Move the Creative was a self-created employee and customer branding business that assisted SMBs and SMEs in solving their needs for positioning, marketing and development.• Conducted a 20 million market-size analysis to estimate the revenue of three scenarios, and saved 70 percent of future expenses of marketing and business development as a result.• Reduced monthly media spending by 30 percent through budget control of digital vendors on a centralized marketing/advertising process… Show more Move the Creative was a self-created employee and customer branding business that assisted SMBs and SMEs in solving their needs for positioning, marketing and development.• Conducted a 20 million market-size analysis to estimate the revenue of three scenarios, and saved 70 percent of future expenses of marketing and business development as a result.• Reduced monthly media spending by 30 percent through budget control of digital vendors on a centralized marketing/advertising process end-to-end app plus Instagram/the web for launch campaigns.• Implemented and monitored modern marketing communication services for clients while gaining over 7,000 new users for the app in five days.• Interviewed 50+ managers and their direct reports across 11 branches for a health and wellness client, and provided 40-minute training sessions on branding to both fitness trainers and branch managers.• Sourced and hired a team of four across copywriting, art direction, and cinematography, and trained two copywriters who had no expertise from the ground up and eventually moved onto creative directing and senior copywriting roles with major brands. Show less

• Collaborated with three different product teams and two project managers to establish and monitor daily outcomes, including three or four single pages for apps and websites.• Developed six brand names and three corporate identity brands in different online/print mediums.Prototyped 50+ single pages for B2B and B2G (government) LMSs with Adobe XD and Figma.• Created 120+ character app icons, 30+ packaging illustrations, 50+ advertising photographs for clients.

Kheilisabz Pub is the leading publisher within the education sector that helps students achieve their educational goals and attend college/universities across several disciplines of study.• Managed $20 million brands in 700+ SKUs across all Iranian cities, and collaborated with 14 business partners to recommend tailored creative strategies to increase customer engagement and maximize profits.• Prepared and administered an annual budget of $2.2 million for monthly marketing targets… Show more Kheilisabz Pub is the leading publisher within the education sector that helps students achieve their educational goals and attend college/universities across several disciplines of study.• Managed $20 million brands in 700+ SKUs across all Iranian cities, and collaborated with 14 business partners to recommend tailored creative strategies to increase customer engagement and maximize profits.• Prepared and administered an annual budget of $2.2 million for monthly marketing targets plus forecasted future profit and loss reporting, and reduced production/advertising expenses to $3 per circulation.• Tracked and monitored B2B, B2C, and B2W (wholesaler) sales channels to optimize product portfolios, and determined unprofitable/not feasible products that hit less than five percent of total sales.• Planned and implemented five digital marketing campaigns within seven months, and increased Instagram account to 8,000 followers in roughly six weeks while reducing campaign costs by 5 percent.• Issued three different visual and verbal guides for the digital and creative teams as well as templates for 15 product baskets in order to establish brand and tone, and designed content strategies across two different brands and product descriptions for content writers.• Supervised four direct reports and 10 indirect reports across the digital, studio, and creative departments, and saved five hours per week by eliminating redundant meetings. Show less

MedyaGroup is an in-house advertising agency of Alifard Corporation that is part of the fast-moving consumer goods (FMCG) sector and plans/executes campaigns for its sub-brands.• Oversaw the brand strategy across five different brands by developing pitch decks for brand managers and stakeholders, and selected effective channels for both advertising and community building.• Designed a customer survey with Net Promoter Score (NPS) questions for 150 statistical populations with 82… Show more MedyaGroup is an in-house advertising agency of Alifard Corporation that is part of the fast-moving consumer goods (FMCG) sector and plans/executes campaigns for its sub-brands.• Oversaw the brand strategy across five different brands by developing pitch decks for brand managers and stakeholders, and selected effective channels for both advertising and community building.• Designed a customer survey with Net Promoter Score (NPS) questions for 150 statistical populations with 82 percent accuracy to understand consumer behavior and create a tailored client communication strategy.• Recommended strategies for effective targeted advertising in B2C channels to increase customer touchpoints and sharpen experiential marketing with BTL (below the line) campaigns.• Researched past communications channels, advertising history, and customer journey maps to understand future approaches and discover new online and in-person entry points for consumers. Show less

Provided several graphic design services to 40+ clients in the insurance, advertising, and publishing industries.• Developed at least four aspects of design including visual corporate identity, poster, flyer and icon design.• Finished 100+ projects and 10,000 hours of work with clients including 10+ logos, 10+ posters, and 200+ social media posts.• Worked with printing houses for end-to-end process quality control to ensure proper handling of client information and work.

Rialo is a startup in the fintech sector focusing on transportation services between taxis and merchants (drivers).• Designed an app including 130+ single pages from the home page to transaction receipt and four different statuses (hovered, focused, pressed, and disabled) using Zeplin and Adobe XD.• Led one-hour product team meetings weekly to prioritize the top four features for the product and development teams to complete by month's end.• Designed a 20-question user… Show more Rialo is a startup in the fintech sector focusing on transportation services between taxis and merchants (drivers).• Designed an app including 130+ single pages from the home page to transaction receipt and four different statuses (hovered, focused, pressed, and disabled) using Zeplin and Adobe XD.• Led one-hour product team meetings weekly to prioritize the top four features for the product and development teams to complete by month's end.• Designed a 20-question user experience survey with 150 responses that led to customer improvements. Show less

Avideh is an agency focused on brand and campaign development, especially for clients in the FMCG sector, to build end-to-end communication channels for BTL, ATL (above the line) and TTL (through the Line) campaigns.• Grew to over 3,000 followers using organic marketing within two months by designing a practical table of contents.• Created a digital awareness campaign for LG Korea’s door-to-door refrigerator series with brand ambassador Nikki Karimi to expand into the Iranian market… Show more Avideh is an agency focused on brand and campaign development, especially for clients in the FMCG sector, to build end-to-end communication channels for BTL, ATL (above the line) and TTL (through the Line) campaigns.• Grew to over 3,000 followers using organic marketing within two months by designing a practical table of contents.• Created a digital awareness campaign for LG Korea’s door-to-door refrigerator series with brand ambassador Nikki Karimi to expand into the Iranian market and increase engagement five percent above normal with an audience of one million.• Added digital marketing services and was responsible for three projects that increased the monthly income profit by up to four percent growth.• Mentored two graphic designers and cultivated a teamwork-oriented culture across the team and agency’s partners, and created agile workspaces for budgeting and managing. Show less