Ranujan Sivakumar Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Brampton, Ontario, Canada

Expanded within the marketing team at Canon Canada joining the web operations team with email marketing and maintenance for Sales Force Marketing Cloud and Sales Cloud.• Lead for all marketing emails and messages for Canon Canada from product launches, eStore and new campaigns.• Support product planning and development of new offerings and enhancements to drive business benefits through our email platform.• Develop reporting and dashboards to communicate campaign and marketing effectiveness for all of Canon Canada’s email.• Campaign creation on Sales cloud for future emails and reports. • Lead the execution of digital channel growth roadmap, working collaboratively with cross-functional and agency teams to execute on time and on budget, measure results and optimize performance

Brampton, Ontario, Canada

- Deep knowledge of eCommerce and retail platform for Canadian retailers such as Amazon, Staples, Walmart, Best Buy, The Source, London Drugs and Canon’s distributors.- Responsible for all of Canon Canada’s products on dealer sites with copywriting, website maintenance, digital merchandising and content creation.- Managed the end-to-end development of Web Collage/Syndigo and Amazon Vendor Central content such as writing, editing, and publishing content to maintain best-in-class pages and content.- eCommerce management on Amazon.ca for Canon Canada which includes online product audits, keyword search marketing, improving the end-customer experience on Amazon, managing and planning product launches and setups.- Overseeing ongoing page content updates and maintenance of Canon dealer sites.- Successfully executed over 15 printer and camera launches for Canon Canada. Developed marketing plans for product launches, covering internal communications, marketing collateral, external promotion (email, canon.ca, social, ads, retailer support)- Responsible for gathering new item set up information for detail pages, brands stores and merchandising banners. Collaborated with cross-functional teams to secure library of assets [images, rich consumer content] for key product by leveraging existing content and by building new content.- In-Store marketing materials and displays for over 15 Canon Canada dealers such as packaging design projects for printers, cameras and inks, execution of in-store endcaps and displays, and managing 2 of Canon’s merchandising vendors for Best Buy, Staples, and Walmart. - Leading the development of marketing collateral, including predisclosures, brochures, web content and display material ensuring valid, current and accurate content for both the camera and printer category for Canon Canada. - Lead for Canon Canada’s Brampton Showroom ITCG division including new product proposals, content, and visitor presentations.

Toronto, Canada Area

Monitoring and managing Taknology’s e-commerce accounts, with over 350 SKUs: Staples Canada,The Shopping Choice, Walmart Canada, Helix Global Solutions Helix Global Solutions, Best Buy, VisionsElectronics, Giant Tiger, The Home Depot. • Responsible for planning and selling the company’s products to all eCommerce platforms. • Generated an increase of over 1 million in revenue from 2017 to 2018, with a projected 31%increase for 2019. • Creating content for all eCommerce accounts which include product descriptions, specifications andimages. • Managing monthly promotional campaigns for all of Taknology’s eCommerce accounts: productpromotions, marketing preparations for vendors. And tracking KPIs. • Administer and monitor ongoing web maintenance, and audits for eCommerce products, banners,product descriptions and pricing, promotions, inventory, and sales figures with dropship vendors. • Oversaw and coordinated with online vendors for enhanced landing pages, category pages, searchresults and product details pages • Research for content, products, and brands, marketing avenues and new business opportunities • Leverage data and insights to maintain and monitor customer habits, and buying trends which willhelp meet e-commerce traffic and sales targets • Proficient in the following eCommerce software: Staples Exchange, Vendor Net, Kibo, Sage BusinessVision & Commerce Hub. • Leading Taknology’s sales team in product knowledge through product training seminars and handson tutorials of Taknology’s electronic brands such as Canon, Epson, Casio, and Brother.

Toronto, Canada Area

Handled sales representative training: preparing presentations on products and product launches(Printers, scanners, cameras, voice recorders in conjunction with the brands Taknology carriesCanon, Casio, Epson, Brother.• Prepared presentation materials, trade shows, customer communications, and created marketingplans. Prepared sales team for tradeshows: Group Millennium Micro, PCM B2B event, CDWfloor walks, Staples Business show.• Producing e-blast flyers on a monthly basis for each of Taknology’s brands.• Managing Taknology’s showroom with various vendors such as Canon, Olympus, Casio, Brotherby restructuring, new product setup, and digital content for the showroom.• Social media management for Taknology: Facebook, Twitter, Instagram enhancing in vendor andmanufacturer engagement• Email news blasts for internal staff and clients: Mailchimp email lists, preparation of newslettersto our different types of clients (B2B, consumers, buying group)

Toronto, Canada Area

• In charge of the social media accounts associated OPIRG at York• Developed effective messaging using language, graphics and marketing collateral.• Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.• Created blogs and informational sessions for students around campus, as well as proofreading tasks for students who wanted their material on OPIRG's WordPress or informational website. • Created key Internet marketing activities to acquire and retain new clients through email campaigns, affiliate marketing, and social media.• Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.• Facilitated and coordinated innovative, creative and effective communications campaigns for OPIRG's social media outlets.• Recruit volunteers through awareness campaigns, as well as face-to-face interactions with students and volunteers around the North York area. • Communications audit and recommendations reports about OPIRG to the board of directors