At Studded Bay, a brand new online Diamond store in Ontario, Canada, I spearheaded the development and execution of a comprehensive digital marketing strategy focused on increasing brand visibility and driving customer acquisition.Key Responsibilities:Developed and implemented SEO, SEM, and SMM campaigns to establish Studded Bay's online presence across key channels.Conducted in-depth market research to identify target audiences and craft targeted messaging.Created and managed high-quality content calendars to engage audiences and build brand identity.Analyzed campaign performance using data analytics tools to optimize strategies and maximize ROI.Achievements:Increased brand awareness.Grew Instagram following organically.Improved website traffic through effective SEO and SEM strategies.

Link Building: The primary responsibility of an off-page analyst is to build high-quality and relevant backlinks to the website. This involves identifying potential link sources, reaching out to website owners, bloggers, and influencers, and acquiring backlinks through various legitimate methods.Content Promotion: Collaborating with content creators to promote valuable and link-worthy content such as blog posts, articles, infographics, and videos.Social Media Engagement: Participating in social media communities, groups, and discussions related to the website's niche. Influencer Outreach: Identifying and reaching out to influencers and thought leaders in the industry.Guest Blogging: Identifying guest blogging opportunities on reputable websites and contributing valuable content with a link back to the website.Monitoring and Reporting: Analyzing off-page SEO efforts and their impact on website performance. Generating regular reports to track the progress of link building and other off-page activities.Staying Updated: Keeping up-to-date with the latest trends and best practices in off-page SEO, search engine algorithms, and digital marketing as a whole.Social Media ManagerCrafted Acodez's Story Online:Developed and execute a strategic social media plan to amplify brand awareness and engagement.Created compelling content (text, image, video) that resonates with Acodez's target audience on various platforms.Scheduled and published engaging social media posts to maximize reach and brand visibility.Media Coordinator: Managed a team of video production professionals, including scriptwriters, videographers, and editors.Oversaw the entire video creation process, from script development that effectively captured Acodez's brand essence and target audience, to proofreading scripts for accuracy and clarity.