Product Management & Development | Sales Collaboration | Brand Management & Communication | Pricing & Go-to-market Stratergy | Digital Stratergy & Online Presence | Competition Research & Partnership

Founded & led InfoAda, a hyper-local platfrom, from inception to operation stages, crafting a compelling business vision, strategy and team to drive growth and innovation. About InfoAdaAn innovative hyperlocal market, mobile application & web platform envisaged with an aim to empower merchants, small business owners & professionals with smart business mobile applications enabling them to segment and promote their business effectively. Meanwhile enable customers to search and find the nearest sellers, business, day-to-day utility needs & services i.e. Service Professionals, Saloon, Repair Personal etcStrategic Vision & Business Case | Team Leadership & Collaboration | Sales Management & Customer Engagement | Product Development & Innovation | Digital Marketing & Brand Communication | Market Research & Competitor Analysis

Spearheading & custodian of Brand & Communication in UPW circle. Developing brand strategy in line with business objective to achieve short / long term goal. Creating effective communication strategy to increase brand equityFormulating plan for product launch & promotionBudget planning & team managementAchievement- Brand Re-launch uninor to telenor with fastest execution pan india- Launch of 4G- Innovation / visibility

After successful still in Brand, taken up new role & challenge of moving in revenue stream. Thus enabling a better understanding of customer segmentation, life cycle management...

 Brand Custodian: Ensure all communication are met with accuracy as per brand guidelines. Communication : Delivery of effective communication, through use of various media vehicle (Press / Radio / OOH / PR / TV / BTL) Strategy: Create / Implement 360 degree communication strategy, including local visibility initiative, retail communication activity, joint promos, tie-ups. Identifying local & relevant media basis the brand strategy, PR & rural marketing. OOH: Strategic planning, basis competition penetration in a town and business need. Usage of building branding as salience media. POSM & Signage: Developing POS visibility strategy (in-shop & facia etc) to make the brand stand out. Budget & Cost Control: A&P planning for the circle. Low cost operation, effective budget usage through negotiation. Vendor Management : Identify, appoint agencies for effective roll off of various marketing activities & ensure agencies adherence on service level Media : Media relationship with local media for effective reachMajor Attainments In-film branding in a youth segmented movie. Low cost long term TV property “News in 90 sec” in TV9, No.1 news channel in AP. Low cost initiative for brand salience, tie-up for launch of Miss Hyderabad with special ramp sequence promoting product and service. Usage of media for effective PR coverage and sequence been highlighted in various electronic coverage. Display contest across zone, ensuring high visibility for the brand. Participation in localized festivity for brand connect, been instrumental in tie up with publication house FOC advt support through barter deal. Created localized TV campaign for the region and 60 sec campaign for new town.

Brand Marketing

 Leading marketing activities across Delhi/ NCR, Haryana, Punjab, Rajasthan, UPE & UPW, in line with budgetary allocations, as well as corporate marketing strategy in coordination with Sales & Operations teams. Implementing BTL and ATL campaigns in the region for improving profitability of the organisation. Managing business relations with the local advertising agency in the region and regional publication for media buying. Heading new store launches, Visual Merchandising and brand promotion measures (in the capacity of Brand Custodian).  Leasing branding space to companies and thus generating additional revenue for the organisation. Administering the vendor network, including negotiation & finalisation of vendor ATL/ BTL/ OOH media for the region. Effectuating training programs for Cluster Manager & Outlet General Manager.Major Attainments Holds credit for conceptualising & initiating property called “The Great NCR Carnival” which increased the number of walk-in customers by up to 60% during weekend & sales through put  Merit for initiating strategic tie-up with:  BIGFLICK to increase sale from the outlet. Delhi Aaj Tak & NDTV for a promotional campaign.  Played a stellar role in the successful launch of the Digital Imaging Category in Rajasthan with unique concept of “Search of the Cutiest Baby of the Town”, which boosted sales of digital cameras by up to 180%. Established display guidelines and consequently improvised the in-store display.  Instrumental in the launch of stores across the region and recorded highest footfall of approximately 10,000 on the day of the launch.

 Conceptualising entire marketing campaign for Chandigarh, Himachal Pradesh, and Jammu & Kashmir. Managing annual BTL budgeting, and media campaign planning for the region. Implementing brand promotion measures to boost brand visibility across the region. Implementing innovative sales strategies which includes POS material for ensuring good merchandising & brand visibility.  Planning marketing activities in association with the Sales Teams to attain planned targets. Handling the recruitment/Training of ISD & BA.Major Attainments Distinction of being winning Certificate of Appreciation for promoting Handycam range of product through running Handycam festival campaign across Himachal, Jammu & Kashmir and Chandigarh region.  Appreciated by Playstation Head (Europe) for implementing play-station promotion through display at multi branded counter in 2007.

 Liaising with clients generating business and providing efficient services.  Identifying client’s requirements, understanding the brand features and accordingly conceptualising the marketing plan. Providing optimal business solutions to the clients. Implementing promotional activities within allocated budget.Major Attainments Pivotal in launching operations of the new set up.  Expanded business by adding new clients & generating additional business from the existing clients of RK Swamy BBDO.

 Handling client servicing including requirement gathering and finalising mutually profitable business deals. Managing projects including their planning & execution at national level. Securing cost approval from senior authorities, and implementing necessary measures for augmenting brand awareness. Leading a team of 64 and driving them to achieve project-related targets within specified deadline.Major Attainments Played a major role in developing and generating new business through other product categories of the brand.  Efficiently managed the promotional campaign of Sony on all-India basis with increase in sales & increase in walk-in customers at stores. Successfully managed projects for clients like Sony India, GPI, HDFC Bank, and Microsoft.

 Handling project planning, management & execution, undertaking costing for various projects and securing project cost approvals from clients. Gathering client requirements, proposing business solutions and generating business.Major Attainments Essayed a major role in the successful execution of 5-city Nutrilite Marathon & Rally.  Played a major role in coordinating & executing international events at Dubai, Singapore & Colombo. Merit of successfully handling assignments for clients like Amway India, UP Tourism, GSK, ICI Paints, GPI, Aviva, Maruti, Seagate and Canon.

 Heading complete operations in U.P. encompassing client interaction & coordination, budgeting & planning various events, and executing promotion strategies.  Overseeing PR activities & liasing with local authorities in 20 cities in U.P. for organising events.  Ensuring timely revenue collection, and preparing P&L statements & MIS reports pertaining to Event.Major Attainments Steered the successful turnaround of the region from loss making cities into profit centres by curtailing expenses.  Credited with introduction of budgeting system in the organisation thus increasing the profitability. Successfully managed an event at Varanasi, which was attended by over 1700 people in a venue capacity of 600. Revamped Depot Operations by institutionalising systems for stock management, stock indenting & monitoring of sale.

 Liaising with customers, addressing their queries and handling activation of services as well as retention for the new subscriber base. Implementing promotional activities for SRN & Call Centre Feature. Making corporate presentations to promote the services to the corporate organisations and bag deals. Contributing towards planning of promotional strategies & budgeting.Major Attainments Merit for representing the branch at HO in the customer meet. Provided vital support to the branch in achieving 106% renewal collection rate.