-Spearheading 10+ product launches across portfolios consisting of CRM, digital journeys, digital lending, AI/ML platforms and more through development of messaging, positioning, branding, persona product alignment, sales collateral, campaign assets and more. -Creating product marketing owned assets, including 35+ campaign copies, 50+ case studies, 30+ webcopy, 50+ blog posts, 10+ whitepapers, 35+ brochures, 20+ flyers, 10+ product battlecards, as well as managing the website, across 10+ product portfolios. -Leveraging business value propositions to drive product awareness into immersive use cases, storyboards, solution showcases to create high impact outcomes.-Evangelizing the brand and products in the community across end-users, employees, partners, media, analysts, and more to enhance brand visibility.-Using competitive intelligence to develop counter strategies to neutralize competitive influence on customer buying decisions.-Assisting the analyst relations team to execute a robust engagement program to achieve better mindshare & appropriate quadrant placement. -Submitting award winning case studies and RFIs including IBS Intelligence ,Asian Banker, Express IT Award and more. -Driving content that supports events, webinars incl. agenda, theme, keynotes, flyers, mailers, collaterals, standee creatives and more. -Increasing brand penetration and generating high quality leads from chosen accounts by defining and executing multichannel, global marketing campaigns that have 40%+ engagement rates and generates 50+ MQLs p/m that results in 60+ opportunities p/q.-Collaborating cross-functionally with 5+ departments including sales, sales development, product development and other teams across the world to build alignment around the go-to-market strategies.

- Delivered 6+ high quality blogs, articles per month across various industries such as IT, healthcare, organic living, technology, logistics, education etc.- Analyzed customer requirements and created tailored web content, press releases, social media posts, email campaigns and online classifieds.- Understood the customer’s business and research objectives.

Major Clients:1. Internet Design Zone, Mumbai, India► Wrote articles for websites.► Worked with internal team to produce content.2. JB Creative Marketing, London, UK► Wrote marketing information articles.► Created Press Releases.

- Understood the requirements of South Korean exporters, Indian buyers and maintained contact, lead databases.- Conducted market research and drove marketing content for South Korean exporters.- Participated in delegation meetings.

- Resolved IT related issues through remote & on call assistance, tracked tickets under ETA and kept it under defined levels.- Coordinated with third party vendors like Tata Telecommunications (IND), AT&T, Rackspace, Central Computers (US) for project related issues.- Drove content for knowledge base in the IT Department.

- Created user accounts in mainframe, ADS.- Resolved user account, access issues.- Collaborated with client Willis Trinity London IT team for resolutions.