• Give strategic advice and report results and findings.• Keep all relevant stakeholders informed of developments with company’s objectives.• Manage resources, including the attracting, hiring and retention of personnel.• Ensure employees move in the same strategic direction to achieve its mission.• Create and report on business plans, monitoring its efficacy and progress.• Research and implement new initiatives to drive revenue, lower operating costs while maintain quality products that are competitive, while delivering excellent customer support.• Continuous monitoring of the annual budget and ensure that sales targets are met.• Manage and report on the effective implementation of a marketing strategy to maintain market relevance and promote products and services to increase sales.• Manage key personnel, clients and service providers.• Maintain the quality of services, customer support and level of service in line with service level agreements and other retention strategies.• Promote the wellness of staff and implementing policies in line with labor legislation and health and safety guidelines to create a diverse and positive working environment.• Preparation of annual reports and attending/presenting at management meetings.