I lead marketing and e-commerce at CDW, a global provider of full-stack technology solutions and services. My role is to drive brand awareness, lead generation, e-commerce growth, customer loyalty and retention across multiple channels, leveraging segmentation data, MarTech, and innovation via AI. I have a proven track record of delivering results in diverse and dynamic industries, such as automotive, technology, and banking. I have successfully launched global and regional brands, e-commerce platforms, and digital products, while optimizing performance and ROI. I have also built and empowered high-performing teams, fostering a culture of collaboration, diversity, and excellence. I am passionate about mentoring and developing the next generation of talent, with a focus on DEI. Additionally, I have served on the board and advised public and private companies, as well as startups, on their marketing and digital strategies.