Raouf Fadaie Email & Phone Number

• Move the Creative was a self-created employee and customer branding business that assisted SMBs and SMEs in solving their needs for positioning, marketing and development.
• Conducted a 20 million market-size analysis to estimate the revenue of three scenarios, and saved 70 percent of future expenses of marketing and business development as a result.
• Reduced monthly media spending by 30 percent through budget control of digital vendors on a centralized marketing/advertising process… Show more Move the Creative was a self-created employee and customer branding.
• Reduced monthly media spending by 30 percent through budget control of digital vendors on a centralized marketing/advertising process end-to-end app plus Instagram/the web for launch campaigns.
• Implemented and monitored modern marketing communication services for clients while gaining over 7,000 new users for the app in five days.
• Interviewed 50+ managers and their direct reports across 11 branches for a health and wellness client, and provided 40-minute training sessions on branding to both fitness trainers and branch managers.

Tehran, Tehran Province, Iran

• Collaborated with three different product teams and two project managers to establish and monitor daily outcomes, including three or four single pages for apps and websites.
• Developed six brand names and three corporate identity brands in different online/print mediums.Prototyped 50+ single pages for B2B and B2G (government) LMSs with Adobe XD and Figma.
• Created 120+ character app icons, 30+ packaging illustrations, 50+ advertising photographs for clients.

• Kheilisabz Pub is the leading publisher within the education sector that helps students achieve their educational goals and attend college/universities across several disciplines of study.
• Managed $20 million brands in 700+ SKUs across all Iranian cities, and collaborated with 14 business partners to recommend tailored creative strategies to increase customer engagement and maximize profits.
• Prepared and administered an annual budget of $2.2 million for monthly marketing targets… Show more Kheilisabz Pub is the leading publisher within the education sector that helps students achieve their educational.
• Prepared and administered an annual budget of $2.2 million for monthly marketing targets plus forecasted future profit and loss reporting, and reduced production/advertising expenses to $3 per circulation.
• Tracked and monitored B2B, B2C, and B2W (wholesaler) sales channels to optimize product portfolios, and determined unprofitable/not feasible products that hit less than five percent of total sales.
• Planned and implemented five digital marketing campaigns within seven months, and increased Instagram account to 8,000 followers in roughly six weeks while reducing campaign costs by 5 percent.

• MedyaGroup is an in-house advertising agency of Alifard Corporation that is part of the fast-moving consumer goods (FMCG) sector and plans/executes campaigns for its sub-brands.
• Oversaw the brand strategy across five different brands by developing pitch decks for brand managers and stakeholders, and selected effective channels for both advertising and community building.
• Designed a customer survey with Net Promoter Score (NPS) questions for 150 statistical populations with 82… Show more MedyaGroup is an in-house advertising agency of Alifard Corporation that is part of the fast-moving.
• Designed a customer survey with Net Promoter Score (NPS) questions for 150 statistical populations with 82 percent accuracy to understand consumer behavior and create a tailored client communication strategy.
• Recommended strategies for effective targeted advertising in B2C channels to increase customer touchpoints and sharpen experiential marketing with BTL (below the line) campaigns.
• Researched past communications channels, advertising history, and customer journey maps to understand future approaches and discover new online and in-person entry points for consumers. Show less

Tehran Province, Iran

• Provided several graphic design services to 40+ clients in the insurance, advertising, and publishing industries.
• Developed at least four aspects of design including visual corporate identity, poster, flyer and icon design.
• Finished 100+ projects and 10,000 hours of work with clients including 10+ logos, 10+ posters, and 200+ social media posts.
• Worked with printing houses for end-to-end process quality control to ensure proper handling of client information and work.

Tehran Province, Iran

• Rialo is a startup in the fintech sector focusing on transportation services between taxis and merchants (drivers).
• Designed an app including 130+ single pages from the home page to transaction receipt and four different statuses (hovered, focused, pressed, and disabled) using Zeplin and Adobe XD.
• Led one-hour product team meetings weekly to prioritize the top four features for the product and development teams to complete by month's end.
• Designed a 20-question user… Show more Rialo is a startup in the fintech sector focusing on transportation services between taxis and merchants (drivers).
• Designed a 20-question user experience survey with 150 responses that led to customer improvements. Show less

Tehran Province, Iran

• Avideh is an agency focused on brand and campaign development, especially for clients in the FMCG sector, to build end-to-end communication channels for BTL, ATL (above the line) and TTL (through the Line) campaigns.
• Grew to over 3,000 followers using organic marketing within two months by designing a practical table of contents.
• Created a digital awareness campaign for LG Korea’s door-to-door refrigerator series with brand ambassador Nikki Karimi to expand into the Iranian market… Show more Avideh is an agency focused on brand and campaign.
• Created a digital awareness campaign for LG Korea’s door-to-door refrigerator series with brand ambassador Nikki Karimi to expand into the Iranian market and increase engagement five percent above normal with an.
• Added digital marketing services and was responsible for three projects that increased the monthly income profit by up to four percent growth.
• Mentored two graphic designers and cultivated a teamwork-oriented culture across the team and agency’s partners, and created agile workspaces for budgeting and managing. Show less

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Painting