A Marketing Technology rocketship, with 8X growth in customers and over 15X+ growth in revenue.

- Led the P&L, strategy, and execution of $50M+ direct-to-consumer games studio, including Branding, Product Growth, Customer Acquisition, CRM & Lifecycle Marketing, Marketing Ops, and Analytics. - Delivered 45% growth in revenue and 80% growth in customer acquisition within 12 months of hire by revamping the marketing strategy, processes, marketing technology, and hiring best-in-class talent. - Drove 40% higher LTV by developing and executing an innovative lifecycle marketing strategy focused on refined customer segmentation, advanced incentive programs, new growth features, and campaign.- Headed a 60+ employees’ business unit with distributed teams spread across the globe.

- Grew LTV by more than 80% over three years by designing and implementing a new lifecycle marketing strategy leveraging traditional channels like Email, Push, SMS, Direct Mail, and advanced channels such as personalized in-app messaging. - Built a marketing operation org and technology that supported the orchestration of hundreds of dynamic triggered creative and personalized marketing campaigns every month. - Partnered closely with Product, UX, Analytics, and other Marketing teams to launch new growth features, campaigns, and incentives.- Developed and coached the marketing department from a 2-person team to a 25-person execution-focused and profitable operation.

- Conducted growth experiments, A/B, and multivariate tests, funnel analysis with a proven track record of 25% growth in conversion from sign-up to paying users within 12 months of hire.- Led Web Analytics, CRO tools, Conversion Optimization, and Customer Segmentation.

- Led growth analytics encompassing Product, Marketing, Scale, and Monetization across all regions. - Owned end-to-end analytics workflow, including defining success, generating insights and hypotheses, performance metrics, partnering cross-functionally with all relevant teams, creating impactful dashboards and reports, and developing scalable analytics solutions and data models.