Deliver sound leadership of strategy development, planning and implementation of integrated marketing programs comprised of direct mail, social media, internet marketing, email campaigns, telemarketing programs and one-to-one networking. Draft annual marketing budget and ensure diligent administration in support of financial objectives. Spearhead design of websites, brochures and marketing collateral, presentations. Drive branding and positioning including identifying and selecting vendors, maintaining relationships with consultants, coordinating market research, and budget development.- Significantly improved lead generation which let to overall expansion in a mature market.- Established key metrics and generated reports that clearly outlined effectiveness of sales and marketing programs for review by senior management.- Achieved a successful redesign of the corporate website, including content management.- Successfully repositioned the company as a green, sustainable service provider.- Oversaw the implementation of a CRM solution which increased sales efficiencies.

Played an essential support role in a variety of marketing functions in a high-energy, start-up environment. Conducted a market research and analysis project to highlight competitive trends and help positioning efforts.Guided development of an intranet for the sales team that eased access to new marketing materials.

Provided skillful management of store operations at multiple locations on a daily basis. Supervised and trained 30 employees from diverse backgrounds. Directed inventory management and control.- Significantly contributed to increased sales. Recognized as the highest grossing store in the region. - Substantially raised customer satisfaction levels.- Achieved savings via a decrease in inventory loss.