Data Analyst cum Campaign ManagerHighlights - I handle Programmatic / Ad Ops campaigns for Uber Eats App across USA, UK, Canada, Australia, Newzealand. Handle huge ad budget across several verticals. Data Analysis and Campaign Management.1. Work with Partner Manager to understand the KPIs of campaigns.2. Managing the live campaign incidents and achieve the campaign goal.3. Executing Campaign Launch (Trafficking, Reporting, Screenshots, Troubleshoot).4. Managing Live Campaigns (Monitor, Optimize, Troubleshoot, Investigate).5. Managing Client communications, Campaign Revisions, Reconcile Monthly Billing.6. Past Campaign Reporting Activities (Documentation, Case Studies, Success Metrics).7. Track, measure and analyze the performance of Ad campaigns.8. Create detailed performance reports and implement optimization strategies.9. Handle the Inventory Management and organize interdepartmental workflow to ensure that all elements are handled according to process and schedule.10. Ensuring the assets were received correctly, which were mentioned in the IO/Media plan details.11. Delivering standard, custom, and special reports of campaign results, including analysis and KPIs.12. Perform QA, Pre-Launch testing and verify successful launch.13. Assist with Partner Manager and launch new Ad products by following the IAB’s guidelines and LCD specs.14. Work on the Ad-hoc tasks.

Responsibilities- Handling Social MediaHighlights - Social Media Manager for Nippon Paints India Limited - Coimbatore Zone. Delivered 1000+ leads consistently through social media campaigns.1.Developing engaging social media strategies.2.Managing social media platforms of the organization.3.Scheduling social media posts.4.Engaging followers with regular company updates.5.Creating brand awareness to gain audience attention.6.Overseeing Social Media teamwork.7.Responding to the comments on social media on time.8.Creating paid social media campaigns for advertising.9.Monitoring social media metrics and ROI.10.Analyzing social media trends.11.Assisting the HR department with hiring and training new employees.12.Preparing social media engagement and activities reports.13.Optimizing social media content effectively.14.Coordinating with Graphic Designer and other team members.15.Staying up to date with the latest social media advertising efforts and goals.

Responsibilities - Managing Google PlatformsHighlights - Delivered 1 lakh mobile app installations successfully.1.Formation Of Effective And Efficient Google Ad Strategies- Search, Display, App Installation,Youtube Ads 2.Creating, Launching And Managing Various PPC Ad Campaigns3.Conducts Keyword Research To Make A List Of Keywords(Longtail, Phrase Match, Exact Match) Phrases To Bid On.4.Manage Budget And Make Best Strategies For Effective Bidding To Make Maximum ROI.5.Perform AB Testing By Creating Different Ad Copies With Different Headlines.6.Manages Your Bids And Create Campaign Strategies7.Creating And Finalizing Attractive And Relevant Landing Pages For Google Ads.8.KPI Tracking To Monitor Performance9.Manages Your Bids And Create Campaign Strategies10.Make Plans For Audience Targeting11.Producing Reports For Ad Management And Insights12.Checking And Monitoring Existing Ad Campaigns And Making Recommendations On How To Optimize And Update Them.13.Preparing And Producing Detailed Analysis And Reports Of Ad Campaigns And Presenting Them To The Other Staff.14.Analyzing The Latest Marketing Trends And Optimize Ad Campaigns According To That15.Suggest Ways To Reduce Fraud Clicks.16.Making Suggestions For Creative Ad Campaigns And Templates.

Responsibilities as an SEO SpecialistHighlights - Many of my keywords still stay #1 in SERP1.Develop optimization strategies that increase the company's search engine results rankings2.Research SEO keywords to use throughout the company's website and marketing materials3.Set measurable goals that demonstrate improvement in marketing efforts4.Monitor daily performance metrics to understand SEO strategy performance5.Efficiently communicate with other marketing professionals to align goals6.Collaborate with others within the marketing department to manage SEO strategy7.Write compelling and high-quality website content, including blog posts and page descriptions8.Update content and website links for maximum optimization and search engine rankings