I have set up and managed web analytics frameworks, ensuring accurate data collection and insightful reporting. My role included configuring tracking codes, deploying tags, and resolving issues to enhance user experience. This work has supported data-driven decision-making and contributed to business growth through improved digital performance analysis.One of my primary responsibilities was managing marketing channels, where I configured and analyzed different channels to track the effectiveness of marketing campaigns.Also working on analyzing the e-commerce journey. I utilized Adobe Analytics to track and evaluate user behavior from the initial visit through to purchase completion. This included setting up comprehensive e-commerce reports, identifying drop-off points, and providing actionable recommendations to improve conversion rates. Through these efforts, I contributed to optimizing the overall digital marketing strategy and enhancing the user experience, ultimately driving better business outcomes.

ADOBE CAMPAIGN CLASSIC, CREATING EMAIL CAMPAIGN, CREATING DELIVERY TEMPLATE USING HTML, CSS, CREATING TECHNICAL WORKFLOW, WEBAPP