Rebecca Anthone Email & Phone Number

Horseheads, NY, US

New York, New York

Adjunct Communications Instructor at Canisius College for a course titled PR: Principles & Practices

Greater New York City Area

• Manage clients' organic social media and content marketing needs
• Create monthly content editorial calendars
• Manage social media scheduling platforms, such as Planable and Sociabble
• Analyze social media posts' performances using tools like Facebook Business Manager, LinkedIn Analytics, Twitter Analytics and Socialbakers
• Generate monthly social media results reports, which include insights gained from posts' performances, key recommendations etc.
• Provide strategic counsel to clients regarding ways to optimize social media campaigns

Syracuse, New York Area

• Conducted interviews and create preview packages using Adobe Premiere for women’s basketball, men’s basketball, men’s soccer and women’s lacrosse
• Posted video content on YouTube and other social media outlets
• Designed GIFs using Adobe Photoshop
• Recorded and create game highlight reels of men’s basketball games
• Edited in-game photos for social media

Syracuse, New York Area

• Conducted market research, wrote press releases and media advisories for entertainment, education and consumer products
• Created social media and editorial calendars
• Curated website content
• Revised media lists using Cision
• Created a crisis management plan
• Facilitated client meetings/brainstorming sessions

• Planned annual events
• Raised funds for the foundation and community programs
• Initiated community outreach, developed social media content and requested donation requests for programs and events
• Crafted and uploaded recipes to Healthy Options Buffalo website

• Developed workout/practice regimens for swimmers 3-18 years old
• Assessed each participants’s ability and made stroke adjustments specific to each person
• Promoted cohesion and sportsmanship within a group of 100 swimmers

300 Harlem Road West Seneca, NY

• Wrote and distributed press releases for annual events
• Managed donor outreach through traditional and digital communication
• Coordinated annual events, raising funds to directly benefit the local chapter

Buffalo/Niagara, New York Area

Taught kids (ages 10-14) entrepreneurial skills during after school programs at various locations in the city of Buffalo. I helped them design t-shirts to sell around Buffalo while also covering a wide range of subjects from business plans and branding to intellectual property and ethics.

Buffalo/Niagara, New York Area

• Planned annual events
• Raised funds for the foundation and community programs
• Initiated community outreach, developed social media content and requested donation requests for programs and events
• Crafted and uploaded recipes to Healthy Options Buffalo website
• Promoted to temporary position as a result of exemplary performance (May 2018- June 2018)

4545 Transit Rd. Suite 750

• Directed on-air coverage for The Taste of Buffalo Conference
• Interviewed local leaders including Buffalo Mayor Byron Brown and Tops Market President Frank Curci
• Liaison to weekly gameshow contestants
• Managed social media

Buffalo/Niagara, New York Area

• Coordinated National Trade Show logistics and details for Vermed ECG Electrodes
• Designed competitor SWOT analyses within medical manufacturing industry to support product development
• Created Trends Report, used to inform all Vermed employees of the 2015 summer trends

Master'S Degree, Public Relations, Sports Communications Emphasis

Bachelor Of Science - Bs, Communication Studies And Sports Journalism