Commercial Advertising Strategy Intern Product Manager
Current• Designed and led the implementation of a strategic tagging system for ads metrerials, aligning with commercial advertising structures to enhance user targeting efficiency. This initiative resulted in a 30% reduction in customer complaints and a 0.6% increase in PC display weekly advertising expenditures• Spearheaded the integration of external DSPs, optimizing ad bidding and revenue across 360’s media platforms. Enhanced competitive bidding by addressing revenue gaps with external DSP funds, effectively doubling ad consumption• Conducted detailed data analysis on advertising metrics (UV, PV, expenditure, etc.), comparing weekly, yearly, and quarterly data to identify trends, measure performance against targets, and drive strategic decision-making