Helping brands, product manufacturers and large corporations to build, grow and optimize their eCommerce and digital sales channels, including Amazon, direct to consumer websites and other online retailers and marketplaces. Services include:- Ecommerce set up and ongoing sales optimization on: Amazon Seller Central, Amazon Vendor Central, other online marketplaces, major retailers' websites, and own ecommerce enabled website (brand website)- Ecommerce strategy, business planning, marketing and logistics/ops planning, market research and analysis- Sales representation into the leading retailers' websites (wholesale, drop shipping / endless aisle / V2C) - onsite sales and promotions optimization: ensuring product exposure and findability on marketplaces and retailers websites through search, browse, promotions, merchandising and paid placements- UX, digital product and conversion optimization (mobile and web)- Digital Marketing (ecommerce and conversion focused, including search, affiliates, email, social, display and more) - Product content and production (photography, copy, video etc) - other support (feeds, online inventory and content management solutions and more)

Headed the digital/channel marketing, promotions, production/site ops, endless aisle & new ventures teams (over 35 reports.)Drove the turnaround strategy, operations, execution and optimization of a $20 million online and omnichannel demand generation budget to aggressively grow engagement and ROI through all digital channels including: SEM, Email, Affiliates, Social, Display, retargeting, digital flyers, on site promotions, optimization, monetization and more.

Leading the online sales, demand generation, digital marketing / acquisition, affiliate marketing, SEO, SEM, marketplace ecommerce (eBay, Amazon etc.), promotions, digital experience and product management teams to fuel the aggressive growth of e-commerce at The Source, one of Canada’s leading Consumer Electronics and Wireless retailers.Was also central in leadership team for mega projects such the creation of a brand new website and eCommerce re-platforming (to be launched in 2015)

RedFlagDeals is the largest website in Canada for deals, coupons, flyers and location based deals.RedFlagDeals is also the largest online community of active forum members who share and discuss deals and many other related topics.

Online distribution network for restaurant discounts in New York City

eCommerce and Online Strategy Consulting.Worked with numerous companies in the hospitality industry to improve their performance in the areas of eCommerce, online marketing, sales, electronic / internet distribution and online revenue/yield management.