- Developed and executed the content strategy - Created detailed briefs, wrote, and edited high-quality blog content- Conceptualized, developed, and executed an improved newsletter strategy- Conducted a website copy overhaul to align with business objectives and address the pain points and desires of our target audience, enhancing product positioning and marketability in the US market- Established brand presence on various social media channels

- Developed and executed SEO strategies for both B2B and B2C markets- Developed comprehensive content strategies, from conception to execution- Managed a team of writers to ensure consistent content quality and output- Created detailed briefs, wrote, and edited high-quality blog content- Collaborated with cross-functional teams, including design and product, to align content with overall business goals- Successfully managed a domain migration, maintaining SERP positions and subsequently growing organic traffic- Developed and executed marketing campaigns for product launches- Established a strong online brand presence across all major acquisition channels

- Developed and executed SEO strategies for 11 websites under the Goalry brand - Managed a team of writers, editors and web publishers- Created detailed briefs, wrote, and edited high-quality blog content- Developed comprehensive content, including textual and visual materials, to support the B2B2C segment of the business.- Created detailed guides, marketing kits, and starter kits to facilitate partner success and alignment.- Assisted in crafting effective email communications and streamlined the onboarding process for partners.- Compiled thorough documentation to support partner onboarding and ensure a smooth integration.- Designed and produced marketing promotional materials to enhance partner engagement and drive collaboration.