Ranjeet Kumar

Ranjeet Kumar Email and Phone Number

Director of Brand Marketing @ Games24x7
Mumbai, MH, IN
Ranjeet Kumar's Location
Bengaluru, Karnataka, India, India
Ranjeet Kumar's Contact Details

Ranjeet Kumar work email

Ranjeet Kumar personal email

n/a
About Ranjeet Kumar

Brand Storyteller | Growth Architect | 12+ Years of Experience in Building Revenue | A data-driven storyteller with experience in strategising marketing campaigns for global brands across Fintech, FMCG, EdTech and Automobile. Ranjeet's strategic vision, fueled by a deep understanding of behavioural science (Sociology graduate), has propelled his campaigns, some of his work has featured in industry giants like Mumbrella Asia, Ads of the World, and Lurzer's Archive.An MBA from IIM Raipur equips him with the business acumen to translate insights into revenue growth. As a self-proclaimed "story-tech-preneur," Ranjeet leverages technology to amplify human-centric narratives, driving brand engagement and bottom-line results.

Ranjeet Kumar's Current Company Details
Games24x7

Games24X7

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Director of Brand Marketing
Mumbai, MH, IN
Website:
games24x7.com
Employees:
2
Ranjeet Kumar Work Experience Details
  • Games24X7
    Director Of Brand Marketing
    Games24X7
    Mumbai, Mh, In
    View
  • Games24X7
    Director Of Brand Marketing
    Games24X7 Jul 2024 - Present
    Mumbai, Maharashtra, In
    View
  • Scaler
    Vice President Brand, Media + Content (Ind & Us)
    Scaler Jan 2023 - Jul 2024
    Bengaluru East, Karnataka, In
    View
  • Scaler
    Head - Brand & Content (Ind & Us)
    Scaler May 2021 - Dec 2022
    Bengaluru East, Karnataka, In
    View
  • Upgrad
    Associate Director, Marketing
    Upgrad Feb 2020 - Apr 2021
    Mumbai, Maharashtra, In
    Managed a team of 40+ folks across Brand, Content, Social & Video marketing. He was responsible for driving strategy & storytelling for the brand across media. Ensuring synergy in design language, narrative & tone of voice across channels. Some of the key highlights: A) Instrumental in shaping upGrad's recent brand positioning of "Sirf Naam Ki Nahi Kaam Ki Degree" B) Established and scaled the content marketing practice with branded content collabs with 150+ creators across digital platforms. C) Managed budgets of over $6.5 million delivering 2.5X ROAS.
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  • Dentsu Isobar
    Creative Director - West & South
    Dentsu Isobar Nov 2017 - Feb 2020
    Chuo-Ku, Tokyo, Jp
    Led creative teams of 30+ folks across two cities, with the core ask being leading integration of creative, data, content and media. Helping craft marketing solutions for a digital age. Some of the Key Highlights: A) Conceptualised & executed Isobar's 1st-ever TV+ campaign across 17 countries in APAC. B) Won 9+ new biz clients across CPG, FinTech, FMCG & AlcoBev category. C) Created an AI-powered chatbot that responded to 3.5K+ tweets with custom messages on Friendship's Day.
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  • Treebo Hotels
    Creative & Content Director
    Treebo Hotels Nov 2016 - Oct 2017
    In
    Driving creative innovation & content marketing plans for the brand. The day-to-day tasks included managing & leading a creative staff of 10 people, aiding market research efforts to uncover insights, and liaising with media and advertising agencies. Some of the key highlights: A) Creating the brand positioning for Treebo & extending across channels with messaging & design systems. B) Launching content IPs like Treebo Comedy Trips & Treebo Jamroom sessions and gaining 4MN+ organic views C) Doing zero budget marketing to managing marketing budgets of 2 cr. and delivering 1.7-2x ROAS.
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  • Mrm//Mccann
    Associate Creative Director
    Mrm//Mccann Apr 2016 - Nov 2016
    New York, Ny, Us
    The role here included creative & strategic duties. The creative solutions were cross-media. The work spanned across social, direct, CRM & BTL. Key highlights: A) Digital launch strategy & creative execution of IDFC Bank in India B) Defining the communication strategy for Kotak Life Insurance C) Managing & leveraging IPs for Tata Communications. At MRM, I led a team of 13 across design, copy, video & tech servicing brand like IDFC, Kotak Life Insurance, Ceat Tyres, GoAir & Tata Communications.
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  • L&K Saatchi & Saatchi
    Creative Supervisor
    L&K Saatchi & Saatchi May 2014 - Apr 2016
    Mumbai, Maharashtra, In
    The mandate at L&K Saatchi, encompassed digital creative & strategic duties for the biggest client of the agency, Renault. In addition to other clients like Tata Value Homes, Lodha, Radius Developers & Haagen Dazs.
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  • Rediffusion Y&R
    Sr. Copywriter
    Rediffusion Y&R May 2012 - May 2014
    In
    The responsibility at Rediffusion Wunderman was eclectic in nature. The core duties were a mix of digital, direct, CRM, ORM, SMM, BTL & integrated marketing for clients like Audi, Conde Nast, Tata Motors, Ambuja Cement & HomeTown.
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  • Makani Creatives Pvt. Ltd.
    Consultant Copywriter
    Makani Creatives Pvt. Ltd. May 2011 - Apr 2012
    Mumbai, Maharashtra, In
    The work was mainly ATL, BTL & digital in nature for clients like Metro Shoes, Mochi Shoes, Mahindra Logistics & Dixcy Scott.
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  • Hakuhodo Inc.
    Copywriter
    Hakuhodo Inc. Mar 2009 - Apr 2011
    Minato-Ku, Tokyo, Jp
    As an integrated agency the mandate was holistic in nature for clients such as Taj Hotels Resorts & Palaces, Panasonic, Tupperware, Siyaram’s, J. Hampstead, Georgia Gullini and K. Raheja Corp.
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  • Sahara Motion Pictures
    Assistant Director
    Sahara Motion Pictures Nov 2008 - Feb 2009
    Worked on a Hindi feature film called "Coffee Shop" produced by Sahara Motion Pictures and to be distributed by PVR pictures.
  • Active Illusions
    Script Writer
    Active Illusions Feb 2008 - Oct 2008
    Worked as an episode writer at Active Illusions - makers of Channel V’s fiction show ‘Roomies’, worked on their new shows in pipeline.

Ranjeet Kumar Skills

Television Video Production Film Production Copywriting Digital Marketing Advertising Integrated Marketing Art Direction Brand Activation 360 Campaigns Branded Content Creative Strategy Digital Strategy Marketing Communications Online Advertising Brand Development Brand Management Social Media Marketing Digital Media Creative Direction Team Management Marketing Strategy Corporate Branding Social Media Interactive Advertising Writing Content Strategy Marketing Film Corporate Identity Branding And Identity Concept Development Web Content Writing Entertainment Radio User Experience Outdoor Advertising Video Post Production Search Engine Marketing Brand Architecture

Ranjeet Kumar Education Details

  • Indian Institute Of Management Raipur
    Indian Institute Of Management Raipur
    Strategy & Marketing
  • University Of Mumbai
    University Of Mumbai
    Sociology And Anthropology
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Digital Marketplaces & Platform Strategies
  • Craft Film School
    Craft Film School
    Cinema With Specialisation In Film Direction & Screenplay

Frequently Asked Questions about Ranjeet Kumar

What company does Ranjeet Kumar work for?

Ranjeet Kumar works for Games24x7

What is Ranjeet Kumar's role at the current company?

Ranjeet Kumar's current role is Director of Brand Marketing.

What is Ranjeet Kumar's email address?

Ranjeet Kumar's email address is ra****@****rce.com

What schools did Ranjeet Kumar attend?

Ranjeet Kumar attended Indian Institute Of Management Raipur, University Of Mumbai, Mit Sloan School Of Management, Craft Film School.

What skills is Ranjeet Kumar known for?

Ranjeet Kumar has skills like Television, Video Production, Film Production, Copywriting, Digital Marketing, Advertising, Integrated Marketing, Art Direction, Brand Activation, 360 Campaigns, Branded Content, Creative Strategy.

Who are Ranjeet Kumar's colleagues?

Ranjeet Kumar's colleagues are Abhinav Reddy, Rajath Prabhu, Đăng Ký Nhà Cái Uy Tín King Chơi Casino Online, Chandra Abhyudaya, Souvik Bhowmik, Kuldeep Singh, Ashish Sharma.

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