▪ Leading the execution of marketing programs, leveraging internal support, and driving collaboration▪ Analyzing consumer trends, market analysis, and marketing best practices to build successful strategies▪ Identifying the effectiveness and impact of current marketing initiatives with google analytics

Reporting to the Head Of Marketing, I was responsible for social media strategy, website management, Facebook advertising, LinkedIn advertising, brand management, and affiliate marketing primarily for KOJ interiors and also for its sister company JJD Trading – an eCommerce online shop for kids furniture and outdoor furniture. SELECTED ACCOMPLISHMENTS IN KOJ INTERIORS (An interior fit-out firm):- Strategized brand content across social media platforms resulting in 19% spike in followers- Conceptualized corporate & sector-specific brochure & made it into lead generating online tool- Conceived a monthly podcast series with Business Divisional Head featuring industry experts - Conducted SEO Audit on website & resolved 12 key problems resulting in lesser bounce rate & better UXSELECTED ACCOMPLISHMENTS IN JJD TRADING ( An e-com shop for kids & outdoor furniture)- Established B2B trade marketing with two retail brands in GCC resulting in new revenue stream- Been a catalyst for Product videos, Photography & Affiliate marketing with mothers’ groups - Curated content for its shopify website, managed monthly Facebook and Instagram Campaign - Gave strategic direction to product development team by considering consumer, shopper & customer insights

Reporting to the GM, I supervised a team of 2 & oversaw a marketing budget of AED 1 mn yearly concerning advertising, digital media & marketing communications of OFIS. Catering to Corporate, Education, Hospitality & Healthcare sector, OFIS is a dealer for high-end international furniture & flooring brands, with retail outlet in Dubai.SELECTED ACCOMPLISHMENTS IN OFIS:- Re branded OFIS with new logo & established a renewed brand identity .- Awarded “Best Performer-2018” for successfully implementing new brand guidelines.- Conceptualised ATL & BTL advertising campaigns that effectively reinforced new brand image. - Developed an e-commerce website of 1500 products resulting in 9% rise in online inquiry- Through basic SEO & Google analytics increased organic ranking of website for certain keywords - Tactical posting strategy in social media channels resulted in 11.4k followers on Instagram in 2yrs- Lead visual merchandise & in-store branding to complement retail showroom's asthectic appeal.- Devised in-store events & monthly video series with designers resulting in a 15% jump in topline - Organized student competition for 80+ people in D3 gathering 12 top interior designers- Executed participation at trade event through strategic partnership with renowned designer - Through cost-effective vendor negotiations saved 20% of the yearly budget.- Initiated email marketing targeting 4k customer database & devised lead generation stratagies- Standardized sales toolkit which included presentations, product sheets, brochures- In coordination with agencies executed media plans & provided creative direction for campaigns- Evaluated marketing performance metrics & provided marketing assistance to BD Teams - Presented yearly marketing calendar & budget with campaign reports to internal stakeholders - Guided website mgmt & content curation for social media & blogs increased website hits by 24%

Managed communication needs of all pharmaceutical & FMCG brands which NMC distributes. In addition to business development, I diversified the clientele & increased gross billing of the agency by 25 % in 11 months through the following clients - Enchanteur Talc, Lambweston Frozen Potato Fries & Gargash Insurance

Handling a team of 2, I was reporting to the Account Director & was responsible for developing & servicing the following client rooster: a) LG Home Appliances b) Nandos Restaurant c) Alokozay Tea d) Country Club HotelSELECTED ACCOMPLISHMENTS- Restored fractured relationships and rebuilt loyalty and trust with existing /former accounts to win back business and avert the threatened loss of other key corporate accounts - Developed new business & sold deeper into existing account bases through diligent prospecting- Was able to surpass the billing target of 2mn for 2008-2009 projected for LG Home appliances - During recession, conceptualized key experiential retail activities for LG resulting in better ROI - Implemented marketing plans by integrating 360° communication for launch of NANDOS- Identified consumer touchpoints & devised on ground engagement activities in sync with ATLKEY RESPONSIBILITIES- Liaise with creative team on daily account operations & be a catalyst for strong creative work- Ensure healthy bottom line operating profits - Manage projects from all sizes & purposes: from launching products to redefining the brand image by building integrated communications strategies based on data, market insights & client brief

I was part of the Client Servicing team that handled the biggest & most challenging realty account - DAMAC PROPERTIES. Other than handling account management responsibilities, I was also the single point contact for other accounts such as Canon Printers, Dubai Chamber of Commerce, Emirates Post and Emirates Islamic Bank

Fresh out of B-school my advertising career started at this agency. Very early in my career had the opportunity to handle two completely diverse clients - one a multinational brand such as Johnson & Johnson & other a home grown traditional tea brand ‘Wagh Bakri Chai’.Brands • Band Aid Adhesive Bandage• Savlon Soap• Savlon Antiseptic Liquid• Wagh Bakri Chai - Tea Brand