Xyte’s Device Cloud enables equipment and device manufacturers to cloudify, service, support, and commercialize their connected devices, all in one place.Whether you’re manufacturing video displays, trucks, or 3D printers, our full-stack Device Cloud allows you to manage your connected device business end-to-end.

Arti democratizes the use of augmented reality (AR) and real-time graphics for engaging storytelling everywhere.• Set up the product management function and practices, agile planning and development (in coordination with VP R&D).• Transformation from one-off POCs / projects to a single, coherent, reliable product. • Launched AI / ML video scene analysis initiative.• Focus shift to video creators market: user research to identify early adopter segments.• Hands on + managing a Product/3D expert and the UX/UI function.• Worked with CEO on Arti's 3 years business plan and business model.• Management team member reporting to the CEO; presented in board meetings.

Codefresh’s mission is to become a next-generation DevOps automation platform that helps enterprises confidently ship cloud-native applications faster.• Set-up Codefresh’s all-new product management function including training and coaching a team of 3 Product Owners, product management practices, scaled agile transformation (in coordination with VP R&D).• Initiated data analytics transformation including executive BI dashboards and in-product analytics.• Defined a new pricing strategy and business model based on perceived customer value.• Lead an executive team offsite to agree on 2021 strategy, goals and roadmap.• Management team member reporting to the CEO; presented in board meetings.

Contguard’s mission is to become a single source of truth for goods in transit, based on an innovative IoT-based data analytics solution. • Defined from scratch and implemented Contguard’s product vision, strategy, and roadmap in conjunction with business plans and technology development.• Peer decisions with VP R&D on tech strategy and architecture.• Day-to-day definition and development support of product features, logic and algorithms.• Defined product value proposition, customer ROI model, value messaging and pricing.• Thought partner to the business team; participated in sales, customer-facing and business development meetings; investors pitches; go-to-market approach.• Management team member reporting to the CEO; presented in board meetings.• Hands on + Managing a UX Architect and Product Manager.

Consumer Physics’ empowers consumers and businesses to learn about the makeup of materials anytime, anywhere by using SCiO - the world’s smallest most affordable NIR spectrometer.• Head of product for SCiO’s consumer use cases, including B2C and B2B2C products and applications. Bringing together business development and product development efforts.• Collaboratively developed the Company’s short and long term consumer strategy.• Participated in Stanford’s design school Design thinking bootcamp and implemented the methodology in ongoing work (User research, Rapid prototype etc.).• Researching, defining and building consumer use cases in domains such as: Skin Care, Health and Fitness, Anti-counterfeit, Food and Nutrition.• Hands on product owner for an agile development team working in scrum methodology.• Participating in all Business development efforts to integrate SCiO into mobile phones, accessories, appliances and 3rd party mobile applications, including ongoing collaboration with Analog Devices and several business meetings in China.

ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. • Product Director for the demand side (advertising), focused on mobile user acquisition, campaign management and optimization, internal and external management tools.• Main users: Performance advertisers and internal operational teams.• Led a team of product managers, with a dedicated R&D group.• Together with the business stakeholders, defined and executed the demand side business strategy and product roadmap.• Defined product requirements and specifications, and oversaw the product development (agile/scrum sprints).• Worked collaboratively with the product group, R&D leads and business leads to drive the demand side agenda.

Supersonic is the mobile monetization and marketing platform trusted by the world's top publishers and advertisers. In 2015 Supersonic merged with ironSource to create the world’s largest independent platform for mobile monetization, analytics and distribution. • Directly reporting to COO & co founder.• Created and managed Supersonic’s strategic product roadmap, working closely with the business leaders, R&D and the product organization.• Established and led CxO and VP weekly forum discussing product priorities in view of business strategy.• Contributed to main products design and specifications (eg. SSP, Delivery server, Campaign management).• Communicated the product roadmap company wide, and in preparation for the merge with ironSource.• Established yearly and quarterly product roadmap planning process, including allocation of R&D capacity per initiative. Established product management cycle across teams (from need to impact).• Thought partner to PMs, R&D leads, Business leads and COO.

“Compass Supply Chain” is a SaaS/Data Analytics start-up within McKinsey Solutions, based on McKinsey’s proprietary knowledge. The Compass solution supports businesses in meeting their financial goals, by enabling ongoing informed supply chain decisions. It connects forward looking data from production, supply chain, finance, sales and marketing to provide a combined outlook of operational and financial KPIs - at the strategic and tactical/granular levels. The Solution is used by the top management and at the operational level.As Co-Founder/COO of Compass, managed many aspects of founding a new business, shifted focus as needed across 2 products and various activities:• General management: Developed a comprehensive business model and yearly/monthly plans, detailed product pricing, P&L and budget tracking, integrated workplans, board communication• Product ownership, working closely with tech PM: Product definition and prioritization (Use cases / MVP / Roadmap / Usability Prototype / Platform used), ongoing development monitoring and guidance, product delivery and support approach• Business Development: Go to market approach, marketing and sales activities, cooperation with 3rd parties• International people leadership: Matrix managing and coaching a multi-national team of ~15 people, core team based in Hong Kong, India, US and across EuropeAchievement: Development of product from concept to a successful paid client pilot within a year.

• Managed projects for leading global firms, Israeli market leaders and the Public Sector • Led programs aimed for operations excellence and business strategy improvements • Worked in Israel and across Europe (Germany, UK) and Africa (South Africa, Ghana)• Led teams of 2-4 consultants as well as client teams to deliver and support results and implement recommendations under tight deadlines (typically 1-6 months projects)• Built client capabilities and skills, worked directly with senior client management (CxOs) as well as with the working level / shop floor• Diverse industry experience including: IT services, Internet, Defense, Semiconductors, Consumer goods, Retail, Chemicals, Pharmaceuticals, Banking and Insurance• Deep functional experience including: Growth strategy and market analysis, Operational performance transformation, Lean manufacturing and maintenance, Energy efficiency, Supply chain optimization, Procurement, Service operations

• Led several full-cycle small-to-medium scale R&D projects; matrix managing a multi-disciplinary team of 15-20 workers (e.g., electronic development, industrial design, production)• Worked under tight deadlines (e.g., 1-3 months from concept to integrated product)• Identified the need for, and defined, the division's project management methodology• Technical product manager, responsible for the roadmap, version releases and modifications of a miniature wireless communication system

• Full cycle planning and development of miniature wireless communication systems• Hands-on experience with: System design, Logic circuit board design, DSP software development (C), VHDL, Testing / QA, Documentation and System handover to manufacturing

• Responsible for the intelligence research and technical analysis of complex weapon systems• Steered industry research for the IAF• Relevant technical fields included: RADAR, Simulations, Homing and guidance, Electro-optics• Participated in several international professional meetings