Ranjeet Kumar Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, In

Bengaluru East, Karnataka, In

Bengaluru East, Karnataka, In

Mumbai, Maharashtra, In

Managed a team of 40+ folks across Brand, Content, Social & Video marketing. He was responsible for driving strategy & storytelling for the brand across media. Ensuring synergy in design language, narrative & tone of voice across channels. Some of the key highlights: A) Instrumental in shaping upGrad's recent brand positioning of "Sirf Naam Ki Nahi Kaam Ki Degree" B) Established and scaled the content marketing practice with branded content collabs with 150+ creators across digital platforms. C) Managed budgets of over $6.5 million delivering 2.5X ROAS.

Chuo-Ku, Tokyo, Jp

Led creative teams of 30+ folks across two cities, with the core ask being leading integration of creative, data, content and media. Helping craft marketing solutions for a digital age. Some of the Key Highlights: A) Conceptualised & executed Isobar's 1st-ever TV+ campaign across 17 countries in APAC. B) Won 9+ new biz clients across CPG, FinTech, FMCG & AlcoBev category. C) Created an AI-powered chatbot that responded to 3.5K+ tweets with custom messages on Friendship's Day.

In

Driving creative innovation & content marketing plans for the brand. The day-to-day tasks included managing & leading a creative staff of 10 people, aiding market research efforts to uncover insights, and liaising with media and advertising agencies. Some of the key highlights: A) Creating the brand positioning for Treebo & extending across channels with messaging & design systems. B) Launching content IPs like Treebo Comedy Trips & Treebo Jamroom sessions and gaining 4MN+ organic views C) Doing zero budget marketing to managing marketing budgets of 2 cr. and delivering 1.7-2x ROAS.

New York, Ny, Us

The role here included creative & strategic duties. The creative solutions were cross-media. The work spanned across social, direct, CRM & BTL. Key highlights: A) Digital launch strategy & creative execution of IDFC Bank in India B) Defining the communication strategy for Kotak Life Insurance C) Managing & leveraging IPs for Tata Communications. At MRM, I led a team of 13 across design, copy, video & tech servicing brand like IDFC, Kotak Life Insurance, Ceat Tyres, GoAir & Tata Communications.

Mumbai, Maharashtra, In

The mandate at L&K Saatchi, encompassed digital creative & strategic duties for the biggest client of the agency, Renault. In addition to other clients like Tata Value Homes, Lodha, Radius Developers & Haagen Dazs.

In

The responsibility at Rediffusion Wunderman was eclectic in nature. The core duties were a mix of digital, direct, CRM, ORM, SMM, BTL & integrated marketing for clients like Audi, Conde Nast, Tata Motors, Ambuja Cement & HomeTown.

Mumbai, Maharashtra, In

The work was mainly ATL, BTL & digital in nature for clients like Metro Shoes, Mochi Shoes, Mahindra Logistics & Dixcy Scott.

Minato-Ku, Tokyo, Jp

As an integrated agency the mandate was holistic in nature for clients such as Taj Hotels Resorts & Palaces, Panasonic, Tupperware, Siyaram’s, J. Hampstead, Georgia Gullini and K. Raheja Corp.

Worked on a Hindi feature film called "Coffee Shop" produced by Sahara Motion Pictures and to be distributed by PVR pictures.

Worked as an episode writer at Active Illusions - makers of Channel V’s fiction show ‘Roomies’, worked on their new shows in pipeline.

Master Of Business Administration - Mba, Strategy & Marketing

Bachelor'S Degree, Sociology And Anthropology

Digital Marketplaces & Platform Strategies

P.G Diploma, Cinema With Specialisation In Film Direction & Screenplay