Joel Rao Email & Phone Number

Kenya

Cape Town, Western Cape, Za

London, Gb

iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, mobile strategy, video, conversion optimization and affiliates. In East Africa, partnering with clients such as Diageo, General Motors, ICEA, Coca-Cola and Microsoft, iProspect has been named the “Best Agency for Performance Marketing” by iMedia, and represents more retailers on Internet Retailer’s Top 500 List than any other agency.

Johannesburg, Za

Africa Creative Agency has mastered the business of entertainment in Africa. We've strategically established a network within Africa and across continents: relationships that best serve our partners, employees, and highly influential clients in music, film & TV, publishing, comedy, live events and content creation. Immersed the entertainment industry, Africa Creative Industry not only boasts the best clients in the industry. The company is backed by a team of experts in their respective fields: carefully selected minds in entertainment, creative ability, business and strategy. We know our market, believe in the continent of Africa; and serve it with excellence, from global experience.

London, Central London, Gb

Incubeta, a Digital Marketing Performance specialist company (we are paid only on beating agreed targets/beating current metrics – so not the typical percentage of spend models) focused on search, media and digital strategy.Incubeta is the dominant performance digital media specialist in the world with revenues in excess of $10 million a year, founded in 2003 by Vinny Lingham (2006 Top Young ICT Entrepreneur in Africa )with the likes of Mark Shuttleworth and the Oppenheimer family as shareholders. We are a focused Paid Search specialist with a team of 43, proprietary technology, an excellent performance based track record, strong pricing algorithms and a blue chip client list. We specialize in keyword level bidding on long tail campaigns (up to 1 million + SKUs, 5 000 000+ keywords).Our head office and operations are based in Cape Town, South Africa with business development offices in San Diego, London and Sydney, Kenya and Nigeria.We are judged by the company we keep – clients include the likes of Walmart, Expedia, Zappos and in SA the likes of Kalahari, Kulula, Hollard, Europcar, Protea Hotels and South African Tourism amongst others.

Nairobi, Ke

Smoke Signal has positioned itself as the leading trans-media storytelling tech company across East Africa. Mobilizing hybrid, content publishing and sleek advertising strategies.Key Directives• Develop and grow existing digital client base. • Digital strategy optimization and quantitative analysis for advertisers. • Development & management of digital media buying strategy for brands online monetization.• Direct digital media group for comprehensive quantitative outputs for end users.

New York, Ny, Us

Heading OgilvyOne Digital Media I was tasked with setting up digital media buying operations across 27 countries across sub-Saharan Africa. I had the opportunity of leading digital buying and analysis operations for some of the biggest brands in Africa including Airtel Africa, Unilever, Coca-Cola, Standard Chartered Bank, Nestlé, KFC and more than half a dozen other major brands.

Singapore, Sg

The InMobi Account Management team focuses on Ad Sales working with agencies/brands for the growth and quality of its mobile advertising network. Key Responsibilities:Achieving revenue targets from existing and new accounts (Ad Sales) from the given region.- Forecasting and preparing revenue numbers- Monitoring the achievements against the targetGrowing existing advertisers- Account &Territory management & optimization for existing advertisers. - Conduct customer trainings, workshops, develop case studies.- Diversifying Advertiser Segments, Country mixNetwork Analysis of Advertisers Spend to decipher new trends & segments.- Liaise with current advertisers to figure out pain points & resolve it- Co-ordination with publisher, marketing teams to come up with useful network analysis.

Singapore, Sg

- Core responsibility is to provide analysis and insight into network performance to help drive strategic decisions. - Analyzing various forms of structured and unstructured data from often-disparate sources related to the network to identify revenue opportunities, help set pricing guidelines and maximise revenue. - Ensuring that the Africa team is able to move from observing changes in network metrics to understanding and controlling the factors that influence them. - Working with leaders of the business in the region on new initiatives using my data-driven insight to contribute to strategic and business planning.Responsibilities:• Develop robust monitoring systems to measure network performance and provide insights using internal tools extensively. • Evaluate network efficiency and make recommendations on revenue maximization• Structure complex and ambiguous data for senior leaders to drive business decisions.• Provide clear and accurate information to all levels of the organisation to drive the business forward• Work with regional leadership team to define, set and communicate strategic and operational plans on quarterly and annual basis.

Madrid, Es

Formulating and Implementing Strategy around penetrating the Online Market in Mexico and wider Latin America. Leading a Project team in the re-development of a Business Intelligent online system based on the Balance Score Card Tool in collaboration with companies based in Mexico and the Silicon Valley in the United States.Formulation and Implementation of strategy of transferring AIESEC Mexico's Online business Strategy into Social media and Ultimately implementation of the 1st Ever Media Center Globally on Social Media.

Montreal, Quebec, Ca

Leading a virtual team around the African Region to embrace information Management practices through available technology and at the same time having them embrace proper communication structures within their respective countries.It also involves training other Information Managers & Communication responsibles around the African Continent on how to efficiently use this technology.

Montreal, Quebec, Ca

Charged with the duty of spearheading communications internally within the organisation as well as managing the channels used to communicate. Also tasked with the development and management of the AIESEC Kenya website.As regards information management, managing knowledge libraries and information resources relevant to the learning of members in the organization.

Montreal, Quebec, Ca

Responsible for conceptualizing, developing and managing a virtual conference platform that was implemented at the East African Pioneers Conference 2009 and dubbed PIONEERS LIVE! Functionality included were :- LIVE conference broadcasting on the sessions that took place.- Interactive chat platform where virtual delegates could participate LIVE as they watched the LIVE broadcast.Successs :- Over 548 Virtual delegates participated LIVE during the conferences generating 1000's of hits on the LIVE site.

Cape Town, Za

Tasked with providing and implementing strategy as far as introducing Mocality, a startup, for online and SMS based brand positioning (for businesses in Nairobi) and marketing for business in Kenya. Apart from that I also had the opportunity to contribute ideas into adding new technical features and test them before they were rolled out to the market.

I was charged with the task of leading a team within the portfolio to market the Work Abroad Program to companies in Kenya who carried out exchange programs but had the potential to take up AIESEC's unique exchange program

London, Gb

Tasked in leading a team to organize an event for Barclays Bank that needed to raise money for secondary schools in Kenya that needed Science labs.I had the job of getting corporate sponsors to come and participate in the event. KES.23 Million (230,000 Euros) in donations and we were able to get corporates to give KES.25 million in donations.I was also able to give an online marketing strategy for the event which worked to our advantage.

Executive Program, E-Commerce/Electronic Commerce

Business Information Technology, Information Technology, Business