al****@****ail.com

What schools did Ranjan Kashyap attend?

Ranjan Kashyap attended Himachal Pradesh University, C-Dac, Chinmaya Vidyalaya.

What are some of Ranjan Kashyap's interests?

Ranjan Kashyap has interest in Technology, Health And Wellness, Life, Swimming And Travelling, Web Design, Playing Pool, Search Engine Optimization (Seo), Photography, Music, Singing.

What skills is Ranjan Kashyap known for?

Ranjan Kashyap has skills like Seo, Ppc, Social Media Marketing, Blogging, Wordpress, Email Marketing, Photoshop.

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