- Assisted PR & Media Manager with new products communication (D850, D7500, lenses, action cameras etc), cooperated with top lifestyle and photographic media to increase new products’ visibility: teaser campaigns, press conferences, product tests, press trips, Q&A, Facebook Live, photo competitions, advertisements- Completed Nikon 100th Anniversary communication project, prepared gifts and party invitation for media- Worked on Marketing Annual Plan 2018, key targets analysis (especially millennials), brainstorming for key event communication projects, Plan’s structure recommendation, rebranding- Enhanced interactions between clients and Nikon (online & offline), organized photo competitions (Nikonclub.fr), communicated for new user experience center (Nikon Plaza), grew customer loyalty- Launched online & offline promotions with specific targets during promo days and festivals, boosted sales

- Launched Group’s new products in Chinese market in collaboration with headquarter in Japan, branch companies in Europe and Southeast Asia: market research, information exchange, SWOT analysis (last project: Cooling Water Recycling Device Launching)- Organized marketing events（professional fairs, forums, conferences）: Coordinated with internal departments (commercial, technical, logistics, laboratory) and external institutions (agencies, associations, experts), created visuals and videos- Analyzed Chinese market and competition information, redacted reports, recommended best practices

- Commercialized Chinese tea, negotiated with Moroccan distributors, analyzed local market - Executed initial Chinese market exploitation and introduced Moroccan beauty products made of argan oil, olive oil or essential oil

- Solved customers’ problems. Obtained frequently good survey results for high efficiency (Top 5)- Analyzed and reported problems to improve corporate operation and customer satisfaction