Bob Anstine Email & Phone Number

Greater New York City Area

Recent assignments include developing a market assessment and brand positioning for a SAAS start up seeking its initial round of funding. Prior to that I worked with a fast-growing outsource service provider to strengthen its position and brand in its marketplace. I collaborated with the client to update its brand strategy and drive communications.

Greater New York City Area

Work with senior management teams to develop and execute successful strategic and marketing plans.Align marketing programs and tactics with business strategy and customer needs. Increase speed to market for programs and product launches.Streamline new product development process using a stage gate process linked to market trends, customer needs and.

Greater New York City Area

Developed Go To Market plan with leadership team, focused on implementing vision to transform company in response to changes in printing and communications technologies.Generated growth strategies built upon innovative printing and communications technologies, and the key marketing & sales initiatives to implement them.Created multi-touch marketing.

Fractional CMO delivering growth for midsize companies – marketing strategy, planning and executionWorked with CEO and management team of Commercial Printer to develop growth strategies to transform the business driven by changes in print and communications technologies. Led development of the company's Go To Market Plan charting key initiatives to drive.

• Responsible for developing and executing marketing strategy for a $300MM global manufacturer of disposable food packaging and tableware sold to the consumer, foodservice, supermarket and processor channels.
• Rebuilt and restructured marketing team to drive accountability across customer channels and product lines. Aligned programs and tactics with business strategy and customer needs. Increased speed to market for programs.
• Took lead role in developing Five Year Strategic Plan that charted double digit growth in sales and earnings across key channels and product categories.
• Developed streamlined new product development process featuring clear roles and responsi-bilities, with improved linkage to customer needs, market trends, business strategy and global supply chain between North America.
• Led team that launched four new lines of packaging targeting the foodservice, supermarket and processor channels with first year sales target of $11MM.

• Recent projects include:Restructured 35-member Channel Marketing team of global manufacturer of musical instruments to reach new channels and improve alignment with business priorities. Results Achieved -
• Restructured Channel Marketing Team and developed joint promotional programs with distributors and retailers to build store traffic and strengthen brand awareness among target consumers.
• Launched aggressive co-op sponsorship programs with concert, festival and artist promotions.
• Strengthened social media presence through online marketing programs and enhanced website.Developed five-year strategic market development plan for global beverage manufacturer to accomplish growth objectives in line.
• Presented five-year plan that identified growth opportunities to triple the foodservice business through a combination of organic growth, new product development, and acquisition.
• Defined key trends and implications for the business through market data collection and analysis.

Built Marketing, Business Development and Innovation teams across the global consumer packaging businesses in a challenging economic and competitive environment. Led the Shorewood organization in developing strategies to create value, drive revenue and sales growth. Created global team to lead all innovation efforts across the Shorewood business..

• Revitalized Foodservice business marketing efforts, improving planning and research initiatives, customer stratification, value management and revised contract pricing strategy with key chain restaurant customers.
• Developed Foodservice contract pricing restructuring initiative that closed $25mm raw material cost gap over 18 months and helped return business to profitability.

• Created 15-member global marketing team in Beverage Packaging to lead marketing efforts across regions.
• Implemented Beverage Packaging “Total Packaging Solutions” value proposition supported doubling of earnings to $40mm combined with 18% ROI. Recognized as “Best in IP” for planning and sales execution.

Parsippany, NJ

• Managed P&L and drove revenue and profit growth of Oreo®, Ritz®, Cream of Wheat® and eggbeaters® at leading foodservice restaurant chain customers and distributors. Created results through strong marketing, promotion.
• Created aggressive plan against primary competitor Keebler to recover share at distributors. Bundled high-margin brands with multi-year contract pricing on Premium® saltines to improve purchasing profitability. Gained.
• Launched new products with cross-company retail collaboration: McDonald’s Oreo® McFlurry desserts, Dreyer’s Oreo® Cookies and Cream ice cream, and Cream of Wheat® In-A-Cup single serve hot cereals. Licensed handheld.
• Collaborated with corporate M&A and consumer business teams to package eggbeaters® business for divestiture.

White Plains, NY

• Managed P&L of leading coffee and dessert brands.
• Developed, launched and managed proprietary coffee brewing equipment program that generated over $20MM incremental revenue.
• Created gourmet coffee marketing plan based on early identification of consumer trends and developed economic model for foodservice channels.
• Developed ‘Folgers Defense’ integrated trade program linking coffee brands with equipment and service programs for hotel & restaurant customers, and coffee distributors. Reversed decline in market share and gained 2.

Los Angeles, CA

Rapid advancement through sales and brand management positions of increasing responsibility in the Carnation foodservice products division.Product Manager and Sales Representative positions, managed P&L responsibility for $100MM frozen potato and tomato products businesses.

Mba, Marketing & Finance

Ba, Economics & International Relations