Leading the innovation and Incubation efforts of the organisation.Learning new perspectives goes with the territory of creating new business models.

Creating a business ground-up is a challenge every strategist yearns for. Was involved in setting up the whole infrastructure, and instrumental in driving the company to be the fastest to the top 150, in 11 months of operations.Achieved a net topline of 100 Crs+ in 1st 12 months, with the help of 1000 plus colleagues ..A learning experience driving the above!

Responsible for delivering budgeted Topline & profits of the Respiratory Business Vertical through a team of 394 sales professionals and 4 Marketing Professionals.Would spearhead the company's foray into the Chronic Respiratory Segment.

Responsible for strategizing and driving two therapies under Respiratory Umbrella viz. Allergic Rhinitis and Rare Lung Diseases.Job profile included:1. Strategizing for total topline target achievement in line with company strategy, within the apportioned resources2. Ensure team stability and team performance3. Ensure implementation and control 4. Drive Respiratory Portfolio Planning for short, medium and long term (Special Assignment)

From brand/company level strategy, moved on to industry level challenges. Was involved in working on concepts that would soon become cornerstones in the rapidly changing Indian Pharma Business Scenario. Job Profile included :1.Business Process Consulting and Turnkey Execution for top pharma companies2. Business development & Key Account Management3. Analytics & Product Development

After creating, streamlining and driving Single mktg division with the last employer, moved on to drive 7 marketing verticals across diverse therapy areas like gynaecology, IVF, Critical Care and Wound Mgmt and Equine biologicals.Analysing, strategizing for, and kickstarting untapped geographies/markets was a part of the KRA as was starting a training department for the company.Took the company from 55th Rank in the Indian Pharma Space to 32nd.Responsible for creating the company's identity in UROLOGY through a new business vertical launch.Created the centralised CRM and MIS teams for the organisationled a team of 45 managers across functions, with the help of 6 direct reports....

Redeployed to the only Multi-speciality Business of the company to streamline operations. Accomplished the following:1.Redefined the division’s presence into definite portfolios; these were Gastro, Ortho, Oral Antibiotics, Injectable Antibiotics and Others2.Created targets for the division, broken into portfolios-Products-SKUs, broken into 20 regions and 523 Med Reps4.Created overall divisional business strategy; supervised, contributed and approved brand and portfolio strategy for the year5.Initiated a relationship development plan with key gastros and orthos of the country; developed national and international conference strategy 6.Created and implemented a balanced Incentivization strategy 7.New product pipeline for each portfolio; co-ordinate with CFT to ensure timely launch; filed plans for launches till January 20128.Implemented a web based secondary and inventory tracking system9.Successfully turned around profit growth from 0 to 37% in 6 months

Created & filed the 5-year Strategy Map for Respira Created and developed a strong Product Management Team for the verticalDelivered 100% of budgeted PBT with 30% growth for 2009-10 (CYLE)Delivered 135% of budgeted PBT with 158% growth for 2008-09Portfolio achieved Rs 200Crs (2010-11) with 33 brands and 90+ SKUs;

Finalized & Launched India’s First Advanced Monodose Device.Initiated Cost Re-engineering to improve profitability of the portfolio in the coming yearsLaunched the Respiratory Division – RespiraDelivered 102% of targeted bottom-line in first year of launch

Strategised and executed company’s entry into the inhalation market Took Lupin to No. 2 in the inhalation market within 15 months of launch, thus dispelling the notion that the monopolistic market could not be brokenCommenced with anti-asthma, before comprehensively expanding inhalation portfolio to incorporate anti-COPD and AR solutionsBrought innovative product and packaging differentials to the Indian inhalation market, widely appreciated by doctors and patientsDay-to-day role involved the strategic planning process; analysis and implementation control

Brand Management (Anti-infectives)

In charge of managing a diverse portfolio consisting of six distinctive brands; strategising for planned growth of each in accordance to the company focusResponsible for launch of ‘Rablet’, making it the No. 1 Rabeprazole brand within 3 months, the second biggest launch in the IPM (Org Jan03MAT)Achieved 26% share of the isapgol market with SoftovacInstrumental in forging company identity among gastroenterologists

Brand Management (Gastro Portfolio)

Territory Sales ManagementCustomer Relations Management (Territory)Stockist & Inventory Management (Territory)