Raoul Van Heerden Email and Phone Number
I help eCommerce brands achieve 25% more profit without growing revenue, delivering profitable ad campaigns in 3 months. With 15+ years of experience, I align ad strategies with business efficiency for sustainable growth at
@
eCom Ads
amsterdam, north holland, netherlands
Raoul Van Heerden's Location
Haarlem, North Holland, Netherlands, Netherlands
Raoul Van Heerden's Contact Details
Raoul Van Heerden work email
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About Raoul Van Heerden
Hey - you didn’t start your ecomm business to become a full-time media buyer, did you? Neither did you envision to be sucked into the day to day stress of operations.Yet here you are, managing Google Ads, steering Meta Ads campaigns, and juggling metrics.Every day feels like a balancing act, and if you don’t oversee it all, who will?Here’s the truth: when you're stuck in the details, it’s easy to lose sight of what really matters: profit.What if you had a partner who knew your business as well as you do? A team that doesn’t just handle Paid Ads but works across channels with one focus: growing your bottom line. Imagine a team laser-focused on scaling your profits by 25% in just three months, freeing you up to focus on scaling your business.The question is: do you want to keep managing everything yourself?Or is it time to trust a partner that can truly drive your growth?Together with my team, we’ve driven massive growth for DTC and online retail businesses, focusing on improving returns and scaling paid advertising strategies. Our services go beyond ads — we build a solid foundation that withstands market volatility.We guide businesses through four key phases:1. Fundamental Analysis PhaseDeep dive into profit margins, customer insights, market research, and tracking setup.2. Optimization and Profitability PhaseWe build from scratch or optimize what’s working to drive sustainable growth and profits.3. Foundation Building PhaseWe add key elements to your marketing funnel to target your ideal customers, saving unnecessary brand awareness spending.4. Scaling PhaseOnce the groundwork is set, we push what’s working to its limits, based on healthy cash flow and strategic preparation.Proven Results:- The Essence Vault: $10M in revenue at 595% ROAS- Canvas Cultures: Scaled ad spend from $20K to $80K/month at 4x ROI- Posh Peanut: Tripled revenue and ad spend in 6 months- Better Body Co.: $9.14M in revenue via Google & YouTube Ads- Pod Company: Scaled from $1.1M to $6.47M at 461% ROASWe primarily work with 6/7-figure business owners.Client Testimonials:"Raoul stays ahead of trends and delivers cutting-edge solutions." — Boris B."Streamlining parts of our business has allowed us to focus more on growth." — John B."Raoul’s guidance has transformed my personal and business growth." — Nicolas B."His insights led to a significant improvement in paid and organic video views." — Linde LIf you're ready to scale your eCommerce business -profitably- send me a DM, and let’s start scaling your brand together.
Raoul Van Heerden's Current Company Details
Ecom Ads
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I help eCommerce brands achieve 25% more profit without growing revenue, delivering profitable ad campaigns in 3 months. With 15+ years of experience, I align ad strategies with business efficiency for sustainable growth
amsterdam, north holland, netherlands
- Website:
- ecom-ads.com
- Employees:
- 3
Raoul Van Heerden Work Experience Details
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OwnerEcom Ads Aug 2019 - PresentAmsterdam Area, NetherlandsThe journey to eCom Ads has been shaped by years of diverse experiences. From managing high-performance campaigns at Hurra.com to embracing productivity systems at Springest and diving deep into data analysis at Crobox. Along the way, I’ve had the privilege of mentoring countless businesses through roles at SB Commerce and Bizelli, sharpening my skills in eCommerce, performance marketing, and team optimization.These experiences led me to co-found eCom Ads, where we focus on one mission: helping eCommerce brands scale profitably.We don’t just manage paid ads; we provide the systems and strategies needed for sustainable growth. Drawing from a decade of hands-on experience in the trenches, from agency life to client-side roles, and even building a Fiverr Top Seller business, I’ve learned that the secret to success lies in building a solid foundation, backed by data-driven strategies and clear processes.At eCom Ads, we guide businesses through four key phases:1. Fundamental Analysis: We dive deep into profit margins, customer insights, and market research, ensuring a strong base.2. Optimization and Profitability: Whether building from scratch or refining what’s working, we focus on sustainable growth.3. Foundation Building: We fine-tune your marketing funnel to target the right customers efficiently.4. Scaling: Once the groundwork is laid, we push for aggressive, sustainable growth, with a focus on profitability.Imagine a partner who knows your business as well as you do — one that doesn’t just handle ads, but helps grow your bottom line. Our mission is to scale your profits by 25% in three months, freeing you to focus on the bigger picture.The question is: do you want to keep managing everything yourself? Or is it time to trust a partner who can truly drive your growth?
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Chief Executive OfficerPresent.Dad Jul 2023 - PresentHaarlem, North Holland, NetherlandsThroughout my career, I’ve witnessed firsthand the challenges faced by entrepreneurial fathers — those who not only bear the weight of scaling a business but also the deeper responsibility of being present for their families.As I’ve coached agency and eCommerce owners, I’ve come to realize the unique struggles dadpreneurs face. This journey has shaped my approach to balancing success and fatherhood.With Present.Dad, I mentor dadpreneurs who are on the edge of exhaustion, striving to build thriving businesses while being fully present for their families.It’s not just about time management; it’s about reclaiming time for what matters most — the irreplaceable family moments.The Present.Dad program is a reflection of my core belief: that being an involved father and a successful business owner shouldn’t be mutually exclusive.I’ve tailored my guidance to empower dadpreneurs to liberate at least 20 hours a week, not just to reinvest in their ventures, but to spend quality time with their families.The insights I’ve gained through coaching business owners have equipped me with a deep understanding of these dual demands, making this program as much about life as it is about business.With every father I mentor, I see the transformative power of work-life harmony, and this experience continues to fuel my own mission as a coach and mentor. -
Performance Coach @ Consistent PerformanceConsistent Performance Jan 2023 - May 2024Haarlem, North Holland, NetherlandsThe road to success in the eCommerce and agency world can be turbulent.I’ve had the privilege of working closely with over 100 agency and eCommerce business owners, listening to their stories, understanding their pain points, and witnessing firsthand the inconsistencies that often plague their performance.From this journey, I’ve come to realize that high-performance business owners often grapple with stress, burnout, and the feeling of always putting out fires.This pattern — the overwhelming demand for constant decision-making, coupled with the neglect of personal well-being — is something I’ve worked to address through my coaching.Consistent Performance embodies what I’ve learned: the need for structure, sustainability, and personal care in business leadership. By helping business owners focus on the bigger picture, I’ve been able to guide them toward sustainable success.The experience of coaching these leaders has only deepened my resolve to create a system that fosters not only business growth but also personal balance. This experience now influences every decision I make as I guide others, both through my coaching programs and my current role at eCom Ads. -
Co-Host @ The Ecommerce Independent PodcastThe Ecommerce Independent Podcast Jun 2020 - Jan 2023Amsterdam, North Holland, NetherlandsCo-hosting the eCommerce Independent Podcast with Ivana Petrovic was a pivotal experience in my personal and professional growth. Our mission was clear: to foster self-development, sanity, and productivity in a fast-paced industry where distractions, shiny objects, and the comparison game are constant threats. The podcast was a space where we explored how to stay grounded and focused in an ever-evolving eCommerce landscape.Though the podcast is no longer available, the journey was invaluable. Recording episodes, brainstorming ideas, and engaging with guests provided insights that go far beyond the technical side of eCommerce. It was about how to grow not only as business owners but as individuals. The experience solidified my belief that success comes from clarity, self-awareness, and prioritizing mental well-being amidst the noise.The lessons learned through this process continue to shape who I am today — as a coach, mentor, and leader in the eCommerce space.
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Helping A Friend @ Shave HouseShave House Apr 2017 - Jan 2023Supporting a close friend who gave up everything to build his razor blade business was a deeply personal and eye-opening experience. While he could make a living, he struggled with the business economics — lacking a strong network and knowing what to change to grow.I stepped in to help with paid ads, SEO, and analytics, while guiding him through profit calculations and quarterly projections for pitches. This experience gave me firsthand insight into the challenges new brands face: cash flow issues, profitability concerns, and gaps in technical knowledge.Helping him also allowed me to see the entrepreneurial journey from behind the scenes, strengthening my own understanding of what early-stage businesses need to succeed.This advisory role not only helped him grow but deepened my expertise in scaling and supporting new ventures, shaping how I now approach my work in the eCommerce space.
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My First Entrepreneurial Venture @ BizelliBizelli Performance Group Apr 2015 - Dec 2019Amsterdam Area, NetherlandsBizelli was born out of a shared vision between me and my friend, Vincent, a former colleague at Hurra.com. What started as a side project quickly grew into something much bigger. We were driven by a simple idea: to take on any project where we could add value, whether in digital marketing, ads, or online strategy.In the early days, we hustled hard, providing top-tier services on Fiverr, where we quickly became Top Sellers, gathering over 1,000 positive reviews from satisfied clients. This was proof that our hands-on approach and client-first mentality were resonating with businesses worldwide.As Bizelli grew, so did our ambitions. The side hustle began to morph into something larger — a full-fledged digital agency.We realized we couldn’t keep operating as freelancers, so we made the leap to pivot into a real agency model.This was when the idea for eCom Ads was first born, setting the stage for what would become a core focus in my future ventures. -
Mentor & Digital Marketing Coach @ LeapedLeaped | Online Marketing Recruitment Jan 2018 - Dec 2018Leaped was a unique recruitment and training concept aimed at professionals looking to make a career switch into digital marketing. Our mission was simple: to equip ambitious individuals with the skills and confidence they needed to thrive as junior online marketers in any organization.My role at Leaped had two core responsibilities:- Teaching the Fundamentals - I guided the participants through the essential foundations of digital marketing: Google Ads, Google Shopping, and Google Analytics. These were the core tools they needed to hit the ground running in their new roles.- Mentorship for Success - Beyond the technical skills, I mentored them through their transition into new companies. I helped them navigate team structures, build confidence, and most importantly, become valuable team members. My goal was to ensure they not only got hired but stayed on board, contributing meaningfully from day one.Through Leaped, we didn’t just provide a career opportunity, we built a community of professionals ready to take on the challenges of the digital marketing world with confidence and purpose. -
Head Of Paid Search & Campaign Strategy @ SeomcrSeomcr.Com Sep 2017 - Dec 2018Manchester, United KingdomFounded by my good friend and entrepreneur Simon Thompson, SEOMCR was built on a powerful belief: dominating the search engine results pages (SERPs) requires more than just organic SEO efforts — it’s a joint effort between organic and paid strategies. From day one, Simon invited me to join the team to manage the Google Ads campaigns for their SEO clients, believing in the synergy of combining SEO and paid search for maximum impact.While Simon was busy expanding his team with talented juniors, I took on two main responsibilities:- Overseeing Quality - I managed and ensured the quality of the work delivered by his growing team, reviewing their campaigns and making sure they aligned with the high standards clients expected.- Growing Paid Search Campaigns - I took charge of conceptualizing and growing the paid search side of the business. My focus was on ensuring clients saw tangible results from their Google Ads campaigns, creating a seamless experience where SEO and paid search worked together to keep clients satisfied and successful.The collaborative nature of SEOMCR helped us not only grow the company but also create lasting value for clients, proving that a unified approach to SEO and paid search is the key to dominating the digital landscape. -
Digital Marketing Trainer @ Srm AmsterdamSrm Jun 2017 - Dec 2018Amsterdam En Omgeving, NederlandAt SRM in Amsterdam, I had the opportunity to teach Google Ads and Google Analytics to both junior and senior online marketers. This experience was a pivotal moment in my journey as an educator. It was here that I learned how to take the complex world of digital marketing and break it down in a way that was fun, engaging, and easy to understand — without overwhelming my students.My goal was always to make sure they left each session not just informed, but confident in applying their new skills. The feedback from my students reflected this approach, as my classes consistently ranked in the top 3 across the entire curriculum.SRM was where I first truly embraced my passion for teaching, helping marketers at all levels deepen their expertise and bring more value to their organizations. -
Data Analyst & Google Analytics ExpertCrobox Sep 2015 - Jul 2017Amsterdam Area, NetherlandsWorking at Crobox, founded by my schoolfriend Rodger, was an exciting chapter in my career, set in the fast-paced environment of a lean startup.Crobox helps eCommerce brands understand and act on their shoppers’ behavior in real time through persuasion profiling technology, a unique blend of consumer psychology and machine learning that predicts what persuasion techniques will work best for each individual visitor.My role at Crobox was all about translating the performance of our tech. As a data analyst and Google Analytics expert, I had to take complex data points and turn them into actionable insights, ensuring clients knew exactly what steps to take to improve their performance.In such a small, close-knit team, everyone wore many hats. Beyond my core responsibilities, I contributed in several key areas:- Client Updates: I helped clients understand the value of our technology and translated the data into practical next steps to enhance their campaigns.- Product Improvements: By analyzing performance data, I worked closely with the product team to suggest improvements that made our solution even more effective.- UX Enhancements: I played a role in identifying friction points in the user experience, allowing us to make tweaks that boosted both engagement and conversion rates.- Productivity Optimization: I introduced Asana to streamline project management, which helped us stay organized and boost overall team productivity.This experience was invaluable, it gave me the chance to work hands-on with cutting-edge technology, contribute to a growing product, and learn how to thrive in a startup environment.The fast pace, the constant learning, and the tight collaboration made my time at Crobox both challenging and incredibly rewarding. -
Traffic Acquisition Specialist @ Sb Commerce / Vtwonen.NlSb Commerce Bv Feb 2015 - Dec 2015Amsterdam Area, NetherlandsAfter a brief but insightful role as Senior PPC Specialist at Sanoma, which ended due to budget cuts, I found myself at SB Commerce, managing traffic acquisition for some of the Netherlands' most beloved eCommerce brands, including vtwonen.nl, the nation's leading home decor brand, along with gadgethouse.nl, living.nl, and others.This role was a pivotal moment in my career, where I rebuilt my confidence in my ability to make a real impact on both performance and team dynamics.On the eCommerce performance side, I was responsible for optimizing and fine-tuning all paid online marketing channels.My focus was on driving traffic and delivering measurable results through Google Ads, Meta Ads, and other paid platforms, ensuring these brands maximized their online visibility and sales.On the team performance side, I introduced process optimization workshops within the Sanoma Home Deco cluster, which was in the midst of adopting SB Commerce.Drawing from my experience at Springest, I implemented Asana and the Getting Things Done methodology to make team projects more transparent and efficient.It was about improving both team collaboration and individual roles, ensuring the smooth transition and integration of SB Commerce into Sanoma.This was a two-edged sword: nailing eCommerce performance while simultaneously optimizing team workflows.I combined my 6+ years of experience in paid advertising with the organizational skills I honed in previous roles, bringing valuable insights to the "client side" for the first time.Ultimately, this role reaffirmed my confidence and solidified my ability to deliver results, both in driving eCommerce growth and improving operational efficiency. -
Senior Online MarketeerSanoma Sep 2014 - Jan 2015Hoofddorp, NetherlandsI joined Sanoma with the goal of elevating the performance and knowledge level of the Online Performance department, which managed the online marketing activities for major titles like Kieskeurig, vtwonen, nu.nl, and Startpagina.My focus was on bringing data-driven optimizations, strategic input, and creative solutions to the Search team, driving profitability and efficiency across their accounts.Unfortunately, my time at Sanoma was cut short due to the company’s fourth round of budget cuts, marking my second layoff in five months — following the end of my role at Springest in August 2014.Despite the short tenure, I was excited to contribute to a team that valued cross-channel synergy, where the goal was to integrate search engine advertising with all online and offline marketing efforts.Key Focus Areas:- Data Analysis & Search Engine Advertising- Cross-Channel Marketing & Synergy- Strategic Consulting & Ad Hoc Account Management- Productivity with Getting Things DoneThis experience helped me refine my approach to maximizing search performance while balancing broader marketing strategies, even in the face of unforeseen challenges. -
Sea | Display | Cro | Gtd | AnalyticsSpringest Jan 2014 - Aug 2014Amsterdam Area, NetherlandsAfter 5 years at Hurra.com, I took a leap into Springest, an ambitious unicorn startup in the heart of Amsterdam, embracing Holacracy and the Getting Things Done (GTD) principles by David Allen. It was an exciting yet overwhelming environment, especially as I had just been diagnosed with ADHD. My mind was racing with ideas, but I struggled to channel them effectively.At Springest, I was fortunate to have the mentorship of Ruben Timmerman (Founder) and Peter Koelewijn (CMO), who not only believed in my potential but also encouraged me to learn how to structure my thinking and workflow. They introduced me to GTD, and I was even sent to a GTD training, which became a turning point in my career. Paired with Ritalin, I finally learned how to take my ideas and turn them into actionable steps. It felt like I had unlocked a new level of focus and productivity.My role at Springest involved:SEA & Display Advertising: Driving traffic and revenue through search and display campaigns, while optimizing ROI.Stakeholder Transactions for Marketing: Influencing the product roadmap, bridging communication between marketing and product teams, and helping decide branding for new features.Google Analytics: Analyzing traffic and conversion funnels, sharing insights for future optimizations.As I became more passionate about GTD, I took on a GTD Coach role, helping colleagues implement these principles in their daily work, conducting weekly reviews, and coaching them when task lists became overwhelming.Unfortunately, after 8 months, Springest faced financial difficulties, and I was laid off as part of a “last in, first out” strategy. It was understandable, as the marketing campaigns weren’t delivering as expected, and my role had shifted toward customer support and coaching.Despite the short time, my experience at Springest was life-changing. The mentorship, learning GTD, and adapting to a fast-paced environment shaped how I approach both work and personal productivity today. -
Online Marketing SpecialistHurra.Com™ May 2008 - Dec 2013Amsterdam Area, NetherlandsMy Entry into Digital Marketing: From Passion to ProfessionIn 2008, I got a call from a friend, a sales manager at Hurra Communications, a German online marketing agency. They were expanding into the Dutch market and needed native speakers for account management. Knowing my knack for “turning something into something exciting” (as I had done for a flower shop), he asked: "You're good with the internet, right?"I was. As a tech enthusiast who built computers as a hobby and had one of the first Gmail addresses, I was intrigued by the opportunity. The job would teach me everything about online marketing as long as I came with a learning mindset—and ideally, decent German skills.Luckily, I had a passion for German culture. As a long-time 1860 Munich supporter, I regularly read Bild Zeitung and watched Sportschau. When the interview asked for ad ideas and keyword targeting—all in German—I impressed them with my creativity and language skills.I got hired on the spot.After four weeks of training at Hurra's HQ in Stuttgart, I returned to Amsterdam to manage campaigns for brands like Bonprix (Otto Group), Yves Rocher, OnlinePrinters, HRS Hotels, and Viking Direct, later consulting for Mydays and HomeAway.Beyond campaign management, I took on new roles: hiring and training new team members, managing the Dutch entity, keeping the bookkeeper happy, and even finding a new office. It was a full-spectrum role that blended digital marketing with leadership and operations.One key lesson was understanding the cultural differences across Germany's regions and navigating hierarchical structures—which, as a Dutchman, I was surprisingly good at breaking through.This role launched my digital marketing career, blending my passion for creativity, tech, and marketing. -
Branch AssistentCarglass Jan 2008 - Apr 2008Haarlem Area, NetherlandsAdministration, Customer handling, Managing insurance issues, Planning personnel. -
Shop ManagerFlower Shop Jan Cop Jul 2006 - Dec 2007Haarlem Area, NetherlandsSales, Promotion, Presentation, Buying-In, Quality control.
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SecretaryHfc Heemstede Sep 2005 - Aug 2007Part time, voluntary work for local football club. Managing communication between KNVB and club, memberships and monthly meetings with the board.
Raoul Van Heerden Skills
Online Marketing
Sem
Online Advertising
Google Adwords
Google Analytics
Sea
E Commerce
Marketing
Conversion Optimization
Social Media Marketing
Affiliate Marketing
Digital Marketing
Web Marketing
Seo
Search Advertising
Facebook
Strategy
Analytics
Web Analytics
Display Advertising
Sales
Ppc
Landing Page Optimization
Email Marketing
Management
New Business Development
Brand Management
Marketing Management
Gtd
Search Engine Marketing
Search Engine Optimization
Time Management
Direct Marketing
Getting The Job Done
Facebook Marketing
Online Marketing
Business Development
Holacracy
Pay Per Click
Asana
Frequently Asked Questions about Raoul Van Heerden
What company does Raoul Van Heerden work for?
Raoul Van Heerden works for Ecom Ads
What is Raoul Van Heerden's role at the current company?
Raoul Van Heerden's current role is I help eCommerce brands achieve 25% more profit without growing revenue, delivering profitable ad campaigns in 3 months. With 15+ years of experience, I align ad strategies with business efficiency for sustainable growth.
What is Raoul Van Heerden's email address?
Raoul Van Heerden's email address is ra****@****ail.com
What is Raoul Van Heerden's direct phone number?
Raoul Van Heerden's direct phone number is +316271*****
What skills is Raoul Van Heerden known for?
Raoul Van Heerden has skills like Online Marketing, Sem, Online Advertising, Google Adwords, Google Analytics, Sea, E Commerce, Marketing, Conversion Optimization, Social Media Marketing, Affiliate Marketing, Digital Marketing.
Who are Raoul Van Heerden's colleagues?
Raoul Van Heerden's colleagues are Nirmal M, Ionut Parvu, Mathijs Van Dusschoten, Faith Njah.
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